Making Big Money By Using Network Marketing Mode
To develop network marketing, build brand exclusive network sales website, from the enterprise to invest their own funds to establish their own brand marketing network.
It can save a lot of advertising costs for traditional media, reduce operating costs and reduce costs, and promote the popularity of people and sales of products through the Internet platform.
In fact, such as the B2C mode of direct selling website, we need higher requirements in capital investment. But once the platform is mature, enough popularity will be a considerable thing for network marketing. At present, the brand such as PPG and fan Ke Cheng are used in the clothing industry.
Developing network marketing, paying attention to brand differentiation and shaping brand personality is the way to success, rather than the "burning money" style of advertising.
First of all, in planning brand, the important thing is to be able to be unique. This is the selling point of the brand.
Secondly, we should integrate the spirit contained in the enterprise into the brand and reflect it on the product.
The meticulous and dedicated spirit of the Japanese and Germany has made their products a high reputation in the world.
Therefore, especially in the clothing industry, good design and brand is characterized by strong personalization and good quality.
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With the development of online shopping, there are many drawbacks and problems in online shopping.
First, the credibility is reduced.
Online shopping is off site shopping, because some online shopping mechanism and operation system is not perfect, resulting in consumers' purchase confidence frustrated.
Such as the authenticity of the brand is difficult to distinguish, delivery is not timely, product quality is not satisfied, the issue of replacement, the lack of proper after-sales service and other phenomena, resulting in lack of credibility.
This reduces the reputation and credibility of the brand, and ultimately damages the brand image.
Second, consumers are short of online shopping experience.
The maturity of online shopping is directly related to the development of online shopping habits. Consumers usually judge the basic situation of online shopping products through their own experience of life consumption.
According to the Taobao survey, domestic consumers buy nearly 100 million yuan online every day, and every Christmas and new year's day break through the billion yuan mark and show an upward trend.
The scale of online shopping is evident.
However, reports from the China Consumers Association show that disputes and complaints caused by online shopping account for more than 10% of the total complaints and increase year by year.
Therefore, online shopping needs a wealth of shopping experience, avoiding online shopping risks, and cultivating the correct values and economic outlook.
Otherwise, consumers' complaints about online shopping will still increase significantly.
Third, we should pay attention to immediate interests and neglect long-term interests.
No business, no profit, no profit, no businessman. There is nothing wrong with businessmen in pursuit of profits.
However, the interests of the brand and the interests of the business are completely different.
The interests of brands include immediate interests and long-term interests.
The so-called comprehensive interests, popularly speaking, is to achieve "fame and wealth".
Therefore, from the point of view of management, the starting points of two different interests are quite different, which will inevitably lead to conflicts and contradictions.
Such as: the price between stores and online shopping may be relatively large, causing consumers' doubts about prices.
In addition to the self operated online stores, other non self operated shop outlets have different sources of goods, resulting in enterprises often unable to trace goods and other situations.
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