Only A Secret Department You Can'T Imagine, What Can You Do If You Want Something?
In Hermes's words, as long as there is a little patience, its craftsmen can create anything.
As an established brand over 180 years ago
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In fact, there is another little-known department in Hermes, Le Sur-Mesure.
According to TheFashionLaw, the Department has rarely been exposed to the outside world. This secret department provides customized services for the rich group at the top of Pyramid. Customized projects are not limited to fashion and bags. From "custom boxing gloves" to "customized seats for private aircraft" and then to "customized sailing boats", we can only say that no Hermes can do that.
The slogan of the Department is "to make the most wealthy customers in the world come true," which reminds people of the dream of customization in the movie "private custom".
In Hermes's point of view, as long as there is a little patience, its craftsmen can create anything, big enough to reach a hot air balloon, and little to a key rack.
Le Sur-Mesure was first published in the 2016 issue of architectural digest. It is mentioned that Hermes has been running a laboratory custom department for a long time, but it is hard to see it anywhere else except for a button that is hard to detect at the bottom of the official website of Hermes.
On Hermes's official website, they introduced their services like this: "in order to realize your dream, please share with us details. Hermes will provide you with professional designers, artisans and engineers."
Le Sur-Mesure customized cabin
Le Sur-Mesure customized private aircraft seats
This is not a new project. In fact, since 1837, the company has been providing customized products to the most core VIP customers. However, in nineteenth Century, the products of Hermes are all saddle, saddle, luggage and so on. To date, the concept of customization has been iterated, and the products that are served have naturally been widened.
"Our products will never be" Le Sur-Mesure. "
Christophe Beltrando, the general manager of the Department, said in an interview with Surface that even if you pass the Le Sur-Mesure thing, you will not find it from Hermes.
However, what Beltrando did not disclose is the prohibitive price of these products and the proportion of the Department's business from new and old customers. "After all, this does not conform to the customizing spirit of Le Sur-Mesure."
Hermes's first quarter results in 2018 showed that group sales grew 11% to 1 billion 394 million euros, up 3% from the real exchange rate, which is better than analysts' expectations.
Sales in Asia (excluding Japan) increased by 16% to 539 million euros compared with the same period in mainland China.
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