Catch Up With The Future And Talk About Fashion! 2020/21 Autumn Winter China Textile Fashion Trend Proposal Will Be Professional Attack
If we talk about fashion in the future, who can grasp the leading topic? The trend of big coffee must first try to figure out the trend of the fashion. What should we do in the fashion circle to grasp the initiative of future development? 2020/21 autumn winter China textile fabric fashion trend proposal meeting Professional attack, crowd raising fashion wisdom, the creation of popular trends, the gathering of elite power professional look forward to fashion trends, help industry innovation and development. With the future talk about fashion, the textile industry can have more strong points.
In July 6th, on the 6 floor of the public service platform of the big wave fashion town in Shenzhen, the proposal for the trend of China's textile and fashion trends in 2020/21 autumn and winter will be successfully held as the Chinese Textile Industry Federation and Longhua district people in Shenzhen. government 主办,中国纺织信息中心、中国服装协会、国家纺织产品开发中心、深圳市龙华区大浪时尚小镇建设管理中心承办的2019中国纺织创新年会·设计峰会系列活动内容之一,惟中国纺织面料流行趋势研究与发布联盟(简称,趋势联盟)企业专享,邀约服装设计、市场营销、纺织生产、行业研究和新闻传播等维度的精英力量充分参与,分“弄潮儿”、“潮有FUN” 、“潮发声”三大版块进行集中分享、充分讨论和有效汇总提炼,让纺织服装产业链的纺织生产和服装设计环节充分互动,有中国纺织面料流行趋势研究体系指导以确保专业高度,在以人为本的对话与交流中推动时尚思考向可落地的战略方案转化,每一位与会者都参与并推动对未来时尚的前瞻,最终从色彩、风格和功能等多个方面有效理顺2020/21秋冬中国纺织面料流行趋势,给未来发展以清晰指引!
The proposal will be multi-party. follow With support, the leaders of the China Textile Information Center / national textile product development center and the relevant leaders of Dalang fashion town in Longhua District of Shenzhen City, as well as the famous clothing brand representatives, well-known fashion designers, trend alliance enterprise proposal representatives, news media reporters and so on, attended the proposal meeting. The elite gathered together to focus on fashion. Many eyes look forward to it! Around this exclusive activity, we are now catching up with it. One or two We are dedicated to readers:
Notes on fashion trends
Trend Forecast: key points of China's textile and fashion trends in autumn and winter 2020/21
Jiang Rui, a senior trend researcher of China Textile Information Center, Department of fashion trends: a deep interpretation of 2020/21 textile trends in autumn and winter
Jiang Rui, a senior trend researcher at the China Textile Information Center trend trend, focused on the theme of the professional research results of China's textile fashion trends at the proposal meeting, and deeply interpreted the fashion trends of 2020/21 autumn and winter textile fabrics in China from aspects of lifestyle, color and clothing style.
The core concept of the latest season's trend is "adaptability". It comes from the high uncertainty of the current social, economic and cultural life. With the concept of adaptability as the leading factor, China's textile fabrics present 3 main trends: humanization, melting, and changing. In each theme, Jiang Rui has analyzed the core clues of the future trend of fashion in terms of social cultural situation, economic situation and market business situation. It points out the key points of consumption structure change closely related to textile and clothing in the new national conditions of consumption upgrading. Combined with the representative brands in the world's major fashion circles, it points to the different styles of people in the consumption structure, points out a clear analysis of the fashion styles and color trends, systematically straightens out the colors, patterns and styles of the three trend themes, and effectively extends the key points of the corresponding textile fabrics, so that the rich content of each topic is both professional and clear enough to facilitate the landing to the industry.
Fashion men / women's clothing trend proposal
Partner & Creative Director/Style-Vision design consultancy Agnes Kubiak:AI data analysis trend
Partner & Creative Director/Style-Vision design consultancy Agnes Kubiak shared the trend of AI data analysis.
The trend based on data analysis provides more precise data guidance for the research and development of textile products. Partner & Creative Director/Style-Vision design consulting company mainly provides AI services for textile and garment enterprises. Through the collection and analysis of big data of AI tools, it provides more accurate information for enterprises and is used in the new season's fabric research and development. At the meeting, the company Agnes Kubiak shared the trend of 2020/21 autumn and winter based on data base from color, fabric, jacquard pattern, core product and style.
Koradior (Ke Eli Till) design director Hu Qi: sports fashion will "ignite" fashion trend of women's fabrics.
Koradior (Ke Eli Till), director of design, Hu Qi, combined with the trend and fabric application of his own brand and international famous brands, has carried out in-depth analysis and experience exchange from the most popular lifestyle, colors and fabrics.
He said that more and more women are now paying attention to the matching of fashion items, and sports is becoming a new trend. Healthy lifestyles are quietly changing the fashion trends and fashion elements of women's clothing. For example, mesh fabric, translucent fabric, functional fabrics with regenerative properties, sports coated fabrics, paper felt fabrics, matte matte fabrics, lightweight touch fabrics, super soft soft fabrics and printed fabrics will become a major trend in the trend of 2020/21 autumn winter women's fashion fabrics.
Senior menswear designer Zhu Wen: sharing the international fashion elements of men's wear, the industry benefited a lot.
Zhu Wen, a senior menswear designer, shared the fashion elements of fashion men's clothing for you.
At the last fashion trends conference, Zhu Wen's popularity in men's fashion is still unheard of. At the proposal meeting, he made careful preparations in advance, and targeted to share the fashionable elements of men's fashion in international brands, including product details, colors, fabrics and so on. one by one For everyone to interpret. Zhu Wen's shared thinking is broadened and his views are unique. He pays attention to details and brings deep thinking to the product development of the professionals.
Wang Xu, creative director of Wah Jia textile products development (Shanghai) Co., Ltd.: how to design business men's clothing in the future?
Wang Xu, creative director of Hua Jia textile products development (Shanghai) Co., Ltd., shared the trend of 20/21A&W business men's wear.
He believes that the practical wearing function and sense of technology have been the trend of men's wear in the last two seasons. The future commuter dress is becoming more and more mature, regardless of style or material. In addition, consumers are more inclined to dress convenience. More and more consumers like to respond to different needs with the same invariance without losing their taste. At present, the flexible working system and the increasing number of freelancers also lead to the blurring of the boundary between work scene and home environment. Home work has become a new living condition, which has created new demands for the adaptability of clothing. He thinks that balancing the needs and feelings of life and work is the key to dressing. At the meeting, Wang Xu did not share the western-style clothes, trousers profile and main fabrics.
Lu Feng weaving and dyeing Co., Ltd. (National Center for research and development of fashion and dyeing and printing fabrics): Sang Li: found the trend of 2020/21 dyeing and dyeing fabrics in autumn and winter.
As a trend alliance company with the qualification of the National Center for research and development of non iron printing and dyeing fabrics, Lufeng weaving and dyeing Co., Ltd., sponsored by Sany, the representative of its enterprise proposal, made a series of foresight on the fashion trend of "2020/21 autumn and winter dyeing and dyeing shirt fabrics".
The trend proposal of Lufeng will mainly focus on the shirt fabric, which fully integrates the research content of China's textile fabric fashion trend, and is divided into three main trend directions of humanization, melting freedom, and generation of interest. "Product development is the discovery of demand and impact on demand." Sang Li pointed out that as enterprises found the trend of fashion trend, the development of shirting fabrics included elements that highlight the trend of fashion, such as elasticity. "Theme" and "melting free" theme of the product line has made a relatively rich proposal, focusing on fine, natural, environmental sustainability and urban outdoor sense, emphasizing the elastic and comfortable lifestyle. From the color, function, style and other dimensions, the subdivision development of the same theme is clearly defined. Each theme matches the market demand from a variety of products, such as color, pattern, function and other innovative products, such as texture ingenuity series and ecological nylon concept series. For the theme of the theme of the sense of change, Lufeng's content is very directional. Under the background of paying attention to the ecological and leisure style of fashion, combined with the concept of ecological cotton, we can develop a mix of environmental protection products. Lu Feng, as an enterprise focusing on the development of positive white and non iron shirting fabrics, has fully analyzed the theme of the popular trend and "humanized nature". In this way, in the trend of 2020/21 and autumn winter's ironing and dyeing shirt fabrics, Lufeng combines the sense of subversion with the sense of subversion, showing the distinctive proposals.
Lu Tai textile Limited by Share Ltd (National yarn dyed fabric fashion trend research center) Sun Yanliu: development trend of shirt fabric sharing
Lu Tai textile Limited by Share Ltd (national fashion label Research Center) Sun Yanliu shared the fabric trend proposal at the meeting. She analyzed the style and characteristics of a series of fabrics from four themes: new formal dress, sexual improvement, original ecology, and village tourism.
Sun Yanliu said that breaking the conservative form of formal dress and provoking serious office culture have become the "new formal" young people's choice of balancing work and life. At present, what the public is pursuing is the trend of "going straight", which gradually reduces the sense of constraint and oppression in the working environment, so as to integrate more new elements to make the image of the dress more diversified. She pointed out that this season's fabric development trend continued to use the design point of gold and silver silk fabrics, which greatly enhanced the luster and fashion of fabrics, which was more consistent with the theme of "new formal dress".
She also said that with the growing number of freelancers, the boundaries between workplace and family life are becoming increasingly blurred. Interior design has gradually affected fashion design, and the demand for clothing is more simple and exquisite, and it also meets the needs of freelance consumers who value comfort. "Home work clothes" has gradually become a new fashion category. In addition, under the prevailing trend of environmental protection, the natural cellulose fibers and blended fabrics with natural flavor are coming into being, providing new inspiration for the fabric design in autumn and winter. Men's clothing tends to be more beautiful and fashionable in the autumn and winter of 20, and the elements of jacquard muscle, retro geometry and home style are becoming popular.
Shandong Ruyi woolen clothing group Limited by Share Ltd (National Fashion Research Center for men's fine woollen fabrics) Gao Huajuan: simple and exquisite, showing healthy vitality.
As the representative of the National Fashion Center for men's fine woollen fabrics, Gao Huajuan, Limited by Share Ltd of Shandong Ruyi Wool Textile Group Co., Ltd., combined with the development and trend of Ruyi men's fine woollen fabrics, has made the exchanges and sharing from the three dimensions of humanity, nature, melting and freedom.
She said that the fashion attitude of 2021 Ruyi men's worsted fabric is simple and exquisite, and explores the future with healthy vigor. The theme of humanized nature is mainly the warm color of the earth. It pays tribute to the mysterious beauty of the original ecology. The gray and olive colors continue to continue as the classic outdoor colors, and add new vitality to the ornament with gentle pink. The main styles of weaving are stereoscopic shades, double faces, and multiple combinations. In melting the theme of freedom, its color continues to maintain the traditional business matching color, with black, gray and blue as the keynote, and khaki and camel colors are added into the business classic. The theme of the theme is the strong sense of freedom, bold and colorful, and the fabric style pays more attention to the decoration and youth rebellion.
Jiangsu Dan Mao textile Limited by Share Ltd (National Fashion Center for women's fine woollen fabrics): Jie Jie: fashion trend analysis of worsted fabrics
Leng Jie of Jiangsu Dan Mao textile Limited by Share Ltd (national fashion trend research center of women's fine woollen fabrics) made a proposal on the fashion trend of 20/21 autumn and winter worsted fabrics.
Leng Jie from the trend of the main concept of "adaptation" of "melting freedom", "humanization of nature", "optimization of interest" in three directions. She said that classic is eternal. The classics will be improved and innovating, such as using pure natural fibers, and new technologies such as short swill treatment and mercerizing treatment in the classic flower pattern, so as to achieve cross-border integration and meet the new demand of high-end consumer market such as high-end women's wear, commuter coat, business dress and so on.
She also pointed out that fashion binding function is a new concept. Functionality is not only a patent for outdoor and sports activities, but also reflected in the application of environmentally friendly and sustainable raw materials such as volcanic fiber and wool blended, regenerated polyester, and 37.5 constant temperature. In terms of color, mashup continues to upgrade to a more practical fashion style. The black and white are the basic colors, which can explain the more youths of street sense.
Jinding award designer, Yonghui clothing culture (Shenzhen) Co., Ltd. CEO Liu Yong: focus on street culture and grasp the new trend accurately.
CEO Liu Yong, the Golden Summit designer and Yonghui dress culture (Shenzhen) Co., Ltd. made a concluding speech on the fashion men / women's dress proposal, and commented on the trend proposals of Lu Feng, Lu Tai, Ruyi and Dan Mao. He said that the proposal was a good learning process, not only opened the design thinking, but also learned the latest material function. We have a more systematic understanding and deeper thinking on the trend and development direction of the future fashion men / women's wear.
He said, as a brand designer, especially for many brands of service, select the fabric first. follow The color is followed by the function of the fabric, followed by the touch of the mold. But the key is price. Because in the operation of a commercial brand, the price is the most important. No matter how popular the fabric is or how popular it is, its price range does not match the brand positioning price. In addition, fabric texture and pattern design will also be considered.
In addition to his proposal, he made a live statement on colors and fabric applications. For example, the military green is becoming more and more popular among designers, not only in the major fashion stage, but also in tide cards and business casual. In addition, "China Red" and blue, orange is also a good choice, will be a popular direction in the future. He revealed that he is about to launch in New York fashion, will add sports to fashion, Yoga Culture coupled with tidal clothing, and orange red. On this proposal, the new volcanic materials with high calorific potential have great market potential, and the casual clothing is very good; Lufeng's white fabric is the favorite of casual shirts and tide cards; the ruby natural wrinkle fabric is very creative.
In spite of the fact that the enterprise trend proposal strikes the fashion pain point and grasps the trend accurately, he still suggests that when selecting the material, the enterprise should not only focus on fashion publishing or brand show, because it is just a concept, and even a lot of products with brand culture. If we want to truly land, we can accurately grasp the trend of the earth's atmosphere, and we need to increase the number of street information. If we collect and sort out the street wear, we will get more and more accurate information from colors, flowers and fabrics.
Sports leisure trend proposal
Xu Weidong, the founder of the brand, the wave of sports and leisure.
Xu Weidong, founder of polar packaging, shared the trend of China's textile sports and leisure fabrics. He said that the fashion wave of sports and leisure fabrics is coming, and the market potential is huge. At present, the most important feature of sports and leisure fabrics is simplicity, clear and simple texture. With the change of people's attitude towards life, they began to advocate the ultimate and simple pursuit of simple life. Natural fabrics, such as natural, environmental friendly breathable, sweat inducing and antibacterial cotton and linen fabrics, are also popular.
With the younger and more fashionable consumption, fashion has begun to enter the era of electric competition and diversified sports and leisure, such as digital graffiti, needles and shuttles, and the combination of new generation street and sports. In addition, sports and leisure series also have the styles of reshaping classics, digital meditation, sculptors and cross-border exploration. For example, the digital meditation series, with the arrival of artificial intelligence, endows the sportswear with new technological charm; the sculptor series is full of yearning for art through partial sculpture, and cross-border exploration is a new life attitude and aesthetic approach.
Dezhou Huayuan Ecological Technology Co., Ltd. (National functional color spinning fashion trend research center) Zhang Shuyun:: 20/21AW functional color spinning popular follow Environmental friendly, comfortable and colorful.
Zhang Shuyun, Dezhou Huayuan eco technology Co., Ltd., a National Center for research on functional color spinning, shared the trend of 20/21AW functional coloured spinning.
Dezhou Huayuan is a maker of differentiated yarn precision service providers. Zhang Shuyun is divided into focus on environmental protection - building green manufacturing system. follow Comfort - the application of modal, and the colorful fancy -- the three parts of intelligent digital spinning are shared by all of you. She believes that environmental protection is an eternal topic. follow Green environmental protection, multi-dimensional development of recycled fiber, construction of green products supply chain. When it comes to comfort, she uses the two extreme "fashion best" and "experience extreme" to share her application in underwear, home and sportswear. In addition, she believes that intelligent lifestyle brings more choices to consumers. Intelligent digital spinning creates a clear space for consumers to use in bed, underwear, sports, sweaters, socks and so on.
Jiangyin Hengliang Textile Co., Ltd. (national knitting jeans fashion trend research center) Zhang Jie: according to the theme of "adaptability", develop knitted denim fabric.
Zhang Jie, the national fashion research center of knitting jeans, Jiangyin Hengliang Textile Co., Ltd., shared the fashion trend of 20/21AW knitted denim fabrics.
After studying the theme of "adaptability", Zhang Jie combined with the market demand, targeted at the development of a variety of products, including environmentally friendly pad dyeing process of color knitted, zero sewage discharge, can save more than 95% of energy consumption; using environmentally friendly recycled polyester silk to develop reactive floated bottom printing products, she revealed that in the future, the company will increase the procurement of environmentally friendly recycled polyester yarn, contribute to environmental protection.
Suzhou olive branch Textile Co., Ltd. (national fashion research center of knitted cold proof clothing) Xu Wenchao: follow "Adaptation" innovation of New Youth
As the representative of the national fashion research center of knitted cold resistant clothing, Xu Wen Chao, Suzhou olive branch Textile Co., Ltd., aiming at the change of the current consumption audience, he proposed that fabric development should be "adaptive" and adjust in a more sustainable way to adapt to the uncertainty. He pointed out that with the upgrading of consumption from "upgrading" to "grading", new consumption is more rational and more directional.
The theme of humanized nature: the natural palette has updated the primitive simplicity of the season. The organic sense of light brown and mahogany color form the basic tone and develop towards a more refined texture. In terms of fabric, the appearance of functional fabrics is diversified, and natural materials and high quality materials are evenly distributed. For new consumer groups, follow The youth movement, a new camouflage of young vigor, adopts 20D camouflage printing double-sided cloth. The new urban style series adopts fabrics of natural texture, and warm plush is suitable for women's clothing and embodies natural fashion.
The theme of melting Freedom: its color is mainly neutral color, and the clean Rhizoma Bletillae metallic color tone runs through it, bringing more possibilities to the new classic series. The fabric is mainly cashmere and wool. Among them, the grid is once again a new classic, and the cotton herringbone cloth has become the latest trend.
The theme of generation and interest is that its color is filled with the fresh pink wax tone with strong high saturation and bright colors. The retro atmosphere is called out, and the black and white as the foundation color, it interprets the youth style with more street sense. Fabric mashup continues to upgrade to more practical youth style development. Most of them are geometric stamp printing, colorful retro style and personalized street wear.
Wuxi Heng Connaught Textile Technology Co., Ltd. (National functional knitted fabric fashion trend research center) Zhao Heng: initiative to change, to shoulder social responsibility
Wuxi Heng no Textile Technology Co., Ltd. (National functional knitted fabric fashion trend research center) Zhao Heng has shared the environmental protection fabric and the ultimate hand feel fabric for you.
Zhao Heng said that this proposal will further understand the theme of "adaptation". He talked about environmental protection. follow Ever since the beginning of March this year, Connaught has taken the initiative to change and take on social responsibility. No matter what the customer wants, hang on materials are made of environmentally-friendly materials. In the process of research and development, we constantly strive for breakthroughs, research and develop degradable fabrics, dyed dyed fabrics, and turn fabrics into traceable green fabrics. At present, some new fabrics are being tested.
Guangdong trillion day Textile Technology Co., Ltd. (National differential functional knitted fabric fashion trend research center) Shi Jianxin: knitting garments become more diversified fashion
As the national difference functional knitted fabric fashion trend research center enterprise representative, Guangdong trillion day Textile Technology Co., Ltd. Shi Jianxin combined with the enterprise differential functional fabric research and development and production share. He said that with the development of knitting fashion, the company's product development began to extend from the bottoming underpants to Bottomwear, thermal clothing, household clothes and underwear to the outer garment.
Among them, the humanized natural theme: using warm and harmonious colors and patterns to create retro knitted fabrics, adapting to the needs of the times is more modern and delicate. Its color is mainly light brown and mahogany color as the keynote. The fabric is mainly composed of functional fabrics and natural materials, such as antique jacquard, sweater knitted, ecological and environmental protection. This series of underwear is the theme word.
The theme of melting Freedom: the diversity of expression and motility of classical style. The individualization of consumption makes it no longer a mere emphasis on superior quality. Fashion draws inspiration from home comfort, natural and tactile knitting. follow 。 Its color is mainly neutral color. Its fabric is mainly cashmere, micro felt fabric and knitted fabric. Home wear will be a trend in the future.
The theme of generation and interest: intelligence and technology bring order. After chaos, the self-identity of contemporary people is more daring and courageous to express their innovation without fear of self subversion. Its colors are mainly black and white, with flamboyant, planet blue and so on. The fabrics are mainly Mashup, and are decorated with improved animal patterns, geometric shapes, illustrations and other interesting patterns. In this series, there is a trend of outward wear.
Zhejiang Jiaming dyeing and finishing Co., Ltd. (National weft knitted fabric fashion trend research center) Jiang Yajie: developing products for life needs.
Jiang Yajie, the representative of Zhejiang Jiaming dyeing and finishing Co., Ltd. (National weft knitted fabric fashion trend research center), admitted that the company invited the China Textile Information Center to conduct training in the trend of fashion, and the train of thought was wider. According to the requirements of every development must meet every living requirement, the theme fabrics, such as luxurious texture, winter cure, low carbon and environmental protection, were developed for the needs of the family. For the needs of urban travel, a fabric suitable for daily exercise was developed, which was oriented to comfort, functionality and fashion; and waterproof and antifouling fabrics were developed for children's needs.
Three 61 Tian Yu, director of clothing material center, clothing product center, China: the quality of sports and leisure fabrics is an important sign of brand difference.
Three 61 Tian Youru, director of clothing material technology center of clothing products center of China (Ltd.), commented on the proposals of the participating enterprises on the trend of 2020/21 autumn and winter sports and leisure fabrics.
Tian Youru affirmed the optimized research and development of various enterprises on the quality of sports and leisure fabrics, and stressed the need for functionality. He said that doing sports and leisure is the basis of functionality. Tian emphasized the importance of quality. Combined with market changes, he pointed out several famous sports and leisure brands in China, such as three 61 Dresses, Anta, Lining and so on, the clothing material is the important mark which distinguishes the brand characteristic to form the difference. No matter how big the market is, or in terms of environmental protection or others, good fabric quality is the key. This will not let the clothing brand buyer avoid because of the high price. He points out that now clothing does not talk about the price, the clothing is good enough, can open the market, "the material quality and the texture are most important, if the style design difference can not achieve, the material quality becomes the key."
Li Jingchuan, senior manager of Anta Group R & D laboratory: practicing social responsibility and leading new consumption mode
Li Jingchuan, senior manager of Anta research and development laboratory, commented on the proposals for the trend of leisure sports fabrics. He said that Anta, as the world's third largest sports brand enterprise in the world and the burden of social responsibility is becoming more and more important. Therefore, sustainable and environmental protection is the first element and the direction of future efforts. How to make better use of the latest technologies such as renewable and raw liquid coloring to save energy and reduce consumption requires the joint efforts of the whole industry.
Lightweight exercise has become the mainstream. It is developing in a direction of light, thin and warm. Its material and product quality are particularly important. Among them, fabrics tend to be more comfortable, natural and tactile materials are the main trend. In addition, the lamb is relatively partial leisure, is also the current hot spot, it looks warm, there is a feeling of home.
At present, urban travel is becoming more and more popular, becoming a new outdoor, for simple sports and leisure can also work, this will be a major trend in the future development of leisure surface. In addition, cotton spinning polyester and polyester cotton is also the trend. After work, you can go directly to the gym to run.
Chen Baojian, chief engineer of the national textile product development center: integration of technology and fashion should be an enterprise. follow Key points
Chen Baojian, chief engineer of the national textile product development center, talked about the experience of participating in the proposal meeting at the end of the proposal. He said that the proposals of several enterprises were worth. follow It is mainly manifested in the trend theme Interpretation Series, the trend content and technology support, and the integration of technology and fashion.
Especially for technology and fashion, Chen Baojian said that the trend of popularity is external, the support of technology is internal, the internal is eternal, and the outside is changing faster. The combination of the two should be enterprises. follow The emphasis is also on the combination of culture and fashion. It is also an important means to show cultural confidence and win favor in the market.
Conclusion: Li Binhong, director of the national textile product development center
Li Binhong, director of the national textile product development center, talked about three points during the closing session of the proposal. She said that today's display boards from enterprises can see that the overall level of the enterprise is greatly improved, whether it is the understanding of the theme or the fabric presentation. Technology is slow. China has the advantage of technology. Every family here has its common characteristics and unique technical advantages.
Design is a close combination of technology, fashion and green. The broad sense of design, especially the alliance design, must be supported by technology and integrated into the elements of fashion. At the same time, green design elements should be combined to become the user needs of mainstream brands. She stressed that fabric enterprises must take the three dimensions of technology, fashion and green into product design and development.
First of all, the alliance must create value, followed by the dissemination of value. We must pass on our value through marketing departments and marketing departments.
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