Huarun Wanjia Should Focus On Internet Pformation.

From WAL-MART's share repurchase to some of Tesco's stores in Wumart, Huarun's burden has been borne by more and more competitors.

When the retail giant, who was willing to buy it, began loosening its clenched fist, asking whether it was high or indigestion.

With the further opening of Huarun's fist, the Tianjin store will be the fate of geometry.

For Tianjin consumers, Tesco has long been out of place and replaced by Huarun.

But 35 years later, Huarun will not be replaced by anyone.

Judging from the situation in the Beijing market, following the closure of some stores, Huarun Wan made a new way of dealing with this piece of bone that is not so good at Tesco.

A few days ago, rumors of a long time, Wumart received the news of some shops in Tesco Beijing.

According to the news released by Wumart, the company has completed the related purchase and pfer with Huarun Wanjia to Tesco Dacheng east store. It is expected that the new store will be officially opened before the Spring Festival.

At the same time, the acquisition of another Tesco store is also being deliberated.

According to the current situation, the store is most likely to be Tesco Fengtai east store.

Almost at the same time, reporters visited the two stores of Tesco in Tianjin, two stores that had long been turned into Huarun, and maintained a good level of passenger flow and turnover.

According to one of the store employees, "it is not important for nearby residents to be Huarun or Tesco.

As long as consumers still buy, business can go on, so there is no reason to close or sell.

As the employees mentioned above, the reason why they go to sell this field is that they can't do well because of their achievements.

According to the reporter's understanding, the two stores in Beijing have similar experiences and threads.

Dacheng east store is the first store opened by Tesco after entering China. It is also the best performing store in Beijing market. Fengtai east store is Tesco.

The fourth shops opened, surrounded by surrounding communities, are the biggest local shopping malls.

But both of them ended up in the competition with the same industry. The former ceased business in July 31st, and the two officially closed in November 14th.

Well, since it is not a good card, what is the use of Wumart to get it? From the point of view of all sectors of the industry, Wumart sees not just the single store itself, but the beginning of close combat with rivals such as Huarun Wanjia, as well as a more long-term layout for the big plate of Wumart.

Looking back at Huarun.

In addition to busy looking for the home to stop Tesco, Huarun also formally handled the divorce procedure with WAL-MART.

A few days ago, WAL-MART announced that it would acquire a minority stake in 21 companies jointly owned by Huarun and Shenzhen International Investment Corporation.

The paction involved the amount of 3 billion 300 million yuan, the two sides have signed the corresponding equity pfer agreement.

At this point, Huarun no longer holds a joint venture with WAL-MART.

In addition to the burden reduction in the related businesses of the two stores, Huarun also made subtraction in the format of the chain stores.

Huarun's fashion concept, health and beauty retailing

"VIVO", the domestic stores will be closed before December 31st.

At present, Huarun, which is constantly reducing its retail business, has focused on the Internet pformation.

Huarun Wanjia launched the "e million" e-commerce platform in June this year. At the same time, it opened the new format of convenience supermarkets, which not only enriched the sales channels, but also connected online and offline, forming a closed loop of sales.

In the official position of Huarun Wanjia, "the electricity supplier strategy is the important layout of Huarun's ten thousand pformation, and the sales scale in 2020 will reach 10 billion scale".

Over the past two months, Huarun's retail business has shedding three packages.

This is in sharp contrast to the more than 10 mergers and acquisitions that Huarun has experienced over the past decade.

So, after all, the extensive merger and acquisition began to make Huarun indigestion, forced to let go, or to take the initiative to adjust, light up, and otherwise?

First of all, I have to admit that the three businesses that are being lost have not really improved.

The difficulty of Tesco's integration is needless to say.

Since May 2014, the joint venture agreement signed by Huarun venture and Tesco has been approved by relevant government agencies.

Begin to carry weight.

Data showed that Huarun's retail business lost 1 billion 359 million Hong Kong dollars in 2014, due to losses from restructuring stores and Tesco.

Apart from Beijing, Tesco has closed many stores in Shandong and East China.

On the WAL-MART issue, according to the information disclosed by the Shanghai joint stock exchange, 8 of Huarun's pfer companies suffered losses last year.

Of the 9 companies sold for 1 yuan, the net assets in the first 5 months of this year are all negative.

Hu Chuncai, general manager of retail training expert and Shanghai Shangyi Enterprise Management Consulting Co., Ltd., once told the new financial observer reporter that for Huarun, "WAL-MART's shops are not only losing money now, but they may not see the hope of turning losses into profits".

The prospect of mining is even more remote.

In 2010, the first shop was opened in Hongkong.

In second years, we entered the mainland market.

According to the plan, by the end of 2012, there should be 50 households in the mainland.

But that goal was not achieved until the end of 2013.

What is more regrettable is that after that, mining activity is stagnant.

Obviously, these three businesses have already made Huarun feel "stomach discomfort".

As a result, the Huarun now shows the image of a "scoop" - the business that has been fishing in the past, is moving away from the floor.

But Lin Yue, chief consultant of Lingyan management consulting, seems to be Huarun's shrewdness, that is, slowly stripping off the burden of losses and letting himself go faster.

"Huarun is indeed missing something, but it is very strategically doing it. I would like to describe it as" filtering ", filtering out the business which is not nutritious and contributing little to profits, leaving the essence.

The purpose is also very clear, that is, in the case of a depressed retail market, we should focus our resources on the productive market and business, and do not seek to spread the net widely, but also seek better competitive advantages in some areas.