Shoe Store Has Led Xiamen Fashion Trend And Still Can'T Stop High Rents.

The seal of the lease which the owner posted in January is due.

Witnessed the dramatic changes in the Xiamen Special Economic Zone, and witnessed the reform of state-owned enterprises in the reform and opening up.

Founded in 1985 to the 30 year old Xiahe Road, "Yi An Trading Co., Ltd."

Finally, we can not withstand the impact of the market and carry on the rent increase. We will say goodbye to the public today.

Shoe store has led the fashion trend in Xiamen.

The old shoe store called "Yi An Trading Co., Ltd." was formerly called "Haiyan mall". It was founded in 1985 and is loved by many people in Xiamen.

Zhuang Yongle, 65, the owner of the old shoe store, said the shoes sold by the old shoe store were once the most fashionable commodity in Xiamen.

Since 1985, Chuang Yongle has been here for 30 years, and has changed from an old young man to an old man.

Zhuang Yongle recalled that when he was assigned to shop in the old shoe store in 1985, the shop name was Haiyan shopping mall, and Haiyan shopping mall was the third industry of Xiamen rubber factory. At that time, the store was three times as much as now, and everything was sold.

Shoes,

Product...

"In the vicinity of Xiahe Road, there were many factories in distilleries and machinery factories. Many workers used to come here after work, and the shoes they sold were once fashionable in Xiamen."

Small profits but quick turnover still can not stop high rent.

In 2002, Haiyan shopping center officially closed down, from the state run to the private sector in the process of marketization, but Zhuang Yongle stayed behind, contracted the Haiyan mall as the boss, and changed the name to "Xiamen Yi An Trading Co., Ltd.", positioned as a franchise shoe.

Zhuang Yongle said that the sale was sold. Now, some customers have changed from children to middle aged people.

Zhuang Yongle said that there were more than 1000 kinds of shoes in the old shoe store, and later, as more and more old customers came, Zhuang Yongle gradually touched their preferences.

In 2007, young people also started a "retro" wind. They came to buy back shoes, and the old shoe stores sold thousands of pairs a day.

"But after 2009, the number of customers is gradually decreasing, the turnover is also declining, and the operation is gradually unsustainable, and the store lease is due to expire in January 31st, and the renewal rent will be doubled." Zhuang Yongle feels that small profits and quick turnover are also difficult to bear the rent rise, but can only be liquidated. After consulting with the owner, the store rent will be postponed for a month, and the decision will be suspended permanently today.

Old customers come to "buy" memories

Due to the expiration of the lease, the old shoe store of "Yi An Trading Co., Ltd." will be closed today. Although there are few items left in the shop, many old customers have come to "sweep the goods".

To buy a pair of power shoes, for these old customers, they may not buy goods from their hands, but remember them.

For Xiamen, the 30 year old store has witnessed its reform and opening up and today's glory and prosperity. For many Xiamen people, this store carries the life and memories of their generation.

The products here are Qingdao double star and Shanghai Hui Li sneakers.

Most of them are products of time-honored manufacturers. The rich style and the quality of time-honored brands are important reasons for the loyalty of the old customers.

"When I was in primary school, I often came here to buy shoes, and I have been used to it for decades."

Yang Xin told reporters that his first pair of sneakers were bought here, and now he said he was going to close the door so that he felt as if he had lost something.

"This old shoe store is particularly important in the hearts of many old Xiamen people. It has become part of our decades of life."

Yang's new wife, Xiao Huang, used to live in an old residential building 300 meters away from the old shoe store.

Xiao Huang said that she loved sports very much, so her father often took her to patronize this old shoe store.

"My mom and dad usually wear sneakers, which are bought from this old shoe store. They usually come here after eating and shopping, which is part of my growing memory."

Old employee half life guard old shoe store

At noon on 21 noon, the reporter saw the old shoe store with "noticeable notice of closing down" at the gate of jiangdai bus station passing by Xiahe Road, attracting visitors from time to time. There were many customers who were busy choosing shoes, and 6 clerks were busy helping customers find numbers.

An elderly customer told reporters that although the shoe store looked unattractive and the appearance was somewhat dilapidated, many old Xiamen people knew about this shop.

This shoe store witnessed many youthful days of Xiamen people, because many people's first pair of "back" shoes were bought in this old shoe store.

Shopkeeper Zhuang Yongle said that the decoration style of this shop has remained unchanged for decades, simple and simple.

In the view of old customers, old stores are different from other places. They are full of vicissitudes, and their sales methods are very special. They don't have calculators and computers.

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Zhuang Yongle said, besides himself, the other three salesmen are also old shoe salesmen who have worked here for more than 20 years. They devote their youth to the old shoe store.

Long term discipline and perseverence make these old employees have their own unique skills.

Chen Da Jie, who takes charge of the cash register, has been working in the old shoe store since she was 16 years old. Not only is her oral arithmetic recognized very accurately, but she also plays an abacus as much as a calculator.

"This abacus has been used for more than 20 years, and I feel like a friend of mine."

Chen Da elder sister told reporters that when she was young, she also participated in the abacus contest on behalf of Xiamen rubber factory many times, and won many first place.

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