XTEP: "Smart" Wearable Device Will Be The Development Focus Of The Industry.

International announcements, as of December 31, 2015, the total annual profit attributable to shareholders 623 million yuan (RMB, the same below), an annual increase of 30.25%.

Basic earnings per share were 28.97 yuan.

In order to thank shareholders for their support and stable returns to the group, the Board sent 7 Hong Kong cents at the end of the year, plus a special interest rate of 3.5 Hong Kong cents, a total of 10.5 Hong Kong cents, an annual increase of 31.3%.

In his performance report, President Ding Shuibo pointed out that 2015 was a year of change for XTEP. The group changed from sporting goods brand to sports.

Brand.

Running has become a new focus of the group and has been implemented in all aspects of the group's business, including product design, brand marketing and retail management.

The group has also introduced the "3+" strategy, namely, "product +", "sports +" and "Internet +" to drive the growth of the group's industry.

The strategy will become a part of our group's long-term business strategy, which will enable the group to stand out in the competition with its competitors.

Due to the strict implementation of the retail channel management control, the inventory level decreased by 30% at the end of last year to about 398 million 400 thousand yuan, and the average inventory turnover days also improved.

In addition, XTEP also pointed out that the rise of mobile Internet in recent years has led to the rapid rise of e-commerce. It is expected that by 2019, the percentage of total retail sales of online retail will jump to 8.9% from 5.8% in 2014, while the income of group e-business platform has accounted for the low double-digit total revenue.

Looking ahead, XTEP expects that "smart" wearable devices will be the focus of the industry's development, so it is planned to launch adult and child intelligence this year.

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At the same time, in order to meet the development of e-commerce, XTEP plans to launch mobile applications this year to connect online and offline businesses and share customer resources, and expand the electronic business platform to overseas sales.