How Can Promotional Activities Of National Day Clothing Stores Attract More Promotional Themes?

Eleven as the National Day approaches, this may be the happiest day for all of us, not only because it is the birthday of our motherland, but also because we have seven days long holidays, so we can arrange our time freely. For the clothing store, National Day is a good time to promote sales activities. The shopkeeper who has the idea will never miss this promotion opportunity. The sales promotion is well done, but it can double the performance. Then, how can we promote the sales of the national day clothing store to detonate the passenger flow and improve the performance? The first point is to have a good sales promotion theme so as to attract customers. Today we'll take a look at how to promote an attractive sales promotion theme for the national day clothing store.

The theme of national day clothing sales promotion is to understand the trend, trend analysis and audience psychology.

Before the arrival of the National Day holiday, the owner of the clothing store should call the shop assistants or friends and family members to open the meeting. The power of teamwork is very powerful. After the discussion, a long holiday clothing marketing plan is formed, which includes promotion contents and distribution of all personnel. Such a preparation plan will enable you to start firing on the road of Tuo. Of course, in the content of the conference, what we should pay more attention to is the fashion trend of the clothing and the psychology of the audience. How to extract selling points is the direction of everyone's efforts.

National Day is a good time for consumption. Holidays are long. Customers usually go to travel except for traveling, and there is nothing left to do. This is the chance for clothing companies to seize customers.

A boyfriend or girlfriend brings home to see what clothes the elders wear. Men's and women's clothing can be promoted according to the needs of these people, and how much cash coupons can be paid, special promotions and so on. And what kind of clothes do you want to send to your elders? This is suitable for middle-aged and elderly clothing businesses. In addition, autumn has always been the peak of childbirth, clothing owners can also be "fashionable spicy Mom" promotion, and children's clothing, parent child series can be.

How can promotional activities of national day clothing stores attract sales promotions?

　　 1, the theme of straightforward activities should be based on the maximization of the interests of customers.

If the promotion itself is the price of shopping, there is no other gimmick, so we must refine the activity to the best interests created by customers and serve as a publicity theme. If the way of cash return is used, it will be more attractive if the "maximum return XX Yuan" is used as a publicity point, but if we turn the cash dividend into a consumer interest point, the "maximum savings of XX Yuan" will be more appealing to consumers.

2, prudently use the theme of violence.

Straightforward is not violence, some enterprises like to use the word "bottom up", "Craziness" and "1 fold up" in the theme of promotional activities. However, it is important to note that these promotional themes can not only promote consumers' sales, but also consider the sales profits during the activities, as well as the ordinary sales and brand image after the event. Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

　　 3, emotional themes are easy to impress customers.

The reason why emotional marketing is recognized by consumers is because it can satisfy consumers' specific needs for products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeals in certain aspects, form resonance and establish lasting relationships, and then form consumer spending habits or brand loyalty. In fact, it means that the theme should have a certain culture, for example, some enterprises like to use the "dream plan" in promoting the theme.

4, the theme of interaction and convening attracts customers better.

"Look for..." Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

5, reverse thinking, avoid "get together"

Promotion theme collision is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken for the "Dong Jia". During the national day, the sales promotion themes are mostly about the National Day articles, and the phenomenon is serious. Although they want to celebrate the festive holiday, they are also overwhelmed by the lack of characteristics. Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

6, not only the "title party"

Promotional activities can not just hope for "winning the title", especially can not fabricate some unrealistic sales promotion themes, try to "flicker" customers through the sales promotion headlines. The success or failure of an activity is a systematic process control and involves all aspects. The title is just a "bait".

7, prepare new products ahead of schedule.

Before the golden week comes, businesses should prepare new products ahead of time to ensure adequate supply. From the perspective of taking advantage of the situation, we can strengthen the position of clothing store brand in the minds of consumers. For clothing stores with limited marketing budgets, good publicity can be achieved with limited advertising and proper launch of new products.

8, mining new ways of promotion

It is worth noting that the promotion of clothing stores should not be unduly dependent on simple price cuts. In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of clothing store and affect subsequent sales. The alternative strategy is to consider increasing the added value of products and adding some services, which can increase short-term sales and do not cause too much negative impact on consumers.

Developing new uses and finding and guiding new consumption habits is a powerful way for clothing stores to excavate sales volume. Some ingenious ways of consumption, such as buying clothes, sending dry cleaning, and so on, can often produce unexpected results. These are the innovative models of clothing store marketing.

Store owners, do not rush to seize your national day business opportunities?