Africa Will Be The Last "New World" Of The Garment Industry.

The global foundry industry chain has been transferred from Europe and America to Japan, Korea, Hongkong and Taiwan in Asia, and finally passed through the mainland of China. Now it has gradually shifted to Southeast Asian countries such as Vietnam and Kampuchea, and has extended to Africa. Among them, the textile and garment industry is most obvious.

One

Africa will be the last "new world" of the textile and garment industry.

All this stems from the growing saturation of other clothing markets around the world and the cost of expanding businesses, and the financial crisis sweeping the globe has helped.

Africa is close to the market in Europe and America, and there are also important cotton producing areas. Compared with East Asian and Southeast Asian countries, East African countries have lower clothing costs to Europe or the United States besides cheap labor. In addition, African countries signed a special trade agreement with the United States in 2000, and American clothing entered the African market for tax exemption. With the development of local cotton industry in Africa, local resources can be purchased to further reduce costs.

Two

H&M and Primark international giants began purchasing from Ethiopia

International giants such as H&M, Tesco and Primark have already begun to purchase from Ethiopia, because there is no minimum wage limit in the country, and for unskilled workers, the monthly salary is only 35 to 40 dollars, much lower than that in Burma. These foreign clothing merchants are very popular in African countries, and they also benefit a lot from the abundant local labor force and energy. The clothing industry in Kenya is also developing. Although the country's monthly salary is about 120 dollars, the government has attracted the foreign businessmen with abundant rewards.

　 Three

The clothing industry is one of the main pillar industries in Africa.

The main participants in the world textile and garment market and important customers in the cotton market are mainly from Asia, of which China accounts for a larger proportion.

The textile and garment industry is one of the main pillar industries in Africa. Southeast Africa has the most dynamic textile industry in Africa, and is an important cotton producing area. In recent years, it has attracted a lot of money. Chinese enterprises can bring advanced technology and management methods to Southeast African countries, help to improve local production processes, and try to transfer the garment industry and related supporting industries to southeast Africa as a whole.

Four

The main electricity supplier platform in Africa

With the vigorous development of the whole area, China's import and export trade is also constantly strengthening. Southeast Asian and African markets have become important markets driven by policies. Compared to Southeast Asia, Africa is a "blue ocean" worth exploring.

Since 2013, mobile Internet has been developing rapidly in Africa, and Internet users have been increasing by injection. The e-commerce market in Africa is expected to reach US $75 billion by 2025.

Africa's major e-commerce platforms include jumia and kilimall. Kilimall's headquarters in Changsha, Hunan, also mentioned in their official website that it is Africa's largest B2C business platform, with a monthly sales of 300 thousand, a 300% annual increase in the number of sellers, a purchasing power of 60%, and an average customer price of $30.

Kilimall has developed faster than many similar websites. Now Kilimall has become a shopping channel for African consumers to trust and love. It is an influential life and work service platform for African people.

Another big business platform is jumia. In 2012, the e-commerce platform Jumia was set up in Nigeria, and soon expanded to Morocco, South Africa and Egypt. After a few years of development, Jumia has operated in 14 countries and became the first Unicorn company in Africa in 2016. It was listed in New York in April 2019.

According to the news of children's wear, many children's clothing brands in Africa are mainly concentrated in these two e-commerce platforms, and clothing has become the hot selling category of these two platforms. The current consumption situation in Africa is: large population, high price and few choices. With the help of the electronic commerce platform, bringing China's cheap and good quality products into the African market has become the choice of many children's clothing businesses.