Down Jacket Triggered Fake Rules "Questioned" Ali Refused To Accept
Merchants said: "random products are targeted at non members of the company's products, unfair!"
Ali said: "before the impartiality of the sampling inspection has not been confirmed, it will not directly dispose of the unqualified products."
Zhongyu Association said: "insist on regulating the fake and shoddy behavior of bad businesses!"
The waste heat of "double 11" has gradually dissipated, but the exposure of product quality problems has stirred up waves. In addition to hard to avoid talking about the brand business and e-commerce platform, as an auxiliary regulatory side of the industry association is also involved. The attention of the outside world to this stubble seems to surpass the quality of down products.
The result of sampling inspection is controversial.
This is a debate around the three sides of brand businesses, e-commerce platforms and trade associations. It started with the results of the quality inspection of "double 11" online feather and down products released by China Badminton Association in 2016. According to the data released by the China Badminton Association in December 11th, the China feather Association carried out quality checks on down products in three platforms, namely, Tmall, Jingdong and Taobao. A total of 204 samples were selected. According to the platform and sub category, the qualified rate of Tmall down clothing was 82.5%, the down rate of Jingdong down clothing was 75%, Taobao was 50%, the qualified rate of down quilt was 72.5%, and Jingdong was 53.1%, while that of Taobao was 4 in the 4 inspection.
In view of the results of the spot checks, there are businessmen reflecting that the company's products are not fair. "Before the impartiality of the sampling inspection has not been confirmed, Ali will not directly dispose of the unqualified products." The head of Alibaba platform commodity management center said that the sampling inspection report should reflect the actual situation of the down industry in a comprehensive way, and sampling products should not be from non member businesses. If the above businessmen reflect the situation is true, there may be suspicion of unfair competition.
For the doubts raised by brand businessmen and electric business enterprises, the Association issued a statement in December 13th. Among the 204 samples selected, 27 samples from the Association member enterprises accounted for 13.2%, including 19 down feather brands with "2016 down products credit guarantee logo", accounting for 40.4% of the 47 online sales "logo" down brands.
The fairness of associations is questioned.
The main focus of the current round of conflicts is the credibility of the results of the product inspection by the association. In the result of the "double 11" online feather and down products quality check results issued by China Badminton Association, the down garments were judged on the basis of GB/T14272-2011 "down garments". The feather and down quilt was judged by the QB/T1193-2012 feather down quilt, and the sampling items included composition analysis and fluffiness. Among the sampling results, 19 qualified brands of "down 2016" products with "2016 feather products' credit guarantee mark" were selected, and the pass rate was 100%.
Ali believes that as a trade association, China Badminton Association does not have the functions of administration and law enforcement. It has no problem in conducting random inspection and strengthening self-discipline among its members. But if it does spot checks on non member enterprises and labels them with "unqualified" labels, it will be doubtful. China Badminton Association said that 19 samples of the "2016 down products credit guarantee logo" were all eligible for the sampling results. This test result is derived from the control measures of the association on member enterprises, and there is no so-called insider or favoritism.
Regarding this, Zhao Zhanling, a special researcher of the China Electronic Commerce Research Center and a well-known IT lawyer, told the Beijing Commercial Daily reporter that the research report released by the association is not uncommon. In the existing laws and regulations, there is no provision that the association can not conduct spot checks on commodities, but this does not mean that the work of the association is not restricted. If the brand businessmen have objections to the findings of the association and protect their rights through legal means, the association must be responsible for their actions. At the same time, in order to ensure the objectivity and fairness of the investigation, it is necessary to make the sampling rules and sampling standards open to the respondents.
Inevitable regulatory problems
In fact, behind the debate is the regulatory difficulties of retail commodities. Since its establishment, Taobao has been controversial because of counterfeit goods and other issues. Despite Ali's increasing efforts to combat counterfeiting and investment, the problem is still facing the huge market base. In October this year, the US Footwear Manufacturers Association (AAFA) proposed to reintroduce Alibaba into the list of notorious markets. Zheng Junfang, chief executive officer of Ali group, said publicly that doubts and misunderstandings would not shake Ali's efforts and determination to combat counterfeit goods and protect intellectual property rights.
Qiu Baochang, a lawyer at Huijia law firm in Beijing, said that the association is a bridge between industry enterprises and consumers, with the aim of strengthening the self-discipline behavior of industry enterprises. In this statement, China Badminton Association said that we should work together with all sectors of society to correct the fake and shoddy behavior of bad businesses and create a more secure shopping environment. Alibaba also welcomes all sectors of society to pay attention to the quality of commodities. It also welcomes the detailed information provided by the association to confirm whether the sampling inspection is fair and reasonable. On the basis of fairness and rationality, Alibaba will not protect any party. It will be the first time to take off the shelves and punish the merchants accordingly.
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