Exquisite, Efficient, Intelligent, National Day "Golden Week" Electricity Consumer New Highlights

This year's national holiday has highlighted the economic effects.

Drive consumption soaring.

According to the data released by the Ministry of commerce website, in from October 1st to 7th, the national retail and catering enterprises achieved sales of 1 trillion and 520 billion yuan, an increase of 8.5% over the same period last year. The electricity supplier market is flourishing, and the consumption and service consumption of real commodity providers are showing a trend of rapid growth, becoming an important force for consumption upgrading.

A kind of Highlight 1: Refinement, efficiency and intellectualization

According to Tmall data, on the eve of eleven long holidays, The medical mask used for sunburn repair and moisturizing is showing an increase of 510% over the same period. Catering, According to the box horse fresh data, the growth rate of consumption in the first 3 days of golden week increased by nearly 30%. The first ten commodities that were bought most were seafood. Imperial crab increased 3000% compared to the same period, and Yangcheng Lake crabs sold 40 thousand. At the same time, Moutai and gold have become hot spots.

In this regard, Cao Lei, director of e-commerce research center, said that this year's eleven golden week, online consumption showed refined, efficient, intelligent trend, travel is still the mainstream holiday resort. As a whole, consumption and tourism have both returned from overseas to the mainland, and the trend of the second tier cities sinking to the low level cities.

A kind of Highlight two: Middle aged and elderly groups become the "fresh force" of digital consumption.

According to the golden week consumer data released by Alibaba, "silver haired people" not only take out takeaway, know online shopping, love tourism, but also spend money in high-end health examination and medical beauty treatment. Taobao data show that from 1 to 3, "Dad autumn winter coat" search volume increased 136 times than last week, "middle-aged and old mother autumn coat" search volume increased 64.6 times than last week.

Cao Lei believes that for Taobao, Jingdong, and many other e-commerce giants, the market exploration of the elderly e-commerce platform is still in the exploratory stage. In the past three years or so, a large number of middle-aged and elderly electronic business platforms have sprung up like mushrooms, but the vast majority of middle aged and elderly electronic business platforms have so far been in a state of losing money and making money. This market also needs a period of careful cultivation. We must stick to the correct operation method and focus on the accumulation of household registration tablets.

A kind of Highlight three: Artificial intelligence adds new kinetic energy to tourism consumption promotion

Data from the Ministry of culture and tourism show that On 2019, the 7 day of the national day, the country received 782 million domestic tourists, an increase of 7.81% over the same period last year, and achieved 649 billion 710 million yuan in domestic tourism revenue, an increase of 8.47% over the same period last year. Take "net red city" Hangzhou as an example. During the holidays, the "four big" application scenarios launched by the urban brain continue to provide tourists with new experiences of high quality, high quality and high efficiency. During the holidays, 86 "20 seconds into the park" scenic spots accumulated nearly 100 thousand visitors, an increase of more than 50% on weekdays.

With the maturity of mobile Internet and the development of artificial intelligence and 5G technology, it has provided important assistance for the transformation and upgrading of platforms and industries. Through the hike of these new technologies, consumers' travel trips are more intelligent, efficient and personalized. These not only apply to tourism, but also include services, catering, transportation, and many other industries.

The above contents are arranged according to the China consumer news.