JEANSWEST Boss Yang Xun: Casual Wear In Winter

Talking about entrepreneurship: the trilogy of "planning, implementation, and review"

More than 40 years ago, he swam to Hongkong and forced to work as an ironing worker for his livelihood. "He has only one pair of trunks for his whole body". Now he has become the head of JEANSWEST and the tycoon of the clothing industry.

Through his own experience, Yang Xun describes how to make his casual wear brand bigger and stronger step by step.

Looking at the scene of a youth face, even Yang Xun also regrets "young really good."

"Youth represents all possibilities; youth can fall back; young have fearless power."

How can young people make use of their young capital to achieve career success and gain success in life? Yang Xun believes that three points of success depend on luck, three points on knowledge, and four points on their own efforts.

At the scene, he encouraged students to have unswerving belief and determination to face difficulties and setbacks bravely and achieve success.

In Yang Xun's opinion, down-to-earth is the most important quality in the process of entrepreneurship and employment.

He gave advice to university students: whether employment or entrepreneurship, we must do well the trilogy of "plan implementation review", only in this way can we succeed.

Talking about the "cold" of the industry brand: ignoring management

Not long ago, Metersbonwe was destroyed by a huge loss of more than 400 million yuan. The semi flagship store in Wuhan was leased, and the pformation was put to the cart before the horse.

In the case of casual clothing brands commonly encountered "cold winter", the industry how to get out of the "low valley" to achieve pformation has attracted much attention.

"The ups and downs of an industry are closely related to economic development. This is normal."

Yang Xun said that some clothing brands were going downhill mainly because they neglected internal management, encountered economic adjustment and lacked the ability to solve problems.

In recent years, in the face of the impact of the Internet, JEANSWEST has closed more than 30% of its stores.

Yang Xun did not shy away from these questions. "Whoever is able to close the door early is the cleverest. Closing stores is not terrible. The terrible thing is that the losses continue to operate."

He said frankly that JEANSWEST made adjustments three years ago, and there are no problems such as inventory and lending.

He said, "the economy will always go upward. As long as we are down-to-earth and do well in brand management, we will surely start faster."

Talking about charity: things that give back to society will go on.

Over the past 20 years, JEANSWEST has been involved in various charitable activities and has contributed more than 100 million yuan to charities, poverty-stricken schools and public funds.

Not long ago, Yang Xun was awarded the "2016 China Charity Model Award" and JEANSWEST joined the seventh charity list.

The road to charity will go on. When facing the questions, Yang Xun said that charity and public service are his way of life. To survive, enterprises must have economic benefits, but more attention should be paid to social benefits and how to give back to society. Enterprises must pay attention to dedication. He will continue to do charity work.