Chic: Gather Strength To Restart Harmony And Symbiosis

"Build a dream Bay area and strive for the" new normal. " On July 17, the curtain of chic2020 Dawan District international clothing and apparel Fair (chic2020) was closed. As the largest and influential clothing professional exhibition in Asia, chic, although it was the first time to appear in Guangdong, Hong Kong and Macao, it still showed the professional flow of this platform, the ability to absorb and integrate high-quality resources. Through online and offline linkage, in three days, the offline exhibition attracted 42374 professional visitors, and the online exhibition reached a new height of 180000 + visits. Since then, chic has also opened the prelude of three seasons a year. Each year, chic will come to the spring and autumn exhibitions held in Shanghai and the Dawan District Exhibition held in Shenzhen.

At this special time node in 2020, with a new mission, chic2020 big bay area exhibition relies on professional, efficient and collaborative advantages to break the waves in Guangdong, Hong Kong and Macao, which has become a new engine of China's economic development. This is a vivid display of the vigorous vitality of China's clothing industry, a powerful signal of the restart of China's clothing industry, and also a boost of confidence of Chinese garment people.

Beauty of exhibition area

Strong moves

In the most beautiful women's wear exhibition area, a variety of commodities carry different cultural attributes. Each attribute has its own value identity and life status, which shows the internal framework supporting the design of Chinese women's wear.

The business, leisure, daily and sports areas in the fashion men's wear exhibition area are clear. The balance between calmness and creativity, luxury and simplicity is perfectly controlled, which directly shows the spiritual outlook of Chinese men today.

The exhibition area of craftsman's skin and feather fully demonstrates the sustainable circulation fashion, and brings together a large number of fashionable leather and feather brands with advanced design, environmental protection and easy degradation.

Design power exhibition area is the hope of spreading Chinese culture and achieving Chinese fashion. There are countless excellent designs and hot blooded generations supporting design.

The ODM intelligent manufacturing exhibition area shows the professionalism of China's garment manufacturing. Many exhibitors have achieved the ultimate in a single category. Under the general trend of overall development of the supply chain, the specialty enterprises have a broader future.

Every detail of the fashion customization exhibition area is a seamless connection between designer aesthetics and big data calculation, which is more personalized, more convenient and more accurate, making customization possible for more people.

The natural fabrics and functional fabrics in the brilliant children's wear exhibition area have their own bright spots, which integrate childlike design with safety and environmental protection, and deeply meet the needs of children's consumers.

In addition to jewelry, scarves and other traditional categories, the popular accessories exhibition area has expanded rapidly in recent years, integrating more life products, making a "one-stop" exhibition.

At present, the biggest demand of the shoe exhibition area of chic Bay is to meet the requirements of the shoe exhibition area.

Fashion brand exhibition area fully demonstrates the ability of cross-border and linkage "breaking through the wall". The hot phenomenon, novel slogans, secondary dimension and pan culture can be presented on the clothing one by one.

Link to the future exhibition area, analyze fashion with data, and provide a complete set of intelligent solutions for clothing brands to meet the consumption oriented market.

"Design innovation" and "technological innovation" should be grasped by both hands in the cowboy world exhibition area, so that the classic will never end.

Business is booming

Double track drive

Business docking is the eternal theme of chic. In this chic2020 Dawan District Exhibition, the organizers also sincerely invited buyers, designer integrated stores, department stores, e-commerce platform and other professional channel providers to visit and negotiate. In various high-frequency business docking, it helped exhibitors to break through the supply and demand blocking point and stimulate the vitality of domestic demand market.

In the VIP Club of merchants, the responsible persons of e-commerce platforms such as neccessary mall, Netease strict selection and fastsell gave investment promotion speeches, which attracted many exhibitors who wanted to settle in the platform, and there were endless questions.

Xie Jiaqing, the first time to attend the trade docking meeting, is the investment manager of Alibaba global express. He said that he had heard of chic's reputation for a long time. "As long as it is a clothing enterprise, no one will not know about chic. We have made a lot of preparations for chic2020 Dawan District Exhibition, and the organizers have also recommended enterprises that meet our positioning. The overall investment promotion effect is very good."

"I've been busy in the morning and haven't even had a drink." After attending the trade docking meeting, the person in charge of enjoy collection store seemed to complain, but the smile on her face has revealed her satisfaction with the docking effect. The same busy situation also happened to the brand leaders such as shizhiqian and nexy.co. "We have received more than a dozen satisfied enterprises in the morning." "In chic, the quality of the suppliers received is very high, which is very consistent with our brand positioning." These brand person in charge said coincidentally.

As a top fashion and sports style clothing brand, JOMA has higher requirements for suppliers. However, after a docking meeting, it looks to three or four partners that are in line with the brand style and the future development direction of the enterprise. Lu Tao, the person in charge, said: "I was a little worried about the effect of the exhibition because of the epidemic situation, but the result was far beyond my expectation. Next, we will go to their factories to investigate and confirm the direction of cooperation in the future. "

As an old friend of chic, flower box has participated in the exhibition for several years in a row. After the exhibition period of chic2020 Dawan District Exhibition was determined, executive director Jiang Shixiang planned to attend. "I think chic2020 Dawan District exhibition is a relatively comprehensive exhibition, which presents a comprehensive exhibition of China's fashion industry as a whole. Now, it's a good idea for us to learn about the development of our own industry

It's a pity that a large number of online exhibitors could not make up for this year's online exhibition. This online exhibition specially uses digital technology to connect foreign buyers and domestic exhibitors seamlessly. Through the means of cloud live broadcast of exhibition booths, foreign businessmen can directly see the on-site exhibits and conduct cooperation negotiations and orders. The "big purchase" mode of overseas exhibition has not become a bright spot. During the exhibition, domestic exhibitors conducted one-to-one precise docking talks with five batches of overseas purchasers from Italy, Pakistan and other countries through live video on their booths. The expertise and product details displayed by Chinese enterprises aroused strong interest of foreign businessmen. Some foreign businessmen immediately inquired and actively asked Chinese enterprises to show contact information such as business cards through camera, so as to facilitate further development Docking.

Heavyweight activities

Annual event

How to help China's fashion industry incubate "world-class brands" in the global scope is the new positioning and mission of chic Dawan District Exhibition. The activities presented in the exhibition are closely related to this theme, which brings a feast full of wisdom and enlightenment.

The first lineup is a famous event in the industry -- 2020 China clothing forum? Dawan District Summit: with the goal of stimulating "brand power", firmly grasp the growth space given by globalization, digitization and youth, deepen the concept of "striving for China's world-class brand", and help Chinese clothing leverage the global market with "brand power".

At the same time, chic2020 Dawan District Exhibition, together with the authoritative international fashion industry media WWD (International Fashion News) and the well-known media in the industry, "China Fashion" magazine, with the theme of create tomorrow ා, brought 8 high-quality dialogues and salons in three days.

The 2020 annual meeting of China school uniform industry research center is committed to guiding relevant parties to practice the advanced school uniform cultural concept, attach importance to quality improvement and technological innovation, promote the transformation and upgrading of school uniform industry to the brand, large-scale and refined high-quality development mode, and strengthen the communication and mutual trust and cooperation among the relevant parties of the school uniform industry.

The town has become a fashion and leisure town with the theme of fashion and entertainment, and will be a fashion and leisure town for the future. At the same time, the annual activities of the women's Clothing Committee of China Garment Association also gathered together with Dalang fashion town to restart the elegant demeanor night.

In 2020, chic Grand Bay exhibition will break through the waves and take advantage of the construction trend of Guangdong, Hong Kong and Macao to welcome the opportunity of fashion industry. Huge market scale, complete industrial chain system and complete industrial infrastructure are the confidence and confidence of chic in the face of all pressures and difficulties. September 23-25, China International Clothing Expo 2020 (Autumn) and you meet in Shanghai, open a new situation, dream of a new opportunity.