China Resources Vanguard Accelerates Digital Transformation And Strategic Cooperation Upgrading Of Dada Group

Recently, China Resources Vanguard and dada group held a strategic cooperation ceremony in Shanghai. Xu Hui, general manager of China Resources Vanguard, and Kuai Jiaqi, founder and CEO of dada group, attended the ceremony to sign a strategic agreement on further deepening cooperation on behalf of both sides.

The strategic cooperation between China Resources Vanguard and dada group will be all-round. It will not only stay at the level of flow input and intra city real-time logistics service, but also tap the depth and expand the scope based on the original cooperation.

Dada group will provide China Resources Vanguard with better performance product technology and distribution service of Omni channel stores, and the two sides will further explore cooperation in commodity management technology, marketing, user value and other aspects. After reaching the strategic cooperation, China Resources Vanguard will also invest more products, brands, online and offline publicity resources in the channels of bilateral cooperation.

The cooperation between China Resources Vanguard and dada group can be traced back to April 2018. Based on the complementary advantages of both parties, China Resources Vanguard entered the Jingdong home platform under dada group by taking the shopping malls in Hangzhou and Nanjing as the pilot, and then quickly opened its stores across the country, and expanded the scope of cooperation between the two parties to the full format and brand. At present, more than 1600 stores in 86 cities have been launched by Huarun Wanjia brand, and Jingdong home platform has been launched.

With in-depth exploration of online business and flexible response to market changes, within two years of cooperation with JD home, China Resources Vanguard has achieved a leap forward growth in order volume and sales volume. It is estimated that the sales volume of this channel in 2020 will be three times as much as that in 2019, thus strengthening the letter of further deepening cooperation between China Resources Vanguard and dada group Heart.

Xu Hui, general manager of China Resources Vanguard, said that around the company's strategy, China Resources Vanguard accelerated digital transformation, vigorously expanded online channels and accelerated online and offline integration, and ushered in a big explosion of online business in the first half of this year.

Among them, the number of users of "China Resources Wanjia app", an online channel owned by China Resources Vanguard, has increased significantly. In the past 718 Siqing promotion activities, net sales increased by 460% year-on-year, setting a record one-day high.

While actively developing its own online channel "China Resources Wanjia app", China Resources Vanguard also carries out open cooperation with third-party channels. This strategic cooperation with dada group is an important measure to further expand its online business.

Kuai Jiaqi, founder and CEO of dada group, said: "dada group will adhere to the concept of" openness, cooperation and win-win ", continue to create value for its partners, and jointly lead the industry reform and development with high-quality partners, so as to better meet consumers' demand for instant shopping."

The normalization of the epidemic situation has prompted many traditional consumers to move online, which greatly promotes the online business of the retail industry, and also challenges the overall industry chain.

On the one hand, it is the leader in China's retail field, and on the other is the leading local instant retail and distribution platform in China. The strategic cooperation of China Resources Vanguard and dada group will jointly promote the service optimization and efficiency improvement of online retail, jointly create the exclusive online brand day and annual shopping Festival of China Resources Wanjia, open up the online and offline member system, and provide more diversified services for members Business scenarios, multi-directional construction of online and offline integrated service mode.

The core of the business model of "goods + services" proposed by China Resources Vanguard is to take consumers as the center. Through understanding the consumer behavior, analyzing and grasping the consumption direction and demands, we can carry out category adjustment, optimize commodity operation, actively increase the use of new technologies in retail scenes, strive to provide consumers with high-quality customer experience and more affordable goods, and return to the essence of retail.