Stars At The Foot Of The World "Sharp Goods" Back Shoes, To Create High-End Products Priced At 200 To 500 Yuan.

In the past, back shoes were worthy of the name.

In the past five years, it has achieved sales of about 180 million pairs.

From 2008 onwards, with the upsurge of World Expo and Olympic Games, Huili shoes became popular rapidly. More and more Hollywood stars began to wear Chinese sports shoes.

For a time, the back force shoes became a "meat and cake" abroad.

China's back shoes returned home from overseas fire, which delighted the shoe industry that was seeking pformation at that time.

"Our main goal at that time was to change the situation of single product.

For example, overseas celebrities are the most classical styles of WD-2. The track and field shoes were produced in the early 70s of last century, and WB-1 basketball shoes were also the classic old ones. They were very popular in 80 and 90s, and accounted for over 70% of the total sales in Huili.

In the past, a pair of shoes of the same style could be sold for ten years or even longer, but now is impossible.

Huili gradually tried to develop products with multiple series and varieties, and quickly enriched the product line.

At present, the force will launch different new models every year, developing a total of more than 200 series and more than 5000 styles.

In 2015, the sales volume of Huili products reached about 60 million pairs in the market.

"Product diversification, but brand value is not high, mostly from 50 to 100 yuan unit price."

Shanghai Hui Li Shoes Co., Ltd. party secretary Zhou Wei said frankly, we must be old.

Endows new connotation.

In the newly released brand plan, the design and development of Huili products will be extended to the middle and high end, and the product will be "refined".

The products based on red and white shoes have been upgraded. They have made breakthroughs in materials, technology and design. "Classics can not be lost, but there must be breakthroughs."

Next month, we will gradually launch new products in experience stores and online flagship stores. The unit price will be between 200 yuan and 500 yuan, and the quality of our products will not lose to ADI or Nike. "

Red and white coloring, simple and lightweight style, once at the foot of Hollywood stars became the world.

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The 89 year old national brand "Huili" shoes launched a brand upgrading strategy yesterday, not only introducing the classic high-end products, but also showing four smart wear concept shoes.

At the same time, the new marketing mode of "terminal direct supply platform + electronic commerce platform" will be launched to create the brand of new national products.