Attention: Anta'S FILA Causeway Bay Store Closed Ahead Of Schedule

It seems that with the passage of the first half of 2020, it is not easy for us to survive. However, the market is still hard to survive due to the sudden silence of the market. In this battle, it may not be so easy to make a decision.

According to recent news, Anta's FILA withdrew the rental of Hong Kong building stores at 1a-1l Yihe street, Causeway Bay, Hong Kong half a year in advance. It is reported that the building area of the shop is 1640 square feet (182.22 square meters), with a monthly rent of HK $1 million and a foot lease of 610 yuan. Obviously, the rent of the shop in this area is very expensive.

It is understood that FILA's Causeway Bay store in Hong Kong was rented two years ago. According to the contract, the store will expire at the end of April next year, with half a year to go. But suddenly, FILA withdrew ahead of schedule, which was a surprise and FILA also gave up the Christmas schedule. This is very puzzling.

In addition, for the FILA which withdraws the lease ahead of time, FILA must compensate the owner for the rent of the remaining part of the lease because it violates the time of signing the contract. FILA this makes people suspicious of the move to early rent, it did not give a public explanation.

Due to the early withdrawal of FILA, the store is also looking for a new successor. At present, the shop is being re leased at a price of about HK $800000 per month, but no buyer has been found.

According to the data, FILA was founded in the Italian town of Biella in 1911. FILA brothers co founded a textile and knitting clothing brand. In the 1970s, FILA turned to sportswear and developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. FILA products are currently sold in Italy, Britain, Germany, France, the United States, and more than 30 countries.

In 2009, Anta bought FILA from Belle for more than 300 million yuan, which was the first international brand acquired by Anta. The emergence of FILA just met the vacancy of high-end sports brands in the market. In recent years, FILA's performance has been steaming first and achieved good profits. It is also an outstanding brand in Anta Group's brands.

According to the latest third quarter report released by Anta Group, in the third quarter, the retail amount of FILA brand products increased by 20% - 25% year on year. In the first half of the year, FILA brand increased by 9.4% to 7.152 billion yuan.

It may be puzzling that FILA, which is in good momentum, suddenly proposes to withdraw from the Causeway Bay shop in Hong Kong. We still need to pay close attention to the further news.