The Enterprise Throws Hard! Behind The Ferocious Price War, The Textile Market Has Experienced "Low Level Wandering"!

"Super long standby" Meiyu is over. In contrast, the "Meiyu" season in the textile industry does not seem to be over. Meiyu has entered into the southern region for a long time, causing a certain impact on the production of most textile enterprises. In some areas, the workshop of textile enterprises in some areas was flooded, which led to production stagnation. At the same time, some grey fabrics became moldy because of moisture, which also affected the product quality.

But for the textile people in 2020, these problems are not problems.

After all, compared with the most influential "climate" of the textile industry in 2020 - epidemic frost period, these are just small hardships.

Rental machines, individual enterprises have opened the holiday mode!

"It's obvious that after June, customer inquiries are not as frequent as before." General manager Wang, business manager of a textile enterprise in Jiangsu and Zhejiang Province, said, "now raw materials have been falling. If you can't take goods from downstream, you'd better wait."

At present, the inventory of the factory has been almost one and a half months, and the sporadic orders on hand can not support the daily production capacity. The inventory of the factory is still rising. It can be seen that they may spend the operation in August in the unknown.

Since this year, affected by the global epidemic, terminal demand has been difficult to recover. Entering the third quarter, with the gradual rise of temperature, market demand also showed varying degrees of contraction. According to the survey, the performance of domestic trade in Shengze is still better than that of foreign trade. At present, most of the transaction varieties focus on autumn and winter fabrics.

General manager Peng, who is in charge of a textile factory with more than 200 looms and mainly engaged in imitation silk, polyester taffel and double-sided woolen fabrics, said that recently, orders for double-sided woolen fabrics have increased in the market, most of which are exported to European and American markets.

Shen Ding also said that the overall price of a series of products sold in disorder. In addition, manager Li of the trading company said that the recent domestic trade orders are better than the foreign trade market, and the current products are mainly autumn and winter products, such as Taslon and gaotan series.

In the process of the visit, except for a few factories in Anhui and other places before the closure of the Meiyu season, most enterprises have not been greatly affected. At present, a small number of enterprises, such as new start-up enterprises, are still affected by high inventory.

"Recently, the factory had a week off because there was too little work." Mr. Wang said. Due to the serious homogenization of products in the market and the large number of original machines, the imbalance between supply and demand is obvious. Each variety in the factory is piled with hundreds of thousands of meters of cloth. "We've rented half of our looms to other people to ease the financial pressure." Mr. Peng said.

In addition, Mr. Qian, who owns 100 looms and specializes in imitative silk products such as chiffon and Georgette, also said that there was a small gap between the start-up of the factory and that of last month, and that the factory had more shifts. "Because there is no list, the production will be reduced soon. This time in the past years, the production will also be reduced, but this year we need to make greater efforts." He sighed.

In order to reduce the impact of the epidemic on their own operations, textile owners have reduced their production capacity to ease the pressure of operation. Of course, many enterprises interviewed said that they would still maintain a wait-and-see attitude in the short term.

"At present, the whole plant has not been shut down." "At present, there are almost 15 million meters in stock in the factory, but we mainly do spot goods, so we have more grey cloth stocks. For us, this is normal."

There is a price war!

Under the new crown epidemic situation, the clothing industry is also experiencing the most serious "big retreat" since the reform and opening up. At least 400 billion yuan is expected to reduce the overall revenue of the clothing industry this year.

In the past half a year, UNIQLO, Zara, H & M, gap, La chapel and other fast fashion brands have announced the closure of some stores. From capital craze to store closure, most clothing brands are facing risks.

As the upstream fabric market of clothing industry, it is also under the biggest inventory pressure in recent years. In this environment, some textile mills have begun to operate at low prices. In the era of poor market and capital shortage, it is a good way to "cash" the gray cloth in the warehouse at a low price.

As the general manager Shen of a textile factory said: "recently, the market price is so chaotic that customers ask us to reduce another 20 cents. We really can't do it, but we are afraid of losing customers, so we have to bite our teeth and pick it up."

However, during the visit, many enterprises still did not agree with the "price war".

"Although we have more than 400 looms and a lot of stock in the factory, it has been nearly two months, but we will not sell at a loss. At most, we will sell at cost. Price war is not good for the market."

Another home textile fabric Shen general manager also said that the inventory will be put first, there are orders to do, the market is not good will choose a holiday. Qian, who imitates silk, said: "at present, there are almost 5 million meters of inventory in the warehouse. Chiffon is too common in the market. The products are not suitable. Even if the products are sold at a low price, it is not necessary for someone to ask for them. Therefore, they will not deliberately lower the price of goods for sale, which will make the price worse."

It is true that the poor consumption of clothing will inevitably cause negative feedback to the upstream products, and also lead to the cross supply and demand in the fabric market this year, and the prices of some products have even reached a record low.

Most textile owners are also cautious and optimistic about the "gold nine silver ten" which was once highly expected. Although domestic demand and foreign trade markets are still recovering slowly, there are still many uncertain factors in the market, which make it difficult to make the textile peak season come as scheduled. In addition, the large amount of clothing inventory left over from last year has not been fully digested Will affect the new round of replenishment speed.

"I think there is still demand in foreign countries, but orders will not come down until the economy gradually recovers. In the second half of the year, I don't think there will be too big ups and downs in the market. It's a test for enterprises."