Double Eleven Is Coming: All Businesses Compete To Fight For Battle.

This year's "double 11", whether online or offline, has promoted globalization to a strategic level. The importance and importance of cross-border electricity providers is self-evident.

Cross border electricity providers can become a new engine to stimulate domestic demand to a certain extent.

On the one hand, with the development of economy and the improvement of residents' income level, Chinese people are able to buy high-quality goods from abroad.

In particular, the increase in the number of middle class in China has led to an increasing demand for high-end products through cross-border businesses.

On the other hand, many overseas brands also need to open up a vast market in China.

For electric business enterprises, after several years' experience, consumers' shopping demand and consumption psychology have been fully excavated, and cross-border electricity providers are needed to detonate new growth points and occupy more retail consumer markets.

Only the relevant departments can work together to ensure that cross-border pactions have the advantages of quality assurance, pparent taxes and fees, convenient logistics and after-sale protection through regulation services innovation, convenient customs clearance and convenient tax payment, so as to promote cross-border electricity suppliers to become new engines of foreign trade and consumption.

Since the first "double 11" started in 2009, after 6 years of market and consumer cultivation, "double 11" is becoming the second largest shopping festival in China after the eleven golden week, attracting Chinese e-commerce giants and core retail businesses.

Unlike previous years, this year's "double 11" competition will be more intense and present a new trend: online and offline differentiation is obvious.

Cross-border electricity business continues to grow, and "globalization" has become the "bridgehead" of this year's "double 11" promotion.

The O2O channel competition is more obvious.

In addition, according to the latest forecast of the State Post Office, this year's "double 11" express delivery volume will reach 760 million, an increase of 40% over last year, and the maximum daily processing capacity may exceed 140 million.

Recently, the Ministry of public security and other 15 departments have decided to implement the express real name registration system, and the delivery speed and affordability of the express delivery have been tested again.

"According to the current pre-sale situation, we estimate that the" double 11 "cross-border business will increase several times over the same period last year.

Tmall international responsible person told reporters that at present, the mother and baby, cosmetics products on the platform are the most popular. The United States, Japan and South Korea are the most favored consumers. "This year, the four major cross border pilot cities in Hangzhou, Ningbo, Guangzhou and Shanghai will carry out the task of clearing bonded goods, and the bonded area is already stacked with goods waiting for" double 11 "to grab.

Earlier in Tmall's "double 11" launch ceremony, Alibaba group CEO Zhang Yong said that one of the themes of this year's "double 11" is "globalization."

On the same day, Suning bought APP "little sea lion" formally.

Two days later, Jingdong is located in Nansha, Guangzhou, the first global self purchase logistics base to start.

Vip.com also called cross border electricity providers an important strategy. The "double 11" port at the port level was 3 times as much as usual.

There is no doubt that the cross-border sea has become the most intense position this year.

Another electricity giant Jingdong this year, "double 11" is also working hard to cross border business.

Reporters found that the global purchase has quietly appeared on the front page of Jingdong.

"This access to APP, hoping to further boost the global market share of Jingdong."

In addition to the e-commerce giant, many vertical cross-border electricity providers are preparing for the "double 11" early, hoping to overtake their own advantages in the field of subdivision.

"On the eve of 'double 11', we started 4th anniversary major promotions.

CFO, the mother and baby vertical cross-border e-commerce platform, said that this is the most important promotion of the year.

Du Yanhong, a retail researcher at CIC, said that the cross-border electricity supplier market was large and strong.

In 2014, cross-border e-commerce pactions amounted to nearly 4 trillion yuan, an increase of about 40%, and cross-border electricity suppliers have become a battleground for the military.

This year, the foreign trade situation is not optimistic.

China in the first three quarters of this year

The total value is 7.9% lower than the same period last year.

In stark contrast, cross-border electricity supplier business has sprung up.

According to China's e-commerce market data monitoring report, in the first half of 2015, the scale of cross-border e-commerce pactions in China was 2 trillion yuan, an increase of 42.8% over the same period last year, accounting for 17.3% of China's total import and export value.

Weak foreign trade, cross-border electricity supplier favorable policies frequently.

In May this year, the State Council issued successive opinions on vigorously developing e-commerce to speed up the development of new economic power and some opinions on accelerating the fostering of new advantages in foreign trade competition, making important arrangements for cross-border electricity providers.

In June 10th, the Executive Council of the State Council put forward "Internet foreign trade" to achieve better and better progress.

The meeting also deliberated the adoption of the guiding opinions on promoting healthy and rapid development of cross-border e-commerce. It proposed five measures to optimize customs supervision measures, improve inspection and quarantine supervision policies and measures, standardize import and export tax policies, improve e-commerce payment and settlement management, and provide financial and financial support.

Third party EMarketer data show China

The scale of cross-border consumption increased from $2 billion in 2010 to $20 billion in 2014.

I learned from the Guangdong provincial chamber of commerce that Guangzhou and Shenzhen are 2 of the 8 cross border e-commerce pilot cities in the country, and Guangdong is vigorously promoting cross-border e-commerce pilot projects.

At present, the drafting of Guangdong's opinions on accelerating cross-border e-commerce development has been completed.

"We are not worried that no one will buy cross-border goods, and we are worried about how to reach consumers."

A person engaged in cross-border electricity providers told reporters that different domestic cross border pilot cities have different policies. Some ports are very strict in filing products for health products and cosmetics, and these products are just seafood products.

"In September of this year, we held a cross border beauty makeup Festival, while the cosmetics inspection time was short and the months were 1 to 2 years."

CIC Consultant

Researcher Du Yanhong seems that the lag of the existing laws and regulations affects the efficiency of cross-border logistics, and restricts the development of cross-border electricity providers.

As cross-border electricity providers are a new format, government regulation lacks unified standards.

The long time of logistics Express has been the pain of cross-border electricity supplier.

The rookie network official told reporters that in order to deal with the phenomenon of "double 11" potential "express warehouse", the number of cross-border logistics partners has reached 49 this year, and the logistics coverage capacity can reach 224 countries and regions in the world. The global cross-border logistics day processing capacity exceeds 4 million single.

In addition, cross-border electricity supplier after-sales service problems also discouraged consumers.

Du Yanhong pointed out that at present, most of cross-border electricity suppliers attach importance to the sales process of products, while ignoring after-sales service, or even lack.

Because cross border customs clearance and logistics are involved, it is very difficult to get a smooth passage back to China after the goods are exchanged.

All kinds of expenses such as logistics should be borne by consumers, and the cost of returning goods seriously exceeds the value of goods. "There are differences in laws between different countries. Once there are disputes, it is very difficult for consumers to safeguard their rights."