Improving The Popularity Of Clothing Stores Can Not Ignore Product Marketing

Marketing Master Milton Kotler said, "when you get up in the morning, you first think about how to serve your customers, not your customers, and you will succeed."

The true meaning is the only way to improve the popularity of the store by service.

No features will not give people a sharp impression. Some shops have little business space, but commodities are numerous, but there are always a few products, lack of product depth, few product combinations, which can not satisfy the needs of customers, and a very depressing feeling after entering the door, which makes most customers no longer willing to "go back".

The loss of customers is serious and the popularity is not strong enough.

In fact, the merchandise in the store is not necessarily impossible. Only by meeting the needs of customers better can we make a deep impression and win the favor of customers.

Therefore, according to the local actual situation, highlighting the characteristics of the store is one of the feasible ways to enhance popularity.

Many restaurants have launched their own specialties, attracting many patrons.

As the saying goes, people have no faith, but honesty is the basic principle of business. Customers are God, do not deceive customers, but sometimes, many businesses are always going back and forth, damaging their self-esteem, losing their trust, and picking up sesame seeds and losing their watermelon.

Looking at the prosperous shops around us, we all have good reputation.

No credibility is guaranteed. Even if you put up a "losing sale" campaign, consumers will not appreciate it.

To provide excellent customers.

And not just providing products is not a new topic.

For example, a lot of stores think that just selling a high quality garment to consumers will be all right, but it is far from enough. Shops should focus on services rather than products, and how to help customers choose a fitted garment and how to recruit some promoters who know how to help customers and praise customers appropriately, and how to make customers more comfortable and happy when they enter the store.

Only when these problems are settled, can shops cultivate a loyal customer.

Every store wants to meet the urgent needs of customers, but only some retailers can do better.

The shop attendants have a stiff attitude, with the face of "class struggle", staring at the "vigilant" eyes, harsh and cold, which makes people feel like "ten years of catastrophe".

Poor service providers

Drive away, bad service is the fundamental reason why these stores are not popular.

Whether it's quality service or poor service, it will leave a deep impression on customers' minds for years.

A woman will be fixed to a grocery store every week to buy daily necessities. After 3 years of continuous shopping, a waiter in the shop did not treat her well, so she went to other grocery stores to buy things.

12 years later, she came to the grocery store again and told her boss why she stopped shopping.

After listening attentively, the boss apologized to her earnestly.

After the woman left, the boss picked up the calculator to calculate the loss of the grocery store: assuming that the woman spent 25 yuan a week at the grocery store, then she would spend 1.56 yuan in 12 years. It was because of a slight negligence 12 years ago that his grocery store had made less than 15 thousand and 600 yuan in business.

The boss's algorithm is plain and simple: "business is to create."

Keep customers. "

If you are good to customers, he will be good to you and will come to patronize you.

If they like you, they will spend more money.

In this way, you will be better for them.

Coming and going, forming a virtuous circle.

We can see from this perspective the convincing customer service theory: don't worry about how much money a customer spends at the same time. What you should do is to work hard to provide services to ensure that there are one customer after another.

To retain the popularity of services, stores must do:

(1) quality of business personnel

Learn basic sales etiquette, action language, counter sales promotion art, consumer psychology, marketing and other courses to improve the quality of salesmen.

(2) to formulate relatively perfect service standards and standardize services as far as possible.

However, we should pay attention to the flexibility of norms and avoid being too rigid.

(3) salespersons should learn the skills of "three phases", and judge their identities, personalities and purchasing roles through dressing, temperament and speaking tone of customers and colleagues, and then choose the appropriate language to communicate with them.

(4) pay attention to the tone and wording of persuasive purchase.

Don't talk too much, too fast, or carelessly; advise to be tactful and decent, let customers take care of themselves and meet the needs of customers.