Building Materials Industry Pain Points And Market Situation Big Exposure, Injection Of A "Strong Needle" To Pull Down The Decline!
Because of the low threshold of building materials retail in China and the increasing number of new entrants, the building materials market in China has been in a state of multi format coexistence.
Compared with the traditional building materials market in China, the China building materials supermarket with "one-stop shopping", real price and perfect after-sale service system has been expanding since 2006.
"
The 13th Five-year
"Period" will be a critical period for China's economic and social development.
Economic development enters
New normal goals
In the middle and high speed growth stage, the growth rate of fixed asset investment will also decrease year by year. With the upgrading of housing consumption, the construction industry closely related to the building materials industry will accelerate pformation and upgrading, industrialization and greening.
Intellectualization
Will become an important trend in the development of construction industry.
The core content is:
A main line -- Taking "upgrading quality, enhancing efficiency and upgrading" as the main line of development.
The three theme is "innovation, green and integration" as the theme of development.
Three major efforts to pform and upgrade the traditional building materials industry.
Focus on developing new building materials industry.
Efforts should be made to develop producer services.
The four major development paths are: first, to take the road of industrial integration; the two is to take the road of "two integration"; the three is to take the green development path; and the four is to take the road of internationalization.
On the four session of the twelve National People's Congress, Li Keqiang, premier of the State Council, made a report on the work of the government on behalf of the State Council, which said in 2016 that ten industries were optimistic about "money scene".
One of them is "green building materials":
[report] actively promote green building and building materials, vigorously develop steel structures and fabricated buildings, and improve the standards and quality of construction projects.
At present, the country is actively promoting the construction of new urbanization. Many areas are faced with demolition and reconstruction, housing renovation in shanty towns, and huge demand for building materials.
However, the traditional building materials can not meet the needs of the market because of the problems of large consumption, high energy consumption and serious pollution. At this time, the central government put forward "actively promoting green building and building materials", which brings huge business opportunities to the industry.
No matter what the industry is, there must always be a market share to develop. In addition to policy guidance, we need to adjust the needs of consumers and participate in the competition in the international market.
In view of the above situation and problems in the building materials industry, in order to better enhance the competitive advantage of the market, find ways to enhance the competitiveness of enterprises, and better cope with the structural problems of industrial competition: the competition among enterprises, the threat of new entrants, and the threat of substitute products or services. Besides, there are two other influential competitions, that is, the bargaining power of suppliers and the bargaining power of downstream users.
There are too many intermediate links from production to sales, and there is no profit to speak of.
Therefore, we need to reduce the loss of intermediate links as much as possible, and make brand branding so that we can better promote our products.
Taiyuan Ren Ao Technology Co., Ltd. has developed a weapon: global push, it is increasingly diversified for modern marketing means, marketing methods tend to be more community-based and flat, and the number of mobile Internet users is increasing, especially mobile phones.
A new marketing tool that has been multiplied by the number of users has created a promotional tool for marketing. The main target audience of the product is Tencent WeChat users. Users can choose to share promotional information on the global task platform, earn a certain promotion fee, or choose to publish relevant product information on the all Olympic push platform, designate product promotion costs, so that tens of thousands of WeChat users can help you promote.
In the current golden age of the Internet, the development of the industry will change and keep pace with the times. If the enterprises want to develop, they must constantly change their development ideas, constantly innovate and find new breakthroughs, and the whole world will lead you to create a new industry kingdom.
Pay attention to the WeChat public number: rakj282, or directly scan the two-dimensional code to get details.
Telephone: 0351-2526322
Contact mailbox: 434489116@qq.com
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