Zhou Xiangju: 20 Years, One Day, With The Spirit Of Craftsmen, We Only Create High-End Handbags For Chinese People.

She once created a high quality custom brand named AOMOS. She and Yang Lan and other shopping malls were delighted with the wine. She was also the winner of the "Dongguan globe" competition in the Dongguan competition area. Such a "winner of life" is Zhou Xiang Ju, managing director of Shun Chi handbag Industrial Co., Ltd.

She and her husband, who have been in business since 1995, have gone through a loss and experienced the throes of transformation from OEM to ODM to OBM. Now, the high-end custom brand created by her, "Mo lost AOMOS", has developed rapidly and has attracted the attention of women entrepreneurs and stars.

To see Zhou Xiangju herself, she is virtuous and dignified but not pretentious, quiet and indifferent but not weak. Her dress is exquisite, fashionable and beautiful. It is her first impression. This may be experienced after the baptism of wind and rain after the practice of tolerance, light as chrysanthemum, but there is a lingering elegant fragrance.

Zhou Xiangju seems to have long been destined for luggage. During her young girl's love affair, when she was a tailor's boyfriend (of course, she was promoted to her husband later), she had no other gifts to send, and she sent all kinds of bags she made herself. The bag became their love testimony, and also their chance to start an enterprise. It is Zhou Xiangju's most tender place.

In 1995, looking around the relatives and friends running around and finding no work, Zhou Xiangju and her husband sprouted the idea of opening a factory. On the sixtieth day of the first marriage, the couple started their business in the Houjie street. The hardships at the beginning of the business are unforgettable. At first, it was not only the ups and downs of business, but also the hard living conditions. "Several times in the early days of the venture, we were faced with the risk of failure. Without order inventory, we had to go to Shenzhen to sell it." Zhou Xiangju said that until the return of Hongkong in 1997, Shun Qi has ushered in a new turning point. Through OEM, the first barrel of gold has been earned, and orders are soaring rapidly. All the employees are working hard. Zhou Xiangju even takes three days and three nights to rest for half a day.

It is rare to let the "strong woman" shed tears, but this time of day and night struggling together, Zhou Xiangju's tears in her eyes were also the most precious memories in her mind. 　　

Shun Qi gradually became a foundry of many international brands, and its employees once increased to about 1000. In recent years, Dongguan's manufacturing industry is facing the throes of transformation, and the surrounding factories are closing down or choosing "southeast flight". Such a difficult situation always tests the viability of manufacturing enterprises. At this point, Zhou Xiangju has a new ambition: doing foundry is no longer in line with the trend of the times. We must create an independent, cognitive brand.

"As an entrepreneur in luggage, I feel very sad whenever I see people rush to buy in all kinds of big handbags stores abroad." Zhou Xiangju believes that Chinese people have become rich gradually. Why can't Chinese people produce the national brand products that satisfy the needs of the Chinese people? Why can't foreign high-end buyers come to buy luxury products in China? This is related to the dignity of Chinese manufacturing enterprises and Chinese entrepreneurs.

In 2013, Zhou Xiangju founded the high-end custom brand of bags -- Mo lost AOMOS. But in China, high-end customization is doomed to be isolated. Enterprises must break through the problems of design, production and so on.

It is worth mentioning that Mo lost AOMOS has a brand positioning different from foreign luxury brands, often craftsmanship according to the needs of customers, and perfectly integrate the culture that customers like, especially the excellent traditional culture and craft of China. Such as embroidery, painting, etc. "Each bag has its own culture and soul. When customers receive an exclusive handbag for their own cultural taste, it is a pleasure." Zhou Xiangju said, "in 2013 and 2014, our peers were making profits. We were losing money, but innovation enabled us to have the advantage. By 2015, our peers began to lose money, and we began to make profits. This is the right choice. " But Zhou Xiangju's goal is more than that. "We want to build 100 years of business and a hundred years of brand names. We will think of our brand when we mention the high-end handbags in China."

In recent years, corporate profits have also enabled Zhou Xiangju to broaden his horizons to social welfare. She began to spend more energy to adjust her life. If you take part in the "universal lady" competition to enhance yourself, win the Dongguan competition champion, fulfill social responsibilities, participate in student assistance activities, and help poor children realize their dream of going to school. She has also formulated a long-term public welfare plan. Shun Qi will give two yuan to do public welfare every time she sells one package.