Net Red Zhang Dayi'S Magic Power: Disney Series Sells 220 Thousand Pieces A Day.

With the popularization of IP, a number of popular cooperation funds have sprung up in recent years.

From the current piggy piggy to the luxury and the top tide brands, LV and Supreme series, to Kaws x Dior, have brought a continuous surprise to the brand followers in the form of pboundary.

In the past two years, the most popular red man is no exception. There is no lack of cooperation with famous brands or big IP.

Zhang Da Yi has been on the road of joint name with big names since 2016.

And other international famous brands have carried out deep cooperation in different fields, while expanding sales volume and expanding their brand influence.

The recent announcement by Zhang Da Yi

Cooperation has attracted widespread attention. Fans have sent messages to support them.

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Apart from the form of cooperation that is full of inspiration and imagination, Zhang Dayi also has unique design and material aspects.

In the joint clothes, Mickey's shape has been given special meaning.

One of them has nine colors, which is a special custom made by Zhang Dayi for Mickey 90th anniversary.

It is understood that Disney is Zhang Dayi's first official IP cooperation, and for Disney, this is also the first example of China net red cooperation.

The debut of IP coincides with Taobao's new force week. It is also a celebration time for Zhang Dayi to open 4th anniversary of shops. On the same day, the sales volume of the shop reached 60 million, and the 14 products of the Disney series accumulated more than 220 thousand sales on that day.

The origin of Disney should be from the time of Zhang Da Yi. She was a fan of Disney from childhood. In recent years, he has repeatedly expressed Disney on the Internet.

In 2015, she had a "first time" story with Disney. When Disney shop's flagship store opened in China, Zhang Dayi was the first model to be allowed to enter Disney shop for filming. Disney still holds the poster map of the year.

In the poster of the year, Zhang Dayi was dressed in a beautiful dress with different brands as a model of Ruili, and took pictures in the background wall of Disney store. It was very sweet. Three years later, Zhang Dayi and Disney met again as partners in the posters of Disney.

Zhang Dayi was invited to the day before the new day.

And star Mitch and the same platform interpretation.

Unlike previous invitations to participate in activities, Zhang Dayi and Disney jointly planned brand welfare activities, together with Disney store to invite fans to participate in the activities of the mechanism: a total of five "E Cup" (Zhang Dayi fans name) to participate in the activities.

From a personal point of view, Zhang Dayi has long been a senior iron powder of Disney. As early as 14 years, she has expressed his expectation of Disney's favor and cooperation on micro-blog.

Spirit, this is the concept that she injected into the brand this year.

The same is aimed at encouraging fans to be "brave in themselves and dare to try".

Therefore, this cooperation has been given new significance.

On the product design, Zhang Dayi specially invited professional designers to make original designs for the cooperation, and together with the design team, they customize the style and style of the costumes.

Zhang Dayi specially selected Mitch's "retro series" and "movie series". In each series, he carefully selected Mitch's different emotional details in different scenes and integrated into the idea she hoped to convey.

Zhang Dayi expressed the hope that she could express her understanding of the "Mickey spirit" from a personal perspective and create the Mickey series belonging to my "happy Wardrobe".

For Mickey's cooperation, every color has its meaning. It is from her story, and it is also the sentiment of her life.

For this cooperation to Zhang Dayi and the team's greatest significance, nothing more than "how to continuously output attractive content" topics of cognition.

As early as June this year, Zhang Dayi had already launched his team's daily video content that did not take ordinary roads, and was regularly released on its social media platform.

On the one hand, this series shares Zhang's personal work and daily novelty, showing the real and interesting side. On the other hand, it shows the research and development work behind his brand.

In the publicity, Zhang Dayi has launched a cooperative documentary and product video, and has repeatedly opened live broadcast products.

In addition, the filming of Disney's joint name, in addition to the same shooting scenes with the same location as Zhang Dayi's previous filming, this time also joined the studio, and invited two foreign models and Zhang Da to jointly deduce the different styles of Disney's joint name, so as to constantly inject fresh feelings into it.

In this cooperation, Zhang Dayi rarely told micro-blog on the difficulties encountered when working with Disney.

It is reported that Disney's IP cooperation is the highest threshold in all IP cooperation: in addition to high start-up costs, there are high requirements for brands and factories.

At the same time, the process is also more complex.

One of the requirements is that all cooperative suppliers must undergo strict inspection mechanism to get the qualification of Disney's products for production. This is also a great challenge to the supply chain.

And behind this, it is inseparable from the inspiration and contribution of chief designer Zhang Dayi.

Embodiment.

Also revealed that there will be more heavy brand cooperation this year, bringing new surprises to her fans and the net red economy.

All of the above pictures are from the Internet.