There Is A Big Chance For A Long Wave Card.

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Breathless

Quickly turned over, by virtue of being quickly brushed into "Adidas" originals Series in social media.

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According to the statistical data of kickposters, a famous brand selling website, Adidas originals ranked the top in the sports brand of Instagram last year, with the number of 80 million points. The second place is Vans, which has always had a high popularity among young people. The total number of 40 million winners has been harvested, while Nike, who does not speak of face value and technology, has reached third, with a total of 30 million praise.

In pursuit of individuality and self expression, tide cards have become the best outlet for young people to express themselves.

From the supreme that the queue will be beaten up to the Adidas NMD that can not be bought in line, the scene of the hot brand new product is also showing a new round of changes in clothing consumption outlook.

This is especially true in the Chinese market today.

A crazy card.

You may be accustomed to queuing up in London and New York to buy supreme new crowds. But for the Chinese market where the tide market is still growing, its frenzy of consumption seems to have been in line with the international market earlier.

Originally scheduled for March 17th.

Adidas NMD, which is on sale in Nanjing West Road shops, is cancelled due to too many queues.

Subsequently, shops in Sanlitun, Beijing also cancelled the sale plan.

And how enthusiastic is the new generation of Chinese consumer groups to tide cards? This is evident from the clothing consumption path of the four line city youth.

A netizen named "Chang Chang 45" said she bought Semir, JEANSWEST, Mogao from junior high school, and loved Nike, Dickies, 5cm and izzue from high school to love America, 361 and XTEP.

"After work, we slowly came into contact with the real tide cards: Nigo's Bape, MMJ, Neighborhood, EVISU, UNDERCOVER and Nakamura century VISVIM.

I remember the first time I started with Bape, MMJ's short tee, Neighborhood, Evisu jeans, and Undercover's opening shoes.

45, Chang Chang wrote.

Having the attitude to express, have the power to consume and have the pursuit of clothes, "Chang Chang 45" is a typical representative of the growing new generation of consumer class, and it is also the target customers that many clothing brands compete for.

They have no interest in the "Jack Jones" of the rotten street. Whether the brand is fashionable, small, and has a brand proposition is the hard index to enter their shopping list.

The demand and aspiration of these new generation of consumer groups in China is also the reason why the famous brand BOY LONDON chose to participate in the CHIC- trend brand exhibition held in Shanghai in March this year.

The wave of consumer awareness of Chinese consumers is becoming more and more international, making a large number of international tide cards full of expectations for the Chinese market.

It is clearly the best choice for China to expand its market in China through CHIC- trend brand exhibition, which is the most influential brand exhibition in Asia.

And before the BOY LONDON exhibition, the famous Chao brand MLB and numerous Korean and Japanese small wave brands on the platform of CHIC- trend brand exhibition found a feasible way to enter the Chinese market and dialogue with the new generation of fashionable consumer groups.

New Asian forces

The huge consumption potential of the Chao brand market has also made many local brands eager to move. But in the face of the market structure of the tide brand market, which is strongly controlled by the international brand, it is not easy for the local tide brand to open a path.

In addition to the celebrities of the celebrities, the development process is very slow in terms of resource docking, channel expansion and brand influence construction.

"Although the concept of Chao brand has been fry, apart from the star tide card, most of the local tide cards are limited to their respective small areas, and the market development and brand influence are obviously insufficient, and the brand itself is also not good at resisting risks."

CHIC- trend brand exhibition director said, although the concept of Chao brand is very hot, but from the actual development of the local tide brand, the brand turnover rate is still at a high level, and many tide cards haven't been long enough to fall down.

The lack of brand stability and growth continuity also allows the local community to maintain a wait-and-see attitude towards the local tide brands.

"The brand of our shop is mainly based on foreign brands, and they do well in brand stability operation and product style continuity.

The brand growth risk of local tide brand is too high, and many tide cards are easily affected by suppliers and capital problems, resulting in the difficulty of the brand running in accordance with the normal rhythm and eventually affecting terminal sales.

Said the manager of a tide shop.

Obviously, in order to achieve the healthy operation and steady development of Chao brand, apart from having channels for docking resources, brands need a comprehensive, three-dimensional and highly professional platform in the upstream supply chain, resource capital docking and brand promotion.

In this regard, as the largest and most influential Asian brand exhibition in Asia, the advantages of the CHIC- trend brand show are in full view.

The CHIC- trend brand exhibition director said that the exhibition could help tide brand to connect a large number of professional channel resources. As the exhibition and exhibition of China International Clothing Fair, CHIC- trend brand exhibition can help domestic and foreign small wave brands to link up the superior industrial chain resources and the well-known clothing group to help the Chinese market to achieve steady landing and rapid development.

While tide brand consumption has become the most in lifestyle of young people nowadays, facing the huge consumption volume of Chinese market, the potential of tide brand development is still gradually released, and more attention has been focused on this trend.

BOY LONDON is sure to win this opportunity, and the first thing it does is to book a spot of the 2016 (Autumn) fashion exhibition of China International Clothing and accessories fair.