"Climb To The Top To Discover" H5 Explode Fire: Seven Wolves Invite Network Red Belt, You Discover Bigger City.

20 nets red top climb, blasting friends circle

Just after the National Day holiday, when everyone was adjusting to the tight working rhythm of the festival, a group of net red played a new pattern in the city and focused on the public's attention.

In October 10th, Lena girl, Zhang Xiaonai naunai, 100 tore no 120 sister, Zhu Sijia zsj and other 20 cities from Beijing, Shanghai, Guangzhou, Xiamen and other cities, the 20 nets red, unanimously boarded the roof of their city, will be on the roof of the beautiful scenery of the city, together with their true experience of climbing and feeling, sharing micro-blog and WeChat friends circle, sparked netizens' close attention.

Inspired by the red net, many netizens have joined the ranks of the city's top, starting from the most familiar building every day, boarding the roof to take different urban scenery and sharing the social platform.

"Go to the top to find" H5 on the line, triggering occupy the building craze.

What are the reasons for the "red roof" at the same time? After understanding, we found that these nets were invited to take part in a marketing campaign launched by a seven wolf male outfit to find out the marketing activities, calling on everyone to play the outdoor way in the city in a completely new way.

On the day of October 10th, the interactive H5 created by the event was also launched on the same line. Through simple positioning, uploading photos and occupying buildings, the public can see more beautiful scenes of the city, but also occupy the city landmarks and play a "city grab" game.

{page_break}

In the interactive H5, the first person who successfully uploaded photos can become the landlord of the building. The more buildings occupied, the more chance they will get on the charts and snatch extra awards.

Not only can we appreciate the different scenery pictures in the city, but at the same time, the innovative play of the top floor has stimulated netizens' "possessive desire", so that the H5 has attracted the active participation and forwarding of the netizens.

Within a few days, netizens attacked thousands of buildings in major cities such as Beijing, Shanghai, Xiamen, Guangzhou and so on, enabling the H5 to be a real circle of friends. During the 4 days of the activity, H5 visited more than 40 thousand +, topping 10000 buildings.

Not only that, however, when he reached the top to find micro-blog's topic, he also landed on Sina micro-blog, reading more than 5 million.

{page_break}

It can be said that "climbing to find" H5 not only lets everyone experience the outdoor fun of city climbing in other ways, but also guides everyone to discover another aspect of the city, which is also the original intention of the seven wolves to launch this marketing campaign.

All the people participate in the summit to discover the other side of the city.

The busy pace of life makes the urban office workers limited to the life line of three points, and wants to go out for a walk.

Whether it is net red top event triggered the enthusiasm of users interaction, or

Interactive on-line detonated the participation of the whole people, and a series of hot phenomena were derived from people hoping to find new changes in work and life.

For this reason, we advocate the "seven wolves men's clothing" that the public finds the other side of the thing through the surface. We hope to find out the interactive topic of this topic by pushing the top of the story, leading people to climb to the top of the building, find a bigger city, broaden their horizons, and see the real model of every city's heartbeat.

Bring different brand appearance with new products

Despite this "

"Marketing activities bring good results, but in the era of this product is king, marketing is not a good product base but empty talk.

In the eyes of people, the seven wolves have always appeared in the appearance of business men's clothing, but the outdoor products supporting the marketing campaign make the brand image of the seven wolves new.

With the promotion activities, the "city discovery equipment" created by the seven wolves includes urban sports, down garments, and

And other categories, with a focus on functionality and fashion sense at the same time, bring a different brand experience to consumers with a new youthful appearance.

The seven wolves hope that through the promotion of new urban outdoor sports products, consumers will be able to experience the outdoor sports more comfortably in the city.

{page_break}

As a pioneer in the field of marketing, it has always been good at understanding social phenomena, and inject new attitude in marketing activities to play more different actions.

The move has also successfully focused on the concerns of all sectors of society.

The seven wolves catch the insight of "the radius of the city not only around a few miles," and boldly push out the #H5 to climb the roof with the way of outdoor mountaineering, encourage the public to enjoy the city's light outdoor and discover the beauty of the city in an innovative way.

Next time, the seven wolves will focus on what kind of innovative marketing we are bringing. It is worth waiting for us to wait and see.