How Does The Global Garment Industry Shrink In The Underwear Industry?

The slow shrinkage of garment manufacturers in the world has greatly restricted the choice of designers. It is more difficult to purchase and use materials that are produced locally and in accordance with ethical standards.

To find these fabrics requires connections and engage in Bra industry It takes time and money, both of which are indispensable. There are also a few good emerging designers: Negative Underwear is one of them. Since the first day, they have advertised in the Wall Street journal, and have worked with mobile shopping App Spring, which can be sold directly through mobile e-commerce. Spring is the fastest growing platform for sales. Before they go online, they have a considerable amount of self financing (Lauren Schwab is responsible for financial affairs, and Marissa Vosper is responsible for brand promotion). Before selling the first bra, they have done four years of market research, participated in overseas trade exhibitions, and established cooperative relations to make preparations.

The reason for Negative's success is that they abandoned the lace and folds that cost more at the beginning. From the perspective of aesthetics and finance, it is very wise to choose minimalism. Because most of the independent underwear brands focus on exquisite, luxurious folds and lace, Negative (below) fills the gap of minimalism. This is very effective. They do not have a physical store or an external retailer.

Compared with other brands, their success is noticeable, especially. Underwear The downturn in retail trends is not conducive to the entry of new brands into the market. As Bluestockings Boutique shopkeeper Jeanna Kadlec of boutique lingerie said, the survival environment of independent brands is extremely grim: "retail trends are developing towards" direct mail "and" residual goods protection ". This trend is suitable for big brands, but also for real big brands, which is unrealistic for those without funds.

Jeanna Kadlec: "I do not choose to post direct mail or residual goods, because I can not undertake it. I believe in supporting independent companies financially and paying their labourers. That means I have to sell the first batch of products before entering the new product. If you can't go back, you'll close the door. It's that simple. "

A popular pursuit. Independent brand Often trapped in direct selling difficulties. If consumers fail to understand the value of the products they sell, all praise and awards are floating clouds. Even innovators, such as prices are not competitive, consumers are not going to buy it. The emerging Nubian Skin is the first and only brand in the industry to create underwear for coloured race women, but they have received many complaints, such as incomplete chest size and high price (nearly $60).

When consumers buy sensibly, there is a feasible way for new brands. A business fact that has to be admitted is that only a few global businesses can afford low-cost bras. Independent design is a completely different world, and far more complex than imagined. Actually, it's not just underwear, but is it the whole costume?

Angela Friedman explained: "New York's garment industrial zone has shrunk to 3% 20 years ago. Every day, shops are closed and suppliers are leaving. This is normal. I came to New York 6 years ago, and at that time I felt I could do something. Now, resources are too limited, factories shut down and designers move away, which are daunting, because they do not know where to find what they can buy.

Despite the high cost, Karolina Laskowska still wants to support the local industry. Britain was originally the center of the global lace industry, but now there is only one Leavers lace lace manufacturer in Europe. "If imported from Asia, the cost will be reduced and the quality will be different," she said. In addition, let other factories produce samples according to my standards, the cost is 10 times the cost of clothing itself. A larger number of minimum orders will overwhelm smaller companies. Such a big brand has a heavy burden, but only one small company? The consequences are unthinkable.