Foreign Luxury Brands Have Not Escaped The Current Round Of Shop Closes.

In April this year, the company published the latest statistics on major retail enterprises (supermarkets and department stores) in 2015. Only 138 supermarkets and department stores were closed.

Department stores, supermarket stores, brand stores, the "Customs shop tide" which was launched in 2015 has spread in almost all the traditional commercial channels, so far there is no sign of decline.

"Deep bottom but far from bottom" is the industry's prediction of China's real business in 2016.

Among them, Wanda Department stores closed 48 stores, Martha department stores 5, Jinying commerce and trade outlets 5.

There are 4 stores, 3 stores in Baisheng department store, and new century department stores, Wangfujing, halls, Novo stores, etc. all stores closed in 2015.

In addition to department stores, the number of outlets in supermarkets is also very impressive.

Lianhua supermarket has 204 stores and 612 stores.

Carrefour has 17 stores and 18 stores.

There are 7 shops and 11 stores.

Metro has 4 stores and 2 stores.

Lotte Mart has 1 stores and 5 stores.

"Now

From passive to active, statistics of 43 large supermarkets and 31 department stores closed in 2015 show that the average store time of these shops is less than 5 years, only 4.89 years. "

Zhou Yong, director of the research center of Lian Shang network retail and Shanghai Business School, said.

In the past, convenience stores could not be closed for one year, and supermarkets could not do for five years. Some shops lost about 10000000 annually for many years. They hoped to make money after ten years, and they still did not make money in ten years.

Now, the performance is not good, just opened two or three years to close the shop is also very normal!

According to Xinmin Evening News, clothing enterprises can not ignore the situation.

As the brand with the highest market share in men's clothing, YOUNGOR has closed 35 stores this year.

In the first quarter of this year, nine Mu Wang closed 26 shops.

According to the earnings data, the total number of stores in 2015 was 153, down from 2945 in 2014.

There are 71 new retail outlets in 2016, closing 148 retail terminals.

According to the statistics, 24 luxury brands are excluded.

Without statistical data, the other 23 brands opened 74 stores in 2015, 58 stores and 16 stores.

Compared with 2014, the shop speed slowed down significantly (97 stores opened in 2014), falling by 27%; in 2015, it closed 107% faster than 2014 (2014 stores closed 28 in 2014).

According to the annual report of 2015 China luxury market released by Bain consulting, a global management consulting firm, LV closed 6 stores and opened 2 new stores in 2015.

Coincidentally, in addition to LV, the bain report shows that in 2015, GUCCI also closed 5 stores in China, 2 outlets in Burberry, and 4 outlets in Prada.

Close shop has become the dilemma that many bosses have to face every day, which means that the exit of sadness means the rescue of the broken arm, or the shift of the focus, or the mediation adjustment.

Women's shoes industry is also facing difficulties.

Daphne, once famous for its large scale, closed its stores since last year. Daphne's announcement shows that the number of closed group stores in the fourth quarter of last year exceeded the total in the first three quarters, reaching 405, and the group closed 827 stores throughout the year.

The unaudited announcement released by Daphne in April 14th showed that 139 Direct stores and 37 franchised stores were further reduced in the first quarter of this year.

Former public shoe king had to slash down to deal with declining revenues.

Even foreign luxury brands have failed to escape the current round.

On the 11 day of May, the first global retail brand e-commerce summit held in Shanghai, some experts pointed out that in 2015, 83% of luxury brands had various forms of customs clearance in China. This year, 95% of luxury brands will be "strategically" closed.