Minimally Invasive New Internet + Is Not Far Away From Us.

Internet + real estate needs subversive innovation

Today, practically every point in the purchase link has plenty of room for improvement.

We don't need to pursue big concepts and do what we call "so-called".

As long as we do some micro innovation in every link and do some in-depth research and practice, we can achieve very good results.

No need to pursue the concept of "Internet +".

Recently, the "hot" Internet has sprang up in the real estate sector.

Everyone thinks that "Internet +" is omnipotent.

Various kinds of "Internet +" have also appeared in the industry, but most of them are "Internet +", that is, adding some information technology means to enhance the original efficiency.

But recently I saw the "special car on the yard" of Locke and Didi, which I think is the real "Internet +".

The process of "special car on the yard" is not complicated. If the customer wants to see the house in the purchase link, then only a sweep of the "two-dimensional code" on the code can be made to reserve a free car to the case.

It is such a simple process reengineering, that is, a simple micro innovation in the process of viewing the house, which makes the conversion rate of the whole reading to the house greatly improved, and truly enhances the effect of advertising promotion, and becomes a real revolution in the purchase link.

Why do I value this aspect so much?

The main reason is that it can "maximize the effectiveness of advertising" and turn effective reading into real viewing.

After watching advertisements, they do not look at houses.

If there is no room to see, then all the pformation can not be mentioned.

Therefore, the housing sector has become the most important part of the purchase process.

The "special car on the yard" makes the house look very simple. Just sweep the two-dimensional code in the advertisement, you can make an appointment for your special car to the sales office, butt the sales representative.

And this process is free, all the links are open and pparent, will not let you go to the scene closed door.

Such a micro innovation solves the difficulty of converting advertising to showroom.

Such a micro innovation is also the real sense of "Internet + real estate" in today's real sense.

There are three aspects of this model.

The first highlight is cooperation. Today is the cooperation between Locke and trickle.

The entire purchase link can

It makes many things simple.

The original inspection room, if there are no drops of intervention, then developers or service providers arrange their own car.

This is not a strong point for developers or service providers.

Today, through the open platform and cooperation with dripping, the use of vehicle links has become extremely simple.

The second bright spot is free and convenient.

Everyone wants to finish the house through the most convenient, fastest and lowest cost way.

Today, the two-dimensional code will be directly booked with you, and the whole process does not require you to spend a penny. I believe there will be a lot of buying houses.

"Free and convenient" is the truth of the Internet, and is also the trump card in the purchase process. Today, it is a real highlight in the "special car".

The third bright spot is the full pparency of customers and service providers.

Since the appointment of a special car through the two-dimensional code scan, the relevant information must be pparent to the buyers.

In addition, the appointment of the room, the service staff is also in advance booking, so the sales staff related information is also pparent and open.

The pparency of both sides has realized seamless docking of the whole process, and also solved the boring package of the past house viewing process.

Therefore, today, every point of the real estate purchase has plenty of room for improvement.

We don't need to pursue big concepts and do what we call "Internet +". As long as we do some micro innovation in every aspect and do some in-depth research and practice, we can achieve very good results.

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"For us to open this door, we still have a lot of work to continue." Internet + "is not far away from us.