Adidas Enters Campus Just To Keep Its Promise.

Over the years, the overall level of Chinese football has been lagging behind. After years of weakness, the development of Chinese football has risen to the level of "national strategy".

Recently, Adidas Announced a three year cooperation with the Ministry of education in order to further promote the development of Chinese campus football. According to the memorandum of understanding signed by the China Education Development Foundation under the Ministry of education, Adidas will provide football curriculum support and necessary equipment support for regular physical education courses and national campus football teacher training.

Mr. Gao Jiali, managing director of Adidas group Greater China, said: "the cooperation with the Ministry of education is to provide an important channel to help students lay an early football foundation, cultivate a new generation of football players and soccer fans, and so on." Colin Currie " We will provide the campus football curriculum to promote the development of youth football. This will continue our profound football inheritance and confirm our long-term commitment to promote the development, persistence and commitment of China's basic soccer. Football is at a critical stage of development in China. With China's growing attention to basic football, we hope to make full use of our experience and the Ministry of education to fully release the potential of Chinese football. "

Adidas's cooperation with the Ministry of education is based on the common goal of both sides to speed up China's sports development. Adidas promotes the foundation Football The development has a comprehensive layout, which includes supporting youth soccer league, coach training, athletes development and summer camp activities to help young people lay the foundation of early football. According to the rule of football growth, the model starts from the basic skills of soccer, and then participates in elite training until lifelong football is involved. In the next three years, Adidas will launch exclusive projects for young people and teachers to support the long-term development of Chinese campus football. Adidas will provide support for participating schools in student learning tools, teacher training guidance and football equipment to cater for Chinese football reform. Adidas will join hands with the famous international youth soccer coach Tom Byer, using the unique Adidas curriculum teaching application for football teaching and guidance. The application will be provided free of charge to 20 thousand primary and secondary schools in the next three years, and will become a tool for students to learn and improve their football skills, and help teachers keep abreast of the progress of their students. In addition, Adidas will support the national campus football every year. summer camp The aim is to train students' hobbies and talents, and invite about 400 students each time.

Wang Dengfeng, director of the Ministry of physical culture and sports, said: "the Ministry of Education launched the lead in July last year and began to build an upgraded version of campus football". In accordance with the overall deployment of the State Council in developing the football industry, the Ministry of Education launched a major strategic move to expand the school of football characteristics, develop the national campus football teaching guide, strengthen the construction of football teaching staff, establish a sound four level student league system, publicize and promote campus football, and create a new situation in campus football. We are glad to see that people's attention to campus football is improving. We also welcome the enterprises with the same goal as Adidas, including the leading sports brand, to actively participate in the long-term development of campus football.

According to the Ministry of education's campus football strategic plan, by 2017, 20 thousand primary and secondary schools will be selected to become the school of football characteristics, and 50 thousand schools will be set up by 2025. These special schools will incorporate football into regular physical education courses, at least one football lesson every week, and carry out popularized campus football activities. In addition, 50 thousand sports teachers will receive football training in the next five years. The Ministry of education will continue to carry out the national campus football teacher training, and organize campus summer camp activities to promote students' skills training, so as to train high-quality football coaches and find potential future athletes. Adidas will provide courses and equipment support for more than 6 thousand teachers and 400 students attending the national summer camp. In order to enhance the competitiveness of football, we must implement an effective mechanism. Currently, the design of Adidas's basic football development mainly emphasizes the development of basic football and its ladder type development. Therefore, we strive to integrate the school sports curriculum, amateur league matches and elite competition projects organically. This new development and promotion of football will help improve the level of football and deal with the changes and challenges of China's sports development.

As the world's leading sports brand, Adidas has been actively promoting sports development at all levels in China for many years, and basic sports have always been an area of great importance.