Jordan Brand Continues To Sign Two WNBA Players To Further Develop Women's Market

In May 31st, the Jordan brand announced the signing of Gia Nath Nurse and Asia Durr from the New York freedom team. This is the new decision made by the Jordan brand since the 2019 season WNBA of the women's spokesperson "head card" Maya Moore (Maya Moore) was absent from the Kia.

Gia Nath is the 10 WNBA show in 2018, and is the point guard. Last season was the second scorer of the New York free people. Asia Toure, who was born in 1997, is the latest pop star in 2019. She is famous for her ability to jump jump. She started playing for free people this season.

It is worth mentioning that, when signing two new WNBA players, the Jordan brand will launch the exclusive signature product of two people in the future. This signing action is regarded as a signal for the brand to further develop the female market.

The 34 year old Jordan brand has many NBA players, including Cameron Anthony, Chris Paul, Wesbrook and other stars, but not many women basketball players. In 2011, Maya Moore joined WNBA as a champion scholar. A month later, the Jordan brand was then signed to Moore, which became the spokeswoman of the first woman basketball player in Jordan history.

Maya Moore, who is known as the undefeated queen, is the youngest player in the history of WNBA who has the championship, MVP and FMVP at the same time. At present, she has four WNBA Championships, three All-Star games MVP and two Olympic gold medals, including leading the WCBA Shanxi women's basketball team to win three consecutive championships.

In May 2018, Jordan brand hung a huge ad in Maya Moore, Minnesota. In the advertisement, she made the gesture of holding the basketball open arms, this is also one of Michael Jordan's symbolic movements, arousing the external warm crowd.

Although signing Maya Moore for many years, the Jordan brand has never developed a series of personal exclusive signature boots for Maya Moore. Currently, the hot Jordan brand in the Chinese market has never been with Nike, nor has any WNBA active player has his signature shoes.

Today, the American brand that sees the shine of women's market is paying attention to WNBA stars and signature shoes. Behind this is the recession of the professional basketball shoes market. In the 2018 fiscal year, the Jordan brand that had grown significantly had a performance decline, and the sales of the whole year dropped by 9% to 2 billion 856 million yuan.

In fact, girls who love basketball sometimes stand in the same position with Nike and Jordan brands. Civilians need the emergence of new heroes.