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China'S Garment Export Enterprises Accelerate Reform And Seek Development

2018/3/28 18:32:00 124

BrandClothingForeign Trade

World clothing shoes and hats "in 2018, benefiting from the improvement of the industrial development environment at home and abroad, China's garment industry is adapting to the new normal of globalization, digitalization and integration, creating new competitive advantages. It will show greater vitality and promote a stable, benign and stable development trend of the industry."

Recently, at the 2018 China clothing Economic Forum held in Shanghai, the China Garment Association released the "2017-2018 China garment industry development report" on this year's industry development to give such a judgement.

Organized by the China clothing association and the Institute of industrial economics of the China clothing association, the latest data on the operation of the industry were interpreted. The industry participants were invited to comprehensively deconstruct the new direction of industrial development from the aspects of national policies, industrial growth momentum, business mode pformation, industrial and financial integration, and cultural creativity building, so as to provide suggestions for the pformation and upgrading of the industry.

Difficult to raise export prices

"In 2017, facing the new situation that the international demand is getting warmer and the domestic economy is stable and good, the innovation and development of China's garment industry has been developing steadily and steadily."

Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, pointed out that in 2017, the profit rate of garment industry increased considerably compared with the year before last.

The industry's foreign trade situation has also improved.

Affected by the global economic slowdown, international demand and market competition, China's clothing exports continued to grow negatively in the past two years.

Since 2017, the global economy has recovered moderately.

clothing

Industry export decline continued to narrow, the overall situation is stable and warmer.

In 2017, China completed the export of clothing and accessories 158 billion 808 million US dollars, down 0.4% compared with the same period last year, a drop of 8.95 percentage points narrower than in 2016.

Because the main global

Economics

The trend of recovery continues, especially in the three traditional export markets of China's clothing industry, which has been narrowed.

In 2017, China's clothing exports to the European Union, the United States, Japan and ASEAN totaled 94 billion 731 million US dollars, down 0.73% from the same period last year. The decline was narrowed by 9.94 percentage points compared with the previous year.

Influenced by the fluctuation of RMB to us dollar exchange rate and rising cost, coupled with intensified competition in Southeast Asia and other countries, China's garment export price rises hard, and the trend of volume rise and price fall is obvious.

According to customs data, the number of garment exports increased by 4.06% in 2017 compared with the same period last year, and the export average price dropped by 5.13% over the same period last year.

While the volume of clothing exports to the EU, the United States and Japan continued to grow, the export volume declined, but the decline narrowed.

At the same time, the industry and enterprises should seize the opportunity of construction along the belt and promote international cooperation.

In 2017, China exported $37 billion 786 million to the countries along the route, an increase of 0.89% over the same period last year, accounting for 23.79% of the total export volume of clothing in China.

The total value of clothing exports to Russia, Vietnam, Kazakhstan, Poland, Iraq and India amounted to 15 billion 331 million US dollars.

Under the guidance of one area initiative, clothing

enterprise

Actively carry out global layout and participate more closely in the global industrial chain. Some clothing brands expand marketing networks, logistics channels and R & D centers to the international market, effectively integrate the resources of two domestic and foreign markets, and promote international cooperation to further develop.

Relying on technology and culture

For the 2018 garment trade situation, the report points out that the global trade is obviously warming up for China.

Garment industry

Exports will provide a better external environment. It is expected that China's clothing exports will continue to stabilize and warm up in 2018. However, due to "reverse globalization" and trade protectionism, China's clothing exports will be squeezed by the developed countries' manufacturing industry and emerging economies. There are many uncertain factors, and the pressure on clothing exports will be greater.

At present, facing the multiple pressures such as the upgrading of consumption, the increase of comprehensive cost and the increasingly fierce market competition, our garment enterprises are grasping the opportunity of pformation of new technology, new mode and new format, cultivating new kinetic energy of industrial development, and constantly promoting the development of high-end, branding, informatization and intellectualization of the industry.

For example, in 2017, when the investment in infrastructure industry slowed down sharply, the investment in technological pformation continued to increase. Enterprises had digitalized, networked and upgraded the production system, supply chain management system and warehousing logistics distribution system, making full use of big data to analyze consumer behavior such as consumption behavior, preferences and age stages, so as to realize personalized research and development and flexible manufacturing.

The report shows that 2018 will be a year of accelerated development of Intelligent Manufacturing in garment industry.

At present, some enterprises have completed the digitalization of traditional production lines, entered the stage of digitalization, networking and upgrading, and achieved "digitalization", "Agility" and "flexibility" in the production process.

At the same time, the cultural value effect of the industry will be further highlighted.

In 2018, industry enterprises will increase the research of contemporary cultural dress system, inject Chinese cultural connotation into brand, and further clarify the development path of "product brand culture".

With the strengthening of international cultural exchanges between industries, China's clothing industry will carry out industrial cultural innovation in multiculturalism, enhance the cultural identity of Chinese apparel industry in the world, and enhance the international image of industries and enterprises.

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