Wang Weiwei Of Huaying Capital: Seeking Variable In Increment, Insisting On Independent Judgment In Reform

"We have been asking the team to look at the industry more forward-looking and prepare for opportunities that may arise. On the other hand, we are still rigorous in our projects and will not lower the selection criteria (due to time constraints) Wang Weiwei, the managing partner of Huaying capital, said that the changes in the venture capital industry are still continuing. Investment institutions should adhere to independent judgment and form their own ability circle.

Wang Weiwei is a post-80s generation. When he talked about his understanding of VC investment, he said: "VC is looking for variables in the incremental market and choosing the possibility of accelerating change with the help of capital and getting the maximum return (as a fund)"

Wang Weiwei. Information map

On Investment: choosing projects with soul

In 2019, Li Ziqi, a Sichuan girl, became popular on overseas social media. With her green silk and ancient style, she became an oriental gourmet lifestyle in people's eyes, and aroused people's yearning for pastoral life.

Huaying capital became the investor of weinian in 2017. Li Ziqi had just over 200000 fans when he first got in touch with micro reading.

When many investors do not believe that Li Ziqi will become a brand, Wang Weiwei not only believes, but also believes that this will be the "Changhong brand" in the future.

A close observation shows that many projects of Huaying capital in the consumption sector can make people appreciate the beauty in their busy life. You can find a quiet corner in the hustle and bustle in helao noodles, and you can also turn on liziqi channel to see the fruits in the countryside.

Even after the journey, you can smell some peace from the malt fragrance of panda jingnian and the bubble sound of zihi pot.

It is worth mentioning that Li Ziqi, who has more than 27 million Weibo followers and 13.5 million YouTube subscribers, has not taken the road of carrying goods, nor has he cooperated with other brands.

Wang Weiwei believes that to grow into a Changhong brand, one must have its own spiritual core, and also recognizes the restraint of Li Ziqi brand in commercialization.

This is also in response to his statement many years ago: "theoretically, investment needs to maximize the benefits rationally, but this maximization has to be realized by entrepreneurs. So sometimes, making money is not the first priority. Investors must have a little imagination to imagine the future of this product, which is equivalent to adding a little soul to the project. "

Looking at the industry: dividend period of new consumer brands

In terms of the industry and track distribution of the projects invested, Huaying capital has formed two bases of large consumption and technology in the past 12 years, from the initial digital content related industry, to the scene flow entrance and realization, to consumption, technology and enterprise services.

In recent years, its investment in the to C-end consumption field has covered different themes, such as emerging consumer brands, national trend, new retail and consumer services.

But it's just the result. Huaying capital does not divide its target projects according to the dominant "track", but focuses on people and technology, looking for variables that can continuously centralize the decentralized market.

Focusing on the theme of China's local consumer brands, Huaying investment divides the development of this field into three stages: the era of traditional brands, the era of Taobao brands and the era of new domestic products. Among them, the characteristics of the new era of domestic products are that the content helps brands and channels to cover online and offline in a diversified way.

In Wang Weiwei's view, the next 5-10 years will be the golden dividend period for new consumer brands, and the driving forces include new consumer groups, new channels, new supply chains and new teams.

"There will surely be tens of billions of dollars or even hundreds of billions of dollars of consumer enterprises in the Chinese market. Although the path is different, there are opportunities. " Wang Weiwei analyzed that in the expansion path, Chinese local consumer enterprises can not only expand categories and brands, but also carry out integration and merger with the help of capital strength, and they can also have the opportunity to move from China to the global market.

Suggestions for the growth of young investors

Wang Weiwei's experience in venture capital industry has been closely linked with Huaying capital.

At the early stage of his career, he worked in reruitexpress, the largest human resource consulting company in Singapore, and achieved top sales of the whole company in half a year.

In 2009, at the invitation of the founding management partner of Huaying capital, he joined Huaying as No. 1 employee. His projects include Weimeng group, weinian (Li Ziqi), sea butterfly music, caster, parents camp, etc.

After several years of entrepreneurship, Wang Weiwei returned to Huaying capital and was responsible for TOC investment as the managing partner.

"In recent years, PE / VC in the project competition is becoming more and more fierce, making the investment concentration of each track more and more high." Wang Weiwei observed that changes in the supply of capital and assets in the venture capital industry have brought about the restructuring of the valuation system, and various fund management institutions have made different development choices.

So, how can young investors, as practitioners, grow better in the changing industry? Wang Weiwei also shared in this interview.

One of the big changes in the venture capital industry is that the decision-making time left by venture capital projects has been greatly narrowed. For investment institutions, it is necessary to have enough forward-looking research and understanding of the industry to make good decisions; for young investors, how to form a profound insight and cognition is particularly important.

"See more, talk more, precipitate more and think more." Wang Weiwei said that young investors who are new to the industry should be diligent enough and curious enough to "take these to the extreme, and then talk about talent and luck."

According to his analysis, the post-80s have a deep understanding of the platform ecology and the judgment of future trends. The post-90s have advantages in consumer insight and source of cases. The cooperation of different generations of investors has become an important force to promote the development of venture capital industry.