AQSIQ Announced That Nearly 30 Thousand Fast Fashion Brands Failed.

Fast fashion brand store

In July 27th, AQSIQ announced the import disqualification industry in June 2016. product Information. According to the list, fast fashion brands including H&M, UNIQLO, Pull&bear and so on accumulated more than 30 thousand items unqualified due to unqualified color fastness and so on. In addition, some brands of Dior, The Kooples and other major brands were returned due to the detection of decomposable carcinogenic aromatic amine dyes.

In the Changsha market, midsummer season ushered in the discount season of fast fashion brands. The industry believes that the target audience of fast fashion brands is more sensitive to price than quality.

Fast fashion enters the discount season

In July 28th, although summer was just beginning, the summer wear in shopping malls had already entered the season of goods discount. In the Yue Fang ID Mall 1 building, the reporters saw that all the fast fashion brands had begun to discount. Among them, on the basis of preferential price, GAP buys 5 pieces at a time, then hits 50 percent off, purchases 3 pieces to hit 30 percent off again, Mango 3, and H&M also sells the promotional posters of "big sale".

According to a clothing shopping guide, sales discounts are relatively large and sales are good. The industry believes that relative quality, fast fashion brand target customers are more sensitive to price, especially under the premise that no matter what grades of brands will appear unqualified, let consumers have a "fluke mentality".

　 Nearly 30 thousand pieces were destroyed or returned.

In July 27th, AQSIQ released its information on imported unqualified industrial products in June 2016 on its official website. The black list shows that more than 2.2 thousand UNIQLO men's Denim shirts made in Bangladesh and 3000 H&M knitted men's T-shirts made in Turkey are unqualified, 1430 Pull&bear men's Woven trousers from Kampuchea, and 1388 Levis men's T-shirts from Pakistan. The above unqualified products were destroyed or returned.

In addition to the fast fashion brands loved by young consumers, the reporter saw on the blacklist that The Kooples brand men's T-shirts and men's jeans were returned due to the detection of decomposable carcinogenic aromatic amine dyes and color fastness. The Dior Brooch imported from Shanghai foreign trade import and Export Co., Ltd. was destroyed due to excessive nickel emission. Pigeon mother baby products (Changzhou) Co., Ltd. imported from Taiwan PIGEON non-woven fabrics were returned due to inclusion of metal.

It is understood that decomposable aromatic amine dyes, commonly known as "banned azo dyes". This dye will cause a variety of diseases after long term contact with the human body.