2016 PH Value Spring Summer Knitting Exhibition: Feature Positioning, Three Clusters Of Firepower

Do you think sweaters and cashmere sweaters are exclusive to the elderly? Are you still hesitating about the cold winter in the south? Don't blame me for being cold in the north.

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Warm and comfortable, fashion is not expensive. Let's start.

Woolen sweater and cashmere sweater, as a traditional characteristic product of our country, have long gone to the era of rustic spirit, not only for four seasons, but also for colors and colors.

The upcoming 2016 PH Value China International Knitting (Chun Xia) exposition, as China

The "vane" is the strategic place for wool knitting enterprises to seize the market. At that time, the three major clusters, Pu Yuan, Dalang and Qinghe, will take the most fashionable and most popular trends to show their different Chinese characteristics and show their efforts in design creativity, Qu Daotuo exhibition and platform creation. We expect the wool knitting enterprises to stand out in the fierce competition of the Red Sea market.

In response, the reporter interviewed the three major industrial clusters of PU, Dalang and Qinghe in this exhibition on the preparation and market judgement of the exhibition.

Pu Yuan: opening the "sweater fashion town" curtain

Pu Yuan, a small town on the hang Jia Hu plain near the canal, used to be the "sunrise 10000 silk, a huge town in Jiahe" during the Ming and Qing Dynasties. Now it has become a famous sweater town in China. It continues the feeling of "being dressed by the world" and creates a magnificent goal of building an international first-class characteristic town.

Behind the market is the rooting industry.

The Pu people built a complete industrial chain, including textile, printing and dyeing, machinery manufacturing, packaging, inspection and testing, and made Pu Yuan the most complete textile industry cluster in the country.

With the development of the times, the people of Pu Yuan who dare to rush to fight hard and realize that the development of industry is inseparable from the factors of innovation.

So, embrace the electricity supplier, strive to design, create brand......

Pu Yuan sweater is no longer just a warm clothing, but also become the product of cultural creativity and the label of fashion trend.

Today, the figure of Pu Yuan sweater has been stunning in a series of domestic and international stages such as PH Value China International Knitting fair, China Pu Pu International Wool Knitted Garment Fair, the national wool knitting creative design competition, Hongkong fashion week and so on.

A large number of projects such as Pu Yuan sweater fashion dress and world sweater Expo Center, Pu Yuan Light Textile City, ancient town sightseeing area, fashion culture and creative area have begun to start.

In June 2015, Pu Yuan successfully selected the first batch of provincial-level Characteristic Towns in Zhejiang with the "sweater fashion town". Its goal is to take the fashion industry as the leading factor and lead the world sweater and fashion trend through the introduction of international high-end design and research talents, strengthen cooperation with famous universities at home and abroad, innovate technological development, and support a number of famous brands, so as to integrate the industry, tourism, culture and production, life and ecology, and open a new curtain of "building new towns, living ancient towns and creating sweater fashion towns".

In this regard, Shen Fuyuan, deputy mayor of Pu Yuan Town, said that they will take advantage of the 2016PH Value China International Knitting (Chun Xia) exposition to play the sound of Pu Yuan sweater. At that time, Pu Yuan will integrate the brand ecosystem and the channel ecosystem, and will fully display it within 3 days, helping the clothing brand find itself and find itself in the fast changing ecosystem, and quickly match and evolve with the channel ecology.

"We will organize the Pu Yuan sweater enterprise to unveiled the concept of" Pu Yuan sweater fashion town "at this exhibition. At the same time, we will invite famous brands and buyers from home and abroad to come to the Pu courtyard exhibition area to carry out various cooperation and negotiation activities.

Shen Fuyuan admitted that the PH Value exhibition was on the one hand taking Shanghai as a national fashion metropolis. It is the best window for displaying the brand, fashion and vigor of the woolen knitted garment enterprises. On the other hand, in recent years, the government of Pu Yuan has actively set up the stage, and has gone through many "going out" exhibitions, which has accumulated a lot of experience, and has also complied with the increasingly prosperous exhibition demand of the enterprises, hoping to expand the influence of the Pu town sweater fashion town with the help of the exhibition.

Dalang "naughty factory": strengthening regional brand pfer to domestic market market

In recent years, Dalang has grasped the new opportunities of "Internet +", and actively developed "Internet + wool" new industries and new formats, and promoted the pformation of economic growth mode and the pformation and upgrading of industrial structure.

In March last year, Dalang joined hands with Alibaba to build a professional market for "Amoy factory", and set up a special fund of 2 million yuan to encourage local wool weaving enterprises to go online.

The responsible person of Da Mao weaving office said that through demonstration, last year, more than 240 wool weaving enterprises were promoted to join the "scouring factory".

In 2015, Dalang electricity supplier sales increased by 10 billion 202 million yuan, up 53.55% over the same period last year.

The responsible person said that in March last year, the town set up a special fund of 2 million yuan to help wool enterprises join the "Amoy factory", which promoted the rapid development of Dalang's electricity supplier industry.

It is understood that on the basis of promoting the success of the project, Dalang also promoted the Alibaba's "China Quality" in August 2015, and led the enterprises to innovate and improve quality, take the brand and quality route, and enhance the reputation of "big wool weaving" regional brand.

Dalang related officials admitted that Dalang has always attached great importance to the cultivation of export markets. However, due to the weak international economic situation in recent years, the export market has gradually contracted. For Dalang, the market still has to stick to the export market. But in the future, it will actively encourage enterprises to focus on developing the domestic market through the "platform" of the e-commerce platform and the participation of PH Value exhibition.

According to the statistics of the National Bureau of statistics, the main business income of the knitting industry in 2015 1~11 was 644 billion 100 million yuan, an increase of 3.67%.

The increase in main business income is mainly driven by the growth of domestic sales.

The China knitwear industry association predicts that the international market will not be greatly improved by the weakening of the global economy in 2016. The main force of industrial development will depend on the domestic market driven by the supply side reform.

At the same time, China is actively building a free trade area and actively formulating various supporting policies for cross-border electricity suppliers, or will enable our knitting foreign trade enterprises to make full use of the advantages of their own knitting technology, and enjoy the long tail power through the Internet.

Qinghe mode: Internet will enlarge the origin of cashmere sweater raw materials.

Qinghe County enjoys the reputation of "China cashmere capital" and "China's cashmere textile city". Unlike Dalang and Pu Yuan's development mode, Qinghe relies on raw materials and has a natural advantage in controlling raw material prices.

However, because its industry started late, Qinghe County did not take the lead in the sales channel of wool (velvet) sweater.

Recently, Zheng Chunyu, deputy director of Qinghe cashmere products market management committee, told reporters: "in the field of cashmere sweater, some traditional professional markets have developed earlier, the market has become more mature, and there is a slight hesitation in the touch net. Qinghe cashmere sweater market started late, and the sales channel is narrow, and the demand for e-commerce is greater. With the change of terminal consumption habits, the short board has become an advantage of Qinghe cashmere sweater market."

It is reported that the development of e-commerce in Qinghe started in 2006, because some merchants began to try to sell cashmere sweaters in Taobao.

In 2008, the market of cashmere products was built, and the development concept of "interaction between online and offline, tangible market and invisible market" was established.

Relevant data show that Qinghe network has 23000 stores, with annual sales exceeding 3 billion yuan, and the number of employees exceeds sixty thousand.

In the industry, "Qinghe mode" has been identified as a typical model in the field of e-commerce in China.

In recent years, Qinghe has gained a certain reputation in the industry and the terminal consumption area. In 2015, Qinghe cashmere had also been plagued by "no brand name". Qinghe "Hongye" and "Yi Shang" have won the two well-known brands in China.

Qinghe cashmere will be on the stage of the 2016 spring PH Value in the past year. Zheng Chunyu said that the unique charm of Qinghe cashmere needs to be displayed on the international stage. It is hoped that enterprises will seize the opportunity and shake the business cards.