Women's Clothing Shop Promotion Activities Can Not Step On The Five Minefields!

Many shops engage in promotional activities during festivals and holidays. Some people may say, why are sales promotions, others earn, and I do not earn or even lose money. What is this? Here, I solemnly tell you that you have successfully entered the sales promotion erroneous zone. There are five kinds of mistakes in the promotion activities of women's clothing stores.

　 1, women's clothing sales promotion scheme - last year used this year

Some shopkeeper think the same plan, if we made money last year, we will not lose money this year. They ignore the important point: the core needs and habits of consumers are constantly changing. Smart competitors will pay close attention to the changes of consumers, and adjust strategies at any time, so that consumers can feel the pleasure of "heart follows me".

2, spend money to make a cry

This is a phenomenon that can be seen in the promotion activities of many women's clothing stores: the sales promotion site is really lively, the stage is carrying songs and dancing, and the stations are constantly crying out, but the customers stop for a short time, do not listen to the patience of the sales promotion, do not have the enthusiasm to participate in the activities enthusiastically, and do not take away the products of the hot area when they leave.

　　 3, creative obsolescence - no interest.

Year after year, many of the old sales promotion routines are staged. In today's information explosion, sales promotion activities are hard to impress in the minds of consumers due to the lack of unique creative forms, and eventually they lose money and cry for nothing.

　　 4, gifts are not organized.

While buying products, consumers can also get unexpected gains. Though they are happy, if they are not planning, you may not even have much to offer, or even backfire. The best gift is a tool that can be used together.

　　 5, the team is unprofessional.

At present, because of the promotion of women's clothing stores, the regular army is obviously busy. Sometimes the price of the regular army is not expensive, so a sales promotion guerrilla team came into being. Some of these teams are confused about sales promotion knowledge, let alone experience.

As a result, the activity scene is bustling and bustling. People have already forgotten their products to Java. When the music stops, they really end up.

To avoid entering these erroneous zones, we need innovation to attract consumers. Do not use those unprofessional, old-fashioned and uncreative promotion methods. The new year is a new method. Jerry building will only make you lose more customers.