If You Don't Know Taobao's Big Anchor, Don't Do Business.
Viya is not only an elegant name, but also an important figure in the live broadcast circle of e-commerce. As the first Taobao anchourwoman, she launched a 2 hour single show, which led consumers to buy products, and contributed more than 267 million of sales by personal means. Among them, the sale of single products to high guidance was over 27 million, and the total volume of guided transactions in 2018 was about 2 billion 700 million.
In the face of such a powerful astronomical figure, Wei Ya sits on about 6000000 fans and becomes the world's first-class red belt king. It also makes the relationship between buying and selling safer and win-win, and this unique way of trading also allows the commodity on the Internet platform to enter more consumers' horizons.
Now, she is not a year old, but from her life resume, this person is really unable to bear loneliness.
He was a singer, a presiding officer, a record player, and a "sweet Britney Spears" before he played the anchor. Inherited the family business, she opened the line clothing shop, also transformed the line opened the cat shop, sold a house.
However, 2016 is the watershed of her career. As an Amoy girl, she accidentally received an official invitation from Taobao, giving her an internship opportunity to live. In May 19, 2016, Wei Ya started the live broadcast of her debut. The number of viewers watched more than 5000 people on that day. She chatted with users about the foundation, chatting hairstyle, and chatting about the brand. I never expected this embarrassing chat to surprise her.
From then on, no one could stop the pace of the rapid development of Wei Ya. In the winter dress festival in 2017, she helped a Haining businessman to guide a turnover of 70 million yuan, the same year double 11, Unilever, Procter & Gamble, L'OREAL international big names came to the door. In August this year, "PHILPS Wei Ya Jin blow molding comb HP8657" fan product named "viya" was first launched in viya Taobao studio. This is the first time an international brand has launched the product named "Wei Ya".
Within the humble search agency, there is a hundred customer service group that serves verya. The customer service team will collect fans' needs every day. It can be seen that the demand for fans is in the commercial arena. Whether it's a feather duster or a family car, viya will try to provide fans with channels of supply, and in the spirit of Huimin, we should try our best to offer greater discount benefits.
Today, there are a wide variety of products in the live room of Wei Ya, ranging from costumes, beauty makeup to food and daily chemicals. Zhao Yuanyuan, director of Taobao's live broadcast, also said that the studio of Victoria is simply the hatching base for explosive products.
It can be seen that Wei Ya's overnight explosion is even unexpected for her. In today's Taobao God realm, once entering the field of direct seeding, it will become the leader of the command world.
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