The Brand Of Women's Clothing Marketing Is King.

Ask your husband where you can get it. The brand is the source, the living water and the outline of the channel or the market. As long as your brand is established, as long as your brand is widely accepted by consumers, the channel will come to an end. What cross region, fleeing goods and price will be solved.

In the women's clothing market, no matter how good the channel management is and how well the design is, it can not be the king. Because the channel and brand are difficult to change compared with the brand, and the market structure of the brand and product is difficult to change.

Channels can not solve the fundamental problems in the market. No matter whether you rely on people or rely on intensive farming, the channel can not fundamentally solve the problem without the help of brand power and product strength. Therefore, the fundamental solution to the channel problem depends on brand power and product strength. In a mature market, the order of market factors should be the market as the day, the brand as the king, the product as the prince, and the channel as the queen, so the channel is king and it is misleading.

Any channel in the market, in addition to the franchise chain mode, will not refuse to enter the brand in fact, and is willing to associate with the brand rather than the brand. Moreover, even if it includes those main channels, there are few set up the threshold and rules in front of the brand. Of course, the brands mentioned here refer to those famous brands, not the so-called brand names.

From the above situation, we can see that the channel is not king but brand is king in the market. Under normal circumstances, whether the wholesalers or retailers' attitude to the brand will perform perfectly in front of the brand. Of course, the basis for cooperation between brand dealers and channel providers is the relationship between the two sides willing to take what they want and win each other. But in the market, brand is unique and irreplaceable, but channels are relatively irreplaceable.

If the brand in the market can be called iron plate, and the channel is not monolithic, the channel can only be regarded as a loose organization. In the channel, even if the channel merchants unite to deal with the brand, they can only be temporary or dense and lose. Moreover, those slightly influential brands in the market are determined to make their own channels. As we all know, in order to get rid of the control and entanglement of the channel business, Dong Mingzhu made his own anger in the. Facts have proved that GREE's practice, GREE itself did not lose anything, the loss of GREE was eliminated from the channel business.

The king is a manager and ruler. In an open market environment, if there are managers and rulers in the market, the only thing to play the role of this manager and ruler is brand.

In fact, an effective brand can play a certain role in the market and play a corresponding role in the management and domination of hundreds of millions of consumers in the market. Channel business can only play an intermediary role. Therefore, the argument that channel is king is exaggerated and untenable.

Brand Market King The purpose is to hold, conquer, occupy people's mind, culture, personality and expectation or to keep pace with people's psychological activities. On this basis, we can persuade, guide and guide people's market behavior to favor the interests of brand players. A valuable brand can also play a role in the market. People are so keen on their favorite brands that the Matthew effect of this market can hardly be achieved even if there are more powerful channels. Therefore, for Channel business The wise choice is to cooperate with brands and achieve mutual benefit.

Today's market is obviously surrounded by people. Brand consumption If the owner does not have this brand, he will go to the west to find the brand he likes. Therefore, because people are surrounded by brands, the brand has the market control power. At the same time, the channel will not easily go against the brand or rub with the brand.

Therefore, we must pay attention to channel work, but don't take the channel seriously. In the market, the channel can not be king, only the brand can be king, and the channel can only be for the future. The brand is like a beautiful princess or beautiful girl, but the channel business is like countless young men. Therefore, there are not a few of the channel traders who will not fall down.