Fang Jianhua: Actually, I Also Have Some Ideas About Men'S Clothing.

Many people on the Internet commented that Chinese men were sloppy and unscruffy, and media launched a survey showing that 1/3 Chinese men don't know what dressing style is. Also have clothing Experts say, do Men's wear Business is difficult because men do not seem to buy a few clothes a year. Today, I would like to share with you a couple of changes in men's clothing and their thoughts on this category.

Ancient men wore clothes with strong social class marks.

Dragon robes are the most distinguished costumes. Dragon robes represent the imperial power.

When did our ancestors begin to dress? Primitive humans used animal skins and leaves to cover their bodies and wear animal fur to keep them warm. After that, tools such as bone cones and bone needles were invented, and people began to sew clothes.

Compared with modern people, ancient men and women wore similar designs: deep clothing. Its version is "under the coat" and the next is worn. skirt 。 The clothes are very loose and the sleeves are large, so the farmers and other workers are wearing short pants and legs wrapped around their legs. The biggest requirement is that they are fitted and convenient for work.

Deep clothing during the spring and Autumn period and the Warring States Period

China has experienced more than two thousand years of feudal monarchy. It has very obvious characteristics of male dominated society, with a strict hierarchy, distinguished and distinguished, and young and orderly. According to different social division of labor and occupation, clothes are also graded, including aristocrats, literati, warrior, farmers, Taoist, officers and soldiers.

"Step by step startling" stills: the clothes of Wang Ye, Beller and Bei Zi

The ruling class of the society, such as silk, silk, animal skin and animal hair, is the most important material for clothing, such as the Dragon Robe is the most costumes, and the Dragon Robe represents the imperial power. The colors of official clothes are different from those of different grades.

Ordinary people can only buy fabrics such as linen, cotton and so on. Ordinary people such as silk and mink can not wear them. Therefore, they can only wear "Bu Yi". In ancient times, in the folk, every household weaving and weaving their own clothes, and tailoring craft passed down from generation to generation.

There are still some ethnic minority areas that retain such a cultural tradition of hand weaving and clothing. We live in the left concept hall with a dress. It is a wedding dress made by a Miao mother from her daughter when she was 7 years old. Through a suit of clothes, she can feel the strong sense of "mother's hand line" and "daughter's body jacket".

The Chinese tunic suit is a revolutionary costume, and dacron is the 70s fashion.

In the Republic of China, fashionable men's main products are Zhongshan suit.

During the period of the Republic of China, when the feudal system was overthrown, China did not have the characteristics of its own dress culture. In the Western way of dressing up, some people who accepted western education began to wear suits. There are also some men who wear long gowns, mandarin jacket, and two kinds of clothing.

sun yat-sen

The three main groups of people in the society are literati, military personnel and common people. Hat, watch, belt, long scarf... It is a necessity for fashionable men to dress in the Republic of China, and the mainstream single item must be "Zhongshan suit". In 1919, Mr. Sun Zhongshan asked the Shanghai Liheng clothing store to change the British army uniform into casual clothes. On the basis of retaining military uniform style, the advantages of Chinese clothing and suits were absorbed.

Mr. Sun Zhongshan represents a fashionable "national man God" at that time. The Chinese tunic suit is also a revolutionary garment. The revolutionary leaders, cadres and ordinary people all wear Chinese tunic suits. The young students wear students' clothes to walk on the campus or the streets. After the founding of new China, this dressing style was also used by the leaders of the country.

Photo taken in 60s

In 60s, after three years of natural disasters, a large number of cotton production was cut down, and China was in the age of planned economy with a shortage of materials. People need cloth cloth to buy cloth and clothes, only wear and dirt resistance. At that time, many families wore clothes that were worn by their older brothers. In the new three years, the old three years were three years after sewing. The most famous material called "Dacron" has become the fashion of 70s. With this kind of durable and durable fabric, there are many patches on clothes.

"Dacron" is very thin and flexible. After washing, it is fast and has been worn for a long time. With some printing and jacquard "Dacron" is the fashion pursued by girls at that time. Flip over photos of grandparents or mom and dad at home, maybe you can find pictures of wedding dice or group photo taken in "Dacron".

80s and 90s explosions: bell bottoms, jeans

Bell bottoms and toads are a must for Chaozhou people.

After the reform and opening up, with the entry of cultural products such as music, TV dramas and films, Korean tide, European and American wind and hip hop wind have become the trend. Everyone dressed in clothes, Hong Kong and Taiwan stars as weathervane, Andy Lau, Jacky Cheung, Jay Chou... Everyone is imitating the wearing of celebrity celebrities.

Young men in flared trousers

Bell bottoms, toads and flower checker shirts are the essential items of the tide people. On the street, the most popular and most common is the bell bottoms on young people. It is said that Wong Ka Kui of the Beyond band is wearing a floral pants with speakers and trouser legs at the concert.

Through the days of their own cloth cutting, Chinese men's clothing style has brand demand. At that time, some leisure brands, such as Baleno, JEANSWEST... They set up shop in big and small cities, which was a big hit at that time. For the 80's, these are impressive memories. (unfortunately, many of these brands no longer exist today. )

The more expensive people are the coolest in suits and suits. They are also a symbol of status.

The Internet has changed the "routine" of Chinese men.

Return to ingenuity and return to man's pursuit of wearing instinct

In 2008, when I first created the first brand, the Internet was dominated by Hanfeng and Europe and the United States. Most of them were women's clothing business. The market structure of men's clothing was very small, and traditional brands accounted for more than half of the country.

With more and more original design of the Amoy brand, also began to have a variety of styles of men's wear brand (or Internet brand), such as the creation of fan Kecheng in 2007, and the creation of flower in 2010, and so on, men's clothing market is no longer the traditional brand of a single family, in addition to suits, but also has more personalized style and style of wear.

Undeniably, those Internet brands loyal to original design and striving for quality products have changed the way many people dress and dress, and even fashion consciousness has changed a lot.

Now, clothing has also appeared the concept of no age fashion, no gender fashion. Fashion from the early distinction between the ranks of social groups into today's embodiment of human personality and style. We are increasingly pursuing high quality products, returning to the ingenuity of manufacturing, and returning to the pursuit of wearing instincts - to be ourselves.

"Birds of a feather flock together"

Brand positioning is not the better the public.

I still adhere to the idea that brand positioning is not the better the public. The more people mean, the more competitors your market will kill. The more intense the competition, is your share bigger? Therefore, the narrower the brand positioning is, the higher the service market is, the easier it will be.

According to different life scenarios and needs, men's clothing has business, leisure sports, muscle type men, camouflage jeep and other subdivision style. There are also some social phenomena and cultures that may create a style of clothing, such as colloquial shirts.

What will Chinese men wear in the future?

The future can truly become a hundred years of Chinese brand, must have the foundation of Chinese culture.

As China's economic strength is stronger and stronger, people's demand for quality of life is getting higher and higher. This gives many traditional cultural elements the opportunity to be used in clothing. On the international fashion week, Chinese designers and Chinese cultural elements are also seen.

Lao Fang believes that the brand that can truly achieve 100 years in the future must have a cultural background. Such a brand can go for a long time before it can be respected by the Chinese and the world.

I met with Yamamoto Teruji when I was attending the annual meeting of China Fashion Forum in 2014. The reason why Yamamoto Teruji can become a respected idol of fashion practitioners is the spirit of his insistence on fashion design. The clothes he designs are also recognized by the international fashion industry. Yamamoto Teruji is regarded as a national treasure in Japan, and his design represents Japanese clothing culture.

Some people may still be puzzled. Why does the old side insist on making original design brand? The bigger and the whole style is not more market? Living on the left, inheriting the traditional handicraft culture as a brand proposition, combining dozens of handicraft masters in China, participating in product design research and development, and developing joint works. Another example is Yin man, the theme of each year's planning. The design team will visit cities with slow sense of life, such as Taiwan, Yunnan and other places. This year the team will also go to Europe to feel the local customs and local cultural characteristics.

The creation of a brand with cultural genes is my original intention and my original dream. I think that the Chinese brand can be respected, and its spirit must be indispensable. This spirit may be our core technology or our cultural element. The artist is also living in the left.

From ancient times to now, from the change of men's clothing, we can see that Chinese clothing is constantly changing and developing. Though absorbing and integrating elements of foreign nationalities, the Chinese nation has maintained its own clothing and cultural characteristics for thousands of years. Therefore, clothing is not all good for "ocean".

In the past decades, we have been taking the western dress culture as the "vane". In the future, we will really make the product well, and let the Chinese brand become the leading international fashion trend.