The 361 Degree Will Be Officially Withdrawn From The Taiwan Market At The End Of June.

As the epidemic slows down, the brand can finally see the dawn of hope. But in the post epidemic era, new challenges will start. It will take some time to recover from the collapse of sales. And in the process of recovery, some brands have to find another way to abandon some markets.

Recently, sports brand 361 degrees on the official website said that due to the impact of the new crown pneumonia epidemic, in order to achieve resource consolidation, the company will formally withdraw from the Taiwan market at the end of June, and end the physical sales operation of the 361 degree international line in the Taiwan market. E-commerce will be transformed from the head office to cross border sales across the Taiwan Strait. At present, the products on the 361 degree official website in Taiwan have been opened for sale, and the whole category will be sold in 2.5 fold until the end of June 30th.

In addition, 361 degrees indicated that although temporarily left the Taiwan market, but the 361 degree international line research and development design team is still led by the Taiwan designer, will take Europe as the center of operation in the future, will continue to use the Taiwan development QU! KFOAM and other cushioning technology to create a series of professional running shoes. All sponsors at 361 degrees will not be affected, and will continue to support the players until the expiry of this year's contract.

Rio Olympic champion He Jinping regretted: "it is very sad to learn that 361 degrees will leave Taiwan. The past two years of sponsorship cooperation received a lot of help from 361 degrees, and thanks to 361 degrees in the final stage will still put the players in the first place, and heart to heart."

The 361 degree is the famous sports brand of China. It is the main international high-end shoe runner international. It has been the official sponsor of 2010 Guangzhou Asian Games, 2014 Inchon Asian Games and 2016 Rio Olympic Games. The brand has entered Taiwan since 2016, and currently has 44 stores in Taiwan.

In fact, the 361 degree dilemma, as announced in the 2020 quarter business Bulletin released in April 21st, showed a decline in retail sales of its main brand in the first quarter compared with 25%-30% in the same period last year. The retail sales of its children's clothing brands in the first quarter were down by 25%-30% compared with the same period last year. The epidemic affected the procurement of raw materials, and the manufacturing, sales and export of the products, and also affected the operation and financial performance in the first half of 2020.

In order to reduce the losses caused by the epidemic, 361 degree has set up a command team for epidemic prevention and emergency management. On the basis of ensuring the safety of employees and consumers, it has followed the epidemic prevention requirements everywhere and arranged various kinds of operations in an orderly manner. At the same time, the sales focus is transferred to the online platform, launching the "full staff marketing" activity, expanding through multi-channel, enhancing online content marketing.

It is no good to quit the Taiwan market, but also to preserve the strength of the brand. As stated in the announcement, 361 degrees is just a temporary exit. I believe that after the end of the epidemic, the 361 degree of adjustment will go ahead again and open up a new situation in the global market.