When Miao Embroidery Meets Aunt'S Towel, The Ancient Craft Becomes The Most Fashionable IN.

Compared with the four famous embroidery in China (from Sichuan)

Xiang embroidery from Hunan, Guangdong embroidery from Guangdong, and Suzhou embroidery from Jiangsu. Some of the embroidery techniques of ethnic minorities are not known because of various reasons, so that people neglect their beauty.

Miao embroidery is such a hidden pearl.

Landing in Paris, Miao embroidery ranks among fashion circles.

In recent years, more and more attention has been paid to the protection of minority arts and crafts, so that many ancient cultures that have once been on the verge of extinction have been preserved. Miao embroidery is one of the most striking examples.

As early as 2014, by "Jia Ren" magazine and China

The joint exhibition of the 2014 China Miao embroidery exhibition held by the foundation opened to Paris, France, so that more foreigners could experience the first opportunity to come close to the ancient culture of Miao nationality.

From costumes to embroidered pieces, embroidered shoes, embroidered caps and sachets, including the clothing of the Miao people handed down from generation to generation, the precious old clothes successfully copied by embroidered nuns, and the modern costume, modern fashion and Miao embroidered old clothes dream produced by Chinese designers inspired by Miao embroidery, which fully demonstrates the exquisite beauty of Miao embroidery.

Many celebrities appear in Miao embroidery costumes, making them the most fashionable IN.

In Paris, a Miao embroidery national wind has sprang up.

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Miao embroidery the most unexpected fashion of aunt scarf

The use of Miao embroidery elements in clothes, bags and other clothes is no longer a novelty. From the past few years, the popular national wind can see how much you like it. But if Miao embroidery meets aunt's towel, what kind of effect will it bring? ABC really makes this unexpected mashup a reality!

Following the 2014 Miao embroidery public exhibition, the United Nations Development Program (UNDP) was launched vigorously. Guangdong Jingxing group and its brand ABC sanitary napkins, as a comprehensive support project of "happiness on the fingertips" sponsored by the investors, made Miao embroidery once again become a fire.

This year's 3.8 Queen's day, in order to serve the public good, and in order to fulfill the brand's consistent view of caring for women, ABC has launched 3 special products of Miao embroidery to celebrate the festival.

Many of the female friends who have purchased have shouted the beautiful embroideries of aunt's scarves.

Unlike the ABC's simple and elegant packaging design style, the custom design has a large area of the Miao embroidery classic design, breaking the imagination of the aunt's towel packaging, and showing off the feeling of a minority nationality. Many female friends who bought it showed the idea of using their aunt's towel for the first time.

It is worth mentioning that when consumers purchase a package of Miao Embroidery Custom clothes at Tmall flagship store, ABC will donate the corresponding amount to the "welfare on the fingertips" public welfare project, scan the two-dimensional code in the product to participate in online interaction, produce Miao embroidery handbags online, and even have the opportunity to get their own works.

Such a new style of embroidery, so that the majority of women in the care of themselves at the same time can better touch the fashion and practice public welfare.