How Does The Textile And Footwear Industry In Ziyang, Sichuan Change?

"I wear their house." The inspecting car has just arrived at the Kangnai group in Wenzhou, Zhejiang, and the deputy director of the Anyue Longtai Development Area Management Committee and the director of the county textile shoes and garment industry promotion office, Liu Geng, pointing to the leather shoes on her feet.

Zhou Jinmiao, vice president of Kangnai group, came out with a pair of sneakers and said with a laugh, "we are learning how to dress young people."

In September 5th, Ziyang Investment Forum on textile shoes and clothing was held in Wenzhou. This is both a business trip and an inspection tour. In the in-depth exchanges with local practitioners, the opportunities and challenges before Ziyang are becoming clearer.

Industrial transfer docking Market

"Our industry is a sunrise industry." Chen Qixian, director of Wenzhou Research Institute of China leather and footwear industry research institute, said.

In his view, in the pursuit of a "tall and big" industry, Ziyang is aiming at making precise efforts in traditional industries such as shoemaking, which shows a rare calmness and wisdom. "Especially in today's general situation, Ziyang is in" going with the flow ".

The so-called general trend of Chen Qixian is the trend of industrial transfer.

"Shoemaking industry is a very mature and transparent industry, which is more sensitive to cost." Chen Qixian said, compared with the developed coastal areas, the inland areas have certain advantages in labor costs, while industrial guidance planning and policy support have a more significant comparative advantage, while the western region has great potential for market growth, so the footwear industry is shifting from coastal to inland.

In fact, Ziyang people have long been aware of such a trend.

Shu Yong, vice mayor of Ziyang municipal government, said that in recent two years, Ziyang has undertaken many shoemaking projects developed in developed areas.

Since the second half of 2017, the footwear industry in Chengdu, a city dominated by the Chinese women's shoes city, has shifted outward as a whole. Chengdu has identified Ziyang as the first recommended place to undertake the shift of its footwear industry in Wuhou District. At the same time, a lot of famous shoemaking enterprises such as long TE, Hongxing Erke and so on have been transferred from the developed coastal areas to Ziyang. At present, more than 490 shoe enterprises have settled in Ziyang.

This trend is still in progress. On the day of September 5th, Ziyang also signed 8 projects, attracting 350 million yuan.

Wenzhou dumato Shoes Co., Ltd. is one of the owners of one project. Li Lin, chairman of the company, believes that Ziyang is an important part of the Chengdu Chongqing Economic Zone, and that the transfer of the company's manufacturing sector to Ziyang can be called "draught change."

Industry trend of reshuffle

Zhou Jinmiao was still wearing those sports shoes for the opening meeting. At the scene, bosses who did not wear leather shoes accounted for more than half of them.

Transformation is the consensus of all. In the 2019-2024 years, China's footwear industry production and sales demand and investment forecast analysis report shows that in 2018, China's footwear industry sales revenue plummeted to 611 billion 633 million yuan, down 17.82% compared with the same period last year.

Just last month, once the "real leather shoes king" bird announced that the reorganization plan was rejected by the court and declared bankrupt. In recent years, Daphne has been losing money and BELLE has been delisting. Many old shoe enterprises are in crisis. Analysis of experts, the root cause is that these shoe enterprises do not grasp the trend of the times, on the one hand, products are not creative, not fashionable, young people do not like; on the other hand, the price is not high, the middle-aged and elderly people do not buy it.

The industry's reshuffle is inevitable. Zhou Jinmiao said that in recent years, casual, comfortable, popular, unique and other characteristics of leisure sports shoes have become the object of consumers' favor. The younger generation of products is the trend of shoe enterprises' transformation. "In our enterprises, the proportion of traditional leather shoes continues to decline, and younger transformation is faster and faster."

In Li Lin's view, the need for transformation is not just about manufacturing, but also in marketing.

"More consumers will not enter the shop next to the shop, choose shoes, try shoes or buy shoes. They are more likely to buy shoes online, and they also have higher brand loyalty." Li Lin said her company is trying to sell its own business through WeChat and other platforms, and has achieved remarkable results in the first half of this year.

At the investment forum, the experts said that Ziyang could not simply introduce factories and carry out primary processing when undertaking the shift of shoes industry in many ways. Instead, it should pay more attention to R & D and innovation, so as to achieve "new flowers in old trees" and strive to break through in the changing situation.

Such a development idea, Ziyang has begun to practice.

High point start transformation and upgrading

"We need to build a" traditional version of "traditional industries such as food and clothing. At the investment forum, Shu Yong said that Ziyang has identified the footwear and clothing industry as one of the five major industries of the key development. It is making every effort to build the "footwear city of Western China".

In March this year, the Ziyang municipal government introduced the focus on the "5+N" industry to speed up industrial transformation and upgrading to promote the development of high quality policies. The shoe and garment industry specifically proposed to build joint international cooperation zones, transfer demonstration zones and brand incubation zones with enterprises in the park. Government and enterprises jointly build public service platforms such as financial services, creative design, technological innovation, quality inspection, personnel training, logistics matching, brand incubation and other public services, so as to promote the transformation and upgrading of the traditional footwear industry to the "fashion industry" and "beautiful economy".

Shu Yong said that at present, Ziyang is strengthening cooperation with China Light Industry Federation, China Leather Association, China leather and footwear industry research institute, and invites all sectors to participate in the design and development of textiles, clothing and footwear, and create western textile shoe and clothing innovation incubator, design development center and sample center.

"Our research institution may also be located in Ziyang." Chen Qixian said that research institutions can make great progress in technology research and development, professional talent introduction and labor training. Li Lin also said that until the talent and other elements are ready, she may also be outside the manufacturing sector, and then shift the innovation research and development sector to Ziyang.

In the return journey, Liu Geng also began to plan the future development path of Anyue's textile and footwear industry: "we must adhere to the industrial positioning based on women's shoes + sports shoes and men's shoes as the supplement". We should promote the development of the footwear industry and strive to build 100 billion shoe industry platform in accordance with the operation mode of enterprise building, garden investment, incubating and breeding, and the operation mode of government guidance, market orientation, planning guidance, leading and chain development.