Puma2016 Summer Ice Cream Brings A Full Maiden Heart.

Since Puma and

After the great cooperation, Puma has no suspense.

In addition to wanting a place in the fashion industry, Puma still takes care of girls' hearts.

Thus, the 2016 Summer Ice Cream series was put on shelves recently.

The current Puma brings this

There are three color matching, chocolate, butter and vanilla color that most of the girls love.

At present, this series is not on sale. It will only be put on shelves from all shops and online stores tomorrow.

But for Puma, what does it mean? Anyway, the heat is there.

And classic.

The shoes are equipped with dreamy colors. Even if there is no fancy design, there must be many fans who will like it.

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Although last year's pop star Rihanna Rihanna, who was the creative director of women's clothing, had an immediate improvement in shoe sales, it was affected by the continued strength of the US dollar. In the first quarter, the sales and profits of German sporting goods giant Puma SE Puma group were not as good as market expectations.

Even though the group maintained the annual target of the two data, Puma SE still fell by 3.7%.

In the first three natural months of 2016, Puma recorded a profit of 41 million 300 thousand euros, slightly less than the 41 million 900 thousand euro forecast, but 10.1% more than the same period last year.

Net profit rose by 4% to 25 million 800 thousand euros per year, with a market expectation of 27 million euros, and EPS from 1.66 euros to 1.73 euros.

Sales increased by 3.7% to 851 million 900 thousand euros compared to the same period last year, and the growth rate was 7.8% after excluding exchange rate effect.

The fixed exchange rate is the most prominent in the Asia Pacific region. China and India have led sales growth of 11.2%, and EMEA and 6.6% have increased by 5.4%.

Women's footwear has grown particularly strong because of the endorsement of Rihanna Rihanna. The group has pointed out that the category has been growing for seventh consecutive quarters. Puma SE CEO Puma Bj RN Gulden also revealed Rihanna Rihanna's Fenty series was not only pursued by sporting goods retailers, but also from high-end department stores and boutiques.

The gross profit rate was only flat at 46.8% of the same period last year, and the favorable effects of price increases and product supply improvements were offset by the impact of the strong dollar.

In fact, gross margins have been shrinking for the past three years, because Bj RN Gulden must continue to increase investment in marketing and sponsorship in order to revitalize the brand business.