Textile Printing Industry'S First "Public Innovation Space" And The First Platform For Global Flower Design Service

Recently, the leading company of printing and dyeing auxiliaries in Zhejiang, the largest Limited by Share Ltd in China, is the largest in China.

Tile trading culture, a design trading website, signed a strategic cooperation agreement in Keqiao District of Shaoxing, and worked together to create the first "public innovation space" and the first platform for the global flower design service in the textile printing industry.

"

Not just

It's not just about young people, but also in manufacturing. "

At the meeting, the words of Xu Guanju, vice chairman of the National Federation of industry and Commerce and chairman of Chuang Hua group, aroused widespread resonance. The platform mode of logistics distribution is interlinked with the tile platform mode principle. The tile platform has a large number of designers at the head, and a large number of fabric suppliers, printing and dyeing factories and branding companies are playing an important role in effectively solving the matching pattern of supply and demand, achieving a win-win situation, and becoming a network creation space with good prospects for development.

Li Binhong, director of the national textile product development center, highly praised the cooperation. She thought it was a typical example of the traditional manufacturing industry embracing the Internet.

She said that "Internet +" provided design inspiration and business opportunities for mass innovation in textile enterprises.

Integrated innovation is an innovative process of integration. It is the process of integrating and integrating the most rational structure with the most rational structure through creative thinking, through the active optimization and selection of the elements of the enterprise's strategy, technology, knowledge, resources, capabilities, organization and time, and so on.

The strategy of becoming a shareholder is to build a creative platform.

Why does a "flower creating space" designed by a flower design cause the concern of the leading group of printing and dyeing auxiliaries in China?

"We have been thinking about how to make Internet + combine with traditional textile printing and dyeing, thus promoting the pformation and upgrading of the whole industry."

Wu Jianhua, chairman of Chuan Hua Chemical Group, mentioned in the interview.

As a manufacturing enterprise with 30 years of accumulation, it has natural sensitivity to the industry and market.

As mentioned earlier, the future era is a creative era.

Those who can apply creativity best can master the next wave of textile and garment development and lead the fashion trend.

Tile fence is the first industry in the industry through the "Internet + design" mode of mass creative wisdom, so that designers and fabric developers and even brand clothing business seamlessly, changing the traditional textile and dyeing industry supply chain platform.

On the other hand, as a new entrepreneurial service platform and O2O platform, tile hurdles, after the first round of the rapid development of the start-up period, is faced with the urgent topic of how to rapidly pform market opportunities and strengthen its core competitiveness in the era of speed driven Internet.

Data show that last year, printing and dyeing enterprises above Designated Size produced 53 billion 674 million meters of printing and dyeing cloth, and nearly 25% were printed cloth.

On average, a flower pattern of 5000 meters will require 2 million flower types, and the demand for flower pattern will be 1 billion.

How to give full play to the advantages of the first portal of printing design and quickly seize the market space? It is undoubtedly a shortcut to cooperate with the powerful enterprises and accelerate the strong industry.

Chen Jianding, chairman of Zhejiang tile culture creative Co., Ltd. believes that the deep integration of Internet and manufacturing is the trend.

It is highly complementary to the target customers and has strong complementarity in terms of industrial advantages. After the cooperation, the market can quickly expand the market impact and establish the "Internet +" leading position in the textile printing and dyeing industry to achieve a win-win situation.

"Internet +" brings the first creative space for printing industry

In the era of fast fashion and personalized consumption, we must rely on wisdom to create value, the product diversity determined by creativity and the contribution to create high added value, are more than the contribution of product quality.

It is an early insight into the trend of this industry. Since 2011, tile hurdle culture has built a personalized public service platform for flower online trading, and launched the first network of "textile industry".

Yu Guoping, general manager of Zhejiang tile culture creative Co., Ltd., who is responsible for the creation of space operations, said that at present, more than 1100 flower design studios have settled here, and a large number of young designers are gathered. Tens of thousands of original design patterns are displayed every day on tile platform, with a total of more than 120 thousand flower types.

According to ALEXA statistics, the number of visitors to the platform is more than 100 thousand per day, which is the biggest online entry for the printing industry.

At the same time, because tile hurdle launched the zero cost entrepreneurship policy, there are many students from Zhejiang Sci-Tech University, Chinese Academy of fine arts, Shaoxing University and other universities who have been reading or graduating. These small creative customers have grown rapidly on the platform of tile fence. Jie Shen, who is the Creative Manager of jyue, who graduated from the platform, earned only 600 yuan in the first month. Now he continues to launch his original flower pattern, with an average monthly income of over 8000 yuan.

Personalized customization opens the imagination space to benefit from many parties.

The manufacturing industry embraces the Internet, and it is also inspiring to reconstruct the value chain of the entire textile industry based on the marriage formed by tile fence based on its own breakthrough.

For the pmission, a large amount of backstage data precipitated from tile platform can be used to analyze the trend of the textile and garment industry, enhance the grasp and quick response to the upstream trend of the industry chain, and advance the research and development and reserve integrated printing and dyeing technology solutions, and develop R & D work from passive response to active lead.

At the same time, it can also help existing customers to bring over valued business orders, so as to enhance customer volume and enhance customer stickiness.

For tile hurdles, with the help of the 30 years in the field of textile dyeing and printing, the customers' resources and strong brand strength of funds have opened up the imagination for the two take-off of the largest flower trading platform in China.

In the concept of bilateral cooperation, the core of the printing industry chain ecosystem built by tile fence is the designer.

Yu Guoping said: "we will introduce more excellent designers in this business, and focus on building the original designer boutique alliance. On the one hand, we will provide them with a variety of designer Sharon, fashion trend exchange and other sharing activities, and on the other hand, promote genuine and excellent original design continuously."

High quality and continuous original ability will enable the vast majority of fabric suppliers, printing factories and garment home textile manufacturers to change the low-end commercial form that is purely processed and not designed, accelerate the development of fabrics, enhance the competitiveness of the market, and extend to the high value-added manufacturing industry.

"In addition to greatly reducing the cost of flower type development, it is more important that value-added products will bring us more quality orders."

A fabric dealer told reporters.

It is worth looking forward to, with the flower design service as the entry, further open the printing platform and finished fabric trading platform, throughout the entire textile printing industry chain, consumers personalized fabrics, textile products customization of the broad imagination space will be opened.

"Our goal is to create the first platform of the global flower design service, helping to realize the pformation of wisdom in traditional textile manufacturing."

The strategic vision for the future is shared with tile column.