"Internet + Shu Embroidery" Has Become A Key Innovation Project.

On the edge of Chengdu's mansion, the clever embroidered ladies are all preoccupied and needle crossed. The exquisite embroidery works of Sichuan are from their hands.

Recently, the Fifth China Chengdu International Intangible Cultural Heritage Festival Pixian branch and the fourth Pixian Peace International.

"Art Festival" was opened in Chengdu Pixian Jingshu embroidery culture park.

With the theme of "inheriting the context and creating Pixian", Sichuan embroidery has given "innovation and entrepreneurship" and "

With the connotation of the times, we should develop Sichuan embroidery culture and develop Sichuan embroidery industry.

Focus on innovation and Entrepreneurship

Shu embroidery has a history of thousands of years and is one of the treasures of the Chinese nation.

In 2006, it was listed in the first batch of national intangible cultural heritage list.

In history, it is known as "the four embroidery species" with Su embroidery, Xiang embroidery and Yue embroidery.

Pixian is one of the birthplaces of an Jing Town, known as "the hometown of Shu embroidery".

In recent years, especially since this year, in the upsurge of "mass entrepreneurship and innovation", with the support of Pixian county Party committee and county government, Anjing town has gained the momentum of sustained development in the spirit of "inheritance, innovation, integration and lottery". At present, the annual output value of Shu embroidery in Anjing town has exceeded 100 million yuan.

"Shu embroidery is a typical technological activity, and talent is the key."

The Sichuan embroidery industry innovation alliance (hereinafter referred to as the Shu embroidery alliance) said that he had always placed Shu embroidery talents in the first place, through improving cooperation with universities, inviting the training of domestic masters, going out to study and organizing skills competitions, so as to raise the technical level of embroidered mother and embroidery workers in the whole town.

However, the people of Shu embroidery union said that although the development of Shu embroidery industry has made certain achievements, there are still the following problems: first, the small scale of the industry.

The annual sales income of individual enterprises engaged in Shu embroidery and related industries is generally less than 3 million yuan, and the two is the single product structure.

Basically, all of them are based on

Clothing is the carrier, and few other products including home as the carrier; three, talent training has not kept pace with the pace of industrial development; four, technological innovation is not enough.

In response, the government of Pixian said that in the context of "mass entrepreneurship and innovation", Shu embroidery should be promoted as a key project for innovation and entrepreneurship.

Integrating cross-border resources, introducing and nurturing a number of non heritage innovative enterprises, and strive to seek new breakthroughs in the heritage and innovation of intangible heritage, comprehensively promote the development and pformation and upgrading of Pixian's industrial economy, and achieve double harvest of social and economic benefits.

The "Internet +" draught at Shu embroidery station

Today's Internet can be described as "pervasive". As the four famous embroidery in China, Shu embroidery is the hometown of Shu embroidery. In the face of the impact of the Internet and the reduction of the number of gift purchases in the government, it is also necessary to get the opportunity of innovation and development with the help of Internet technology. Therefore, "Internet + Shu embroidery" has been mentioned repeatedly in its activities for the first time.

The association of Shu embroidery said: "we will actively integrate into the" Internet + ", use the Internet thinking and mobile Internet technology to develop a mobile embroidery based Museum of Sichuan embroidery. We will present the history and culture of Sichuan embroidery with graphic and video methods. The public and visitors can pay attention to the WeChat public number of the organizers and enter the online" Shu embroidery Museum "to understand the knowledge of Shu embroidery and share them in WeChat's circle of friends.

At the same time, we will develop an independent two-dimensional code for each exhibition area and exhibits under the online museum. When people and tourists visit and Tour online, we can learn more about the history and culture of Shu embroidery by scanning the exhibition area or the two-dimensional code of the exhibits, and its contents can be shared in WeChat group and friends circle.

In addition, we will establish Shu embroidery micro mall and display and sell Shu embroidery products through mobile Internet.

At present, Pixian is taking the "non Heritage Festival" as an opportunity, relying on Pixian's natural resources and historical and cultural resources advantages, to carry out a series of theme interactive activities such as "Shu embroidery culture experience", "Western Sichuan folk culture experience", "Sichuan cuisine culture experience" and "Heritage Culture Tour", so as to realize the integration, development, pformation and upgrading of the cultural industry and tourism industry.

Continue to explore, increase publicity and promotion efforts, so that more Shu embroidery products go out

Go out of Sichuan, go to the whole country and go to the world!