Exclusive Interview: Dancing, Fashion, Hope, Empowerment And Textile Future

With the development of global economy and the huge change of demand structure, the fashion industry with the characteristics of creative innovation and individual consumption has become the "new engine" and "vane" of leading the city's economic development and shaping the brand of the city. The culture led fashion industry has become one of the new positioning of China's textile industry. Textile and clothing is the carrier of culture and expression of fashion. The fashion industry of textile industry is the successful experience of the world's major fashion capital and the inevitable trend of the development of high quality industry.

As one of the five major industries in the Keqiao area during the "13th Five-Year" period, Keqiao's fashion and creative industry not only follows the universal pattern of the global fashion industry development, but also embodies the unique characteristics of regional innovation. It has become a powerful support for China's textile industry based on the world. Long hair international fashion center adheres to the industrial service tenet of "creative source engine, cohesive fashion collection". Relying on the advantages of the fashion industry in the Yangtze River Delta, we are committed to creating a closed loop ecosystem with fast and reverse core as the core. We have injected new vitality into the development of Keqiao's fashion and creative industry with creativity, fashion and design.

Faced with the tortuous opening of 2020, the national textile industry has been more or less hit by the delayed resumption of production and the global spread of the epidemic. Long hair international fashion center is actively responsible for social responsibility. It helps Keqiao enterprises to change their "epidemic" in a multi pronged way. Cai Man, executive vice president of the international fashion center, said that long hair International hopes to build a fashion creative service platform to promote the sharing of industrial resources, integration and development, and common innovation, and promote the role of multiple roles in the ecological circle.

Culture leads the construction of fashion closed loop ecosystem

2020 is the end of the 13th Five-Year plan. Keqiao's fashion and creative industry is based on a good textile industry and has made remarkable achievements. The long hair international fashion center is actively promoting the integration of cultural industry, creative design and textile industry. It will join hands in the platform and enterprises to build the new Keqiao fashion landmark, and strive to become the creative engine of Keqiao textile industry transformation and upgrading, and build a fashion closed loop ecosystem.

Chang FA international fashion center covers an area of ten thousand square meters, with a building area of nearly forty thousand square meters. From top to bottom, it is the four levels of empowerment layer, designer layer, fabric garment display layer and collection display layer. Since its entry into Keqiao, long hair international has built up the entity space under the line of long hair international, introducing the upstream and downstream enterprises of the textile and garment industry, such as designer studios, ODM manufacturers, fabric suppliers, home and abroad brand front office, and so on, to build a perfect supply chain integration that can be achieved in the physical space, which is the traditional professional fabric market for Keqiao, Shaoxing. Provide a complete back-end ecological closed-loop system, to build a zero distance effective bridge for Keqiao's high-quality fabric suppliers and many second tier brands.

Cai Man said that Keqiao textile is in a critical period of transformation and upgrading. Chang FA international has created an empowerment layer to help Keqiao textile enterprises strengthen their ability in raw material channel supply, production schedule digitization and channel terminal, and so on. In addition, under the guidance of the China Spinning Association circulation branch, the CFU creative fashion alliance, founded by the international fashion center of long hair, set up production and research institutes to give full play to the characteristics of the alliance members and high-quality industry resources, and promote the win-win cooperation between the upstream and downstream industries of the textile and garment industry chain. Together with Keqiao textile and apparel practitioners, the alliance will form a voice in the industry and convey the future of the industry. The development of Keqiao views shows the flourishing transformation of Keqiao textile fashion.

In 2019, based on the advantages of Keqiao culture and textile industry, Chang FA International launched a series of targeted activities to integrate the upstream and downstream resources of the industrial chain, actively introduce new service models, and guide the innovative thinking of Keqiao fabric enterprises, Shun Yingxin's situation, shape the characteristics of fabric features, and let fashion creativity take root in Keqiao.

Cai Man told reporters that last year, there were 21 large scale special events in the textile industry held by Chang FA international. The trend forum, industry seminars, expert lectures totaled 45, CFU creative fashion alliance activities 8, business activities 26, and apparel supply chain procurement meeting 8. And fabric suppliers, brands, garment factories, designers, ODM dealers, schools and scientific research units, etc., to fully demonstrate the great value of high quality development of fashion creative energy industry.

    "Through the global collection of core layer, the foundation of fabric and fast reverse industry, the industrial support and the international integration of long hair resources, the Internet + industry is extended. The global demand for" magnetic attraction "is triggered by the global gathering, forming the international circulation circle of Keqiao's long hair, the internal circulation as the source power, the outer ecology as the expansion space, and the circular economy, which is the fashion ecosystem we want to build. Tong. " Cai Man said that the textile industry as a cultural leading fashion industry is the positioning of China's textile industry, and is also the original intention and goal of international development.

Innovation driven exploration of new formats for epidemic prevention

At present, grasping the epidemic prevention and control at the same time and promoting the steady and healthy development of the economy and society is a major test for the whole country. In the face of the epidemic, long hair international sees opportunities and hopes in the crisis, opens up a new path, innovating with courage, inject new kinetic energy into science and technology, relies on big data, cloud platforms and other new formats to transform operational mode and service mode, transforming the crisis into a driving force to help Keqiao and other industrial clusters of the whole country to change and boost confidence.

According to Cai Man, beginning from the beginning of February, long hair international transferred its original offline activities to online, and co operated with the 25 fashion industry bases in the "fashion war epidemic" public welfare activities to share the trend of textile industry trend and enterprise innovation management. At the same time, under the guidance of relevant departments such as the Propaganda Department of the Keqiao District Committee, the 62 international fashion experts of the joint venture have launched a three month online live fashion course. At present, there are more than 14000 service providers. The trend of the epidemic trend and the development strategy of the fashion industry have been transformed into tools to help change the epidemic in Keqiao enterprises. In addition, long hair international has reached a consensus on online public welfare courses and the global textile network to serve Keqiao enterprises better and wider. It helps to fight diseases and fuel the industry.

When the epidemic situation is encountered, the Internet era is undoubtedly a heavy blow to the entity retailing that relies on offline channels. In the future post epidemic era, gradually changing consumption habits provide conditions for online consumption expansion, and today, with a focus on consumption experience, live goods will be a new outlet for the textile industry in the future. However, for most of the traditional fabric enterprises in Keqiao and even the whole country, there is neither professional field nor equipment support, but there is also lack of professional marketing training and operation guidance. In this regard, the long hair international Keqiao textile enterprises free open the fashion net red live site, with great responsibility, big feelings, big pattern, big responsibility, help some of the fabric enterprises in Keqiao to solve the pain and difficulty of transformation, help the industry to tide over difficulties and take off.

It is understood that the long live international free open webcast live site includes four major trends, namely, the live broadcast studio, the design Booking Center, the inspiration trend center, the global collection center, the master studio and so on. The spatial characteristics are obvious and the styles are diverse, so as to maximize the demand for different products. At present, there are more than ten enterprises and long hair international booking venues. Fenghuang has successfully completed many live broadcasting, and has stepped out of an important step in non-contact marketing.

Cai Man said that as the extension of Keqiao textile industry downstream, long hair international relies on Keqiao's strong industrial resources advantage, will continue to fully tap the economic advantages of local businesses, through the development of online marketing public lecture, build local brand and network red anchor interactive platform, hatch local "explode" net red brand, build net red punch card and other measures to help enterprises. Industry resumed and resumed production to accelerate the formation of new competitive advantages in industry.

Writing a new chapter of contrarian layout

2020 is the year of building a well-off society in an all-round way and ending the "13th Five-Year" plan. It is also the decisive year for achieving the goal of the textile power program. It carries the target nodes of many historical tasks, connecting the infinite possibilities of the greater future journey. For long hair international, this year is equally extraordinary. At the end of last year, Changfa international won the title of the "Yangtze River Delta textile and garment industry innovation service platform", which was awarded by the circulation Committee of the China Textile Federation. It was renamed the Changfa international fashion center by the Changfa commercial center, drawing a good conclusion for the previous efforts. This year, it will launch a new start with a new start.

"This renamed, carrying more expectations, we will take root in the Keqiao textile industry, in a more fashionable way to carry out a number of integration and display, in creating the Yangtze River Delta textile and garment industry innovation service platform at the same time, more fashionable bias. Today, China's textile industry occupies an important position in the world. Keqiao's textile industry is also moving out of the country and heading for the international market. "Long hair international" will actively integrate the resources of the industry and enhance its ability to integrate the international trend of the energy industry. Cai Man said.

How big the dream is and how big the stage is. Despite the disappointing opening this year, long FA international is committed to writing brilliant results. Cai Man said that the next long hair international will continue to base itself on Keqiao, do solid work and promote the implementation of various industrial services, vigorously promote the CFU creative fashion alliance, provide precise services for Keqiao's local textile and garment enterprises in the form of physical space, and build a perfect service system. At the same time, we try to make diversified attempts in business incubation. We will help the textile industry cultivate new growth poles by deepening the cultivation of characteristic formats, focusing on business mode innovation, product form innovation and industrial design innovation.

At present, the investment floor of the four floor of the long hair international fashion center has been completed by 90%. The third floor is the designer level. The number of entries has exceeded 60%. This year, one or two floors of the investment have been opened, and the project investment will reach more than 70% by the end of this year. In the past two years, the three or four floor designers and empowerment layers have achieved remarkable results in trend leading, resource integration, and industrial chain docking. The one or two floor in the future will also bring surprises to the industry.

Cai Man introduced the two floor as an international advanced fabric clothing exhibition center. It will invite fabric companies with sustainable development, green regeneration and other advantages in fabric composition, so that the advanced fabrics at home and abroad will become agglomerate, allowing buyers to "see what they get" and transform them into clothes through designers. The first floor of the future will become the original collection hall of the designer, which can realize the wholesale and retail of B+C. The whole long hair international will be driven from the design side, through the integration of industrial chain resources and cross-border integration, truly achieve big data, design, intelligent manufacturing, exhibition, interaction and one-stop service.

With the trend of fashion, we can demonstrate our cultural confidence and make the future possible with extraordinary strength. Standing at a new starting point, the layout of Keqiao's textile industry is being reconstructed, with a piece of cloth speeding up the process from the world fabric distribution center to the global fashion source. From China to the world to the world to China, from the international trend to the leading fashion trend, this is the goal of China's textile industry, and also the expectation of Keqiao textile. And long hair international will join hands with Keqiao and other domestic textile industry clusters to shoulder the "accelerator" for the development of Keqiao and even the whole country's fashion and creative industries.