Fast Fashion Brands Focus On Second Tier Cities
Recently, various topics such as luxury goods, sports, listing, closing stores and takeover have taken up all kinds of headlines on the Internet. The once popular fast fashion seems to have been covered up. Some people think that the clothing circle is a reincarnation. Fast fashion is now passing away in the samsara, but in fact, the expansion of these brands is still very fast. Let's see what kind of regional expansion plan they have in 2015.
From a regional perspective,
East China
It is the key area of fast fashion brand expansion. In 2013-2014 years and two years, 196 new fashion stores have been newly added in East China. In the first 4 months of 2015, the new store data in East China still lead the rest of the region.
Secondly, there are 11 new fast fashion stores in North China.
In addition, there are 7 new fast fashion stores in Southern China and 5 new fast fashion stores in Central China.
The number of new stores in the southwest and northwest regions is relatively small, with 1 new stores added.
In April 30th, the Mixc, the largest country in the world, was built by Huarun.
Qingdao
The Mixc has officially opened, and is also hand in hand with the 6 fast fashion brands H&M, UNIQLO, ZARA, Muji, UR and NEWLOOK, which are most popular among young consumers.
New stores in East China include 4 new H&M and 3 new C&A.
2013-2014 years, each big
Fast fashion brand
In North China, there are 82 outlets in 11 cities.
Among them, Beijing has opened 56 fast fashion stores, and Tianjin has opened 11 fast fashion stores.
Among the 53 new stores in Beijing, 14 new stores were added to UNIQLO, the largest number of new stores, followed by 11 new H&M.
In the first 4 months of 2015, the fast fashion brands chose new stores in Beijing. H&M reopened the store in Xidan's joy city. In addition, it added 2 new businesses, 2 new NEWLOOK, and 1 new UR, ZARA, UNIQLO and MANGO.
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