Analysis Of The Influence Of Lifestyle And Consumption Habits On Footwear Industry

The popular sports craze is considered to be a major reason for the sales of the industry. People's way of life has changed. "Now, in my 10 pairs of shoes, 5 pairs are all kinds of sports shoes." Dong Peiqian has been running a marathon for two years, speaking of fitness and spirits. "Healthy life, I'm going to invite a private tutor to slim down!" it's not the age of war. What sports shoes do girls wear? That's the main idea. It may be that only girls wear high heels to be elegant and respectable.

Dong Peiqian remembered that when he graduated from University, he used to pretend to be dressed up in high heels to apply for a job. At that time, she looked forward to being a woman walking on stilts and walking on the street. She also remembers a roommate who worked as an intern in a 4A advertising agency. When she returned from the activity, she just kicked her 7 centimeter high heel shoes on her feet and showed her the wound.

But for shoes, women are still buying and buying. But after all, the times are different. "In addition to some special occasions, such as company dinner, friends wedding banquet and so on." Most of the time, Dong Peiqian is not wearing high heels anymore. "How do you feel comfortable?" Dong Peiqian said.

Such people are not in the minority. The change of consumption concept of these people seems to have affected the whole market of footwear consumption.

And BELLE, Daphne On Saturday, on the contrary, those sporting goods companies mainly selling sports shoes, such as Adidas, Nike and even local Anta (02020.HK), 361 degrees, Peak And other achievements in 2015, the whole line is red, and the performance is rising. Gao Jiali, managing director of Adidas group Greater China (ColinCurrie), is optimistic about the whole industry. He predicts that by 2020, Adidas Greater China will grow at an average annual rate of 10%, while the average growth rate of the whole industry is expected to increase by a single digit.

Lin Shuangde said that the popular sports and leisure style on the market has become popular since 2014. "Paris fashion show originated from a luxury brand." He recalls, "the model of the show was upper body in dress, pedal." Gym shoes Out of the stage. " The leading role of the brand has led to a more casual style throughout the fashion industry. This show is said to let different brands start competing to imitate shoes produced and sold. "You need to change the structure of products according to fashion, for example, we later made fashionable fashionable casual shoes, which are between sports and traditional women's shoes." This proportion accounts for 50%~60% in Kerrey.

In Ai Mei Gao, the above fashion casual shoes even account for 70%~80%. There is no doubt that there is only one reason: sell well. "Compared to offline, our online brands need to cater to the market and consumers' preferences more often, otherwise they will be easily eliminated." Zheng Tao thinks, electric business is easy to change product quickly. "It's difficult to change traditional retailers now. After all, there are so many big plates, so many people. Change is also coming slowly and step by step. Zheng Tao made a comparison. Our annual sales volume is three or four billion, and BELLE has at least two zero. It is obviously easier to change the former.

Tian Yina and her colleagues also noted this trend. "Online shopping is changing very fast. We will also urge e-commerce providers to adapt to changes in the market, give their opinions and suggestions to do some popular explosions and try different styles. In her view, the industry will be divided into two kinds in the future. Those entities who have existed for twenty or thirty years are changing their business models and stabilizing their own sites.

But once these giants could not stop, the "shoe market" that was originally controlled by them was being shunted out. Other brands of pure electric shoes will become "small and beautiful" stores. "Because of their distinctive style, they will have their own fans." Tian Yi Na said that today she wanted to invite some designers to make brand small shoe salesmen, "the younger generation of people is too personality, they always want to wear something different from others."