Cao Yajuan: Independent Designers Should Be Able To Guide Consumers' Aesthetic Appreciation.

On the 22-25 day of October, during the nineteenth Ningbo International Fashion Festival, the new fashion designer of the fifth fashion group of China Fashion alliance held a special release.

In this fashion, 15 well-known designers from China Fashion alliance signed their works to the exhibition site in Ningbo.

As one of the members of China Fashion alliance, Cao Yajuan, the famous designer of the fashion alliance, held the theme of "Mu Jing Yuan" series of works during the Ningbo clothing festival this year. In order to do this release show, she pushed ahead with the invitation of many exhibitions and conferences.

On the evening of October 22nd, Cao Yajuan received an exclusive interview with several media after the launch of his work. When talking about his designer brand, Cao Yajuan introduced that the press conference has many aspects in terms of fabric, craft, color, profile, and design connotation. First of all, from the wind grid, it is full of Oriental freehand style, and the clothing is relatively neutral. Both men and women are suitable for wearing, especially the 30-45 year old man or woman with unique aesthetic and economic strength. The color is also dominated by black gray, blue and green.

The knitted fabrics are mainly knitted, embodying nature, comfort, elegance and continuity.

In terms of sales, brands are mainly sold in stores and D2C platforms in Shanghai.

Because it has just started, it mainly adopts a way of cooperation with the store.

When it comes to the topic of independent designer, Cao Yajuan told reporters, "actually, I have been making clothes for more than ten years, and I have been in the enterprise before. Now that I am independent, I feel that independent designers need a lot of support. First of all, it is the designer's ordering brand and the sales capacity of the integrated store.

At present, the integration store is relatively valued by everyone, and its sales ability has not really grown up yet, so it needs to be positioned.

Next is the maturity of consumers.

Because the designer brand consumer group is relatively small, it knows its own style positioning, which requires people in every link to have a high degree of matching.

Because I used to be in the enterprise, most of the clothing is running volume, consumers generally reflect the product has no style and characteristics, it feels that everyone is wearing the same.

But the biggest feature of independent designers is to subvert this point, so that each product has its own characteristics, but it does not run.

What we need to solve now is that the bright spot of the brand can not be too much. We should have a certain style as well as a certain quantity.

Because designers also want to land and earn money, not just for art.

In fact, the designer's road is also very difficult, especially the independent designer.

As an independent designer, first of all, we must have comprehensive quality. Secondly, we must be guided. We should be able to drive people to appreciate this aspect and guide their way of life.