2018 Paris Exhibition, Taking The Essence Of Europe And Taking The Road Of Independent Brand In China

As we all know, Tujia brocade is relatively handy because of its fine process requirements and manual weaving. Therefore, Tujia brocade takes the high-end market as the target of brand.

The European market just satisfied this positioning.

"We will expand the Paris exhibition with the help of CCPIT.

The original intention is to make the "good younger sister" Tujia brocade able to go to the world, be able to connect with some high-end brands in the European market, and improve their recognition and influence through Tujia brand and creative design, so as to better open up overseas markets.

This exhibition is still ideal.

In the early morning, the visitors came in endless stream. Everyone was very interested in the traditional craft, especially the loom that we brought on the spot.

The United States, Australia, Switzerland, several waves of guests to the booth, some buyers, and some designers, we are very interested in our products, very much agree with the craft of products, but also put forward the intention of follow-up proofing cooperation.

There are also many of the customers we met last year. They came to the scene again this year, and the guests are very interested in our new products.

It can be seen that

The quality of traditional handicraft products is relatively high, and there is also demand space for such products.

At present, we must stick to the exhibition, let everyone know Tujia brocade, and form a memory point; secondly, how to better integrate Tujia brocade elements and design, so as to not only inherit the Oriental beauty, but also be easily accepted by the European market.

Zhangjiajie good youngest sister Tujia brocade Development Co., Ltd.

From the design point of view, our design team has a Chinese technician who knows the essence of Hong Band Tailors. He also has Yu Yingguo, a famous designer who is famous in Canada, and a Italy tutor who has been heavily employed and recognized by the industry as one of the ten masters of the world.

In the design of Nei Kai, it can be said that there is basically no short board.

So the difficulty of promoting the independent brand is that the awareness of the brand is relatively low.

At present, there are two independent brands in Nei Kai banner: one is the Canadian brand Cardinal of Canada which was acquired earlier; the other is Nikky, the former facing the middle and high-end market, and the latter is a pure high-end series.

After years of development and cultivation, Nei Kai has gained a firm foothold in the United States, and has a stable market share. With its excellent quality and cost performance, Nikky hand-made suits have successfully entered the high-end market of seven major department stores in the United States, but still need to be constantly promoted to deepen the brand concept and image.

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Because of its well-known brand name, its brand recognition is very high and its market performance is sometimes better.

The products of Nei Kai are improved and strictly controlled, so the quality of products is guaranteed. However, due to the lack of brand awareness, the situation of price reduction is also there.

To enhance brand awareness, we need to work together and work together.

Although Nei Kai is stable in the North American market, its share is declining.

We are aware of this and know the importance of developing new markets.

Therefore, we hope that through the exhibition platform, we can penetrate into the European market and understand the needs of customers continuously, understand the operation of European brands and the trend of European market more intuitively and comprehensively. At the same time, we should consider establishing cooperation with European importers or wholesalers and making use of existing resources to make channels. If the time is ripe, we also plan to form strategic alliances with local retailers and chain traders to enter the retail chain and further open up the industrial chain.

Ningbo NK Kai Garments Co., Ltd.

Every step of the development of the enterprise embodies the beginning of children's clothing.

Since 90s, Banna clothing has been involved in the foreign trade processing of children's wear. After 20 years of development, the brand of the company's services has come from France.

Italy Primigi, Japan, Motherways, Canada Hetley, Australia Petit, Belgium Noukie 's, Singapore Seed and other world-renowned children's wear brands.

Children's wear standards are high, and all procedures are not allowed to be careless.

Children's clothing is not a fast food product, it is a quality life conveyed from childhood.

Therefore, from the strict control of production to the selection and application of one thread and one yarn, Bai Na can be very attentive. This effort also embodies the heart of children's clothing. Every piece of clothing conveys a love for children.

It is for this reason that we are not anxious to develop eager to seek customers. We hope to step out of our own business step by step, further improve product quality and service, and pay more attention to product quality and production links.

Only in this way can we maintain our position and remain competitive in the face of low price competition in Southeast Asia.

Doing foreign trade is reciprocal. We want our customers to respect good prices while respecting good quality.

But at the same time, we also take into account the ever-changing environment of the foreign trade.

So in doing foreign trade at the same time, in 2011, Ben began to create independent domestic sales of children's wear brand.

At present, the development of independent brands is good. We also hope that through the promotion of independent brands, we can make Banna grow from an export oriented enterprise to an importing enterprise and pform the role of exhibitors into buyers.

Therefore, another purpose of our exhibition is to find interested European designers and brand promotion teams at the exhibition.

Ningbo Banna Garments Co., Ltd.

Beginning this year

Raw materials prices continue to rise, resulting in one-time orders for European customers are now cautious orders, orders are also completed, like 7-8 months just finished some customers, in September has begun to catch up.

At the exhibition site, a number of European customers came to the scene to discuss details.

Yesterday, from ten in the morning to busy in the afternoon, the customers who came to consult and negotiate have been continuously.

Over the past two years, the purchase of cashmere products has changed considerably from the perspective of our company.

Before the color to the style is the guest designation, we are relatively passive.

Now the company's sales strategy has been adjusted accordingly, putting a lot of manpower and energy into developing fashion trends, color trends and increasing investment in design. At the end of the year, the color cards will be ready for customers to choose from next year. At the same time, the design team will launch more than 1000 styles in the year.

At present, these can meet customers' demand for color and style. Most customers will choose the existing styles or make some modifications on the existing styles.

Inner Mongolia Sheng cashmere cashmere Technology Co., Ltd.