Xi Jinping Praises Miao Embroidery: Traditional And Fashionable

On the afternoon of February 3, General Secretary Xi Jinping, who was on an investigation tour in Guizhou, came to Huawu village, Xinren Miao Township, Qianxi County, Bijie City.  

In the poverty alleviation workshop, each piece of exquisite hand-made Miao embroidery clothes and special trinkets attracted the attention of the general secretary. General Secretary Xi Jinping said to everyone, "it is fashionable to carry forward Miao embroidery. It is both a culture and an industry. It can not only carry forward the national culture and traditional culture, but also help the poor with industry and revitalize the countryside with industry. It can make a contribution. "  

Extended reading

How can textile intangible cultural heritage help the targeted poverty alleviation and Rural Revitalization?  

In recent years, as the "textile intangible cultural heritage" which is closely related to the rural economic and social development, it has constantly explored new thinking and new models in helping targeted poverty alleviation and rural revitalization, and achieved good social and economic benefits.

Sun Huaibin, vice president of China Textile Industry Federation, pointed out that promoting rural revitalization is an important mission and responsibility of the textile industry. To boost rural revitalization with intangible cultural heritage is the entry point and important starting point for the textile industry to implement the national strategy. As the main coordination and service-oriented social organization of the national textile industry, China Textile Federation has made preliminary exploration and practice in the promotion of textile intangible cultural heritage to Rural Revitalization in accordance with the national strategic deployment requirements of promoting Chinese excellent traditional culture and revitalizing traditional crafts.

(1) exploring work ideas to help

Organization establishment. In August 2016, China Textile Federation officially established the "Intangible Cultural Heritage Office" to comprehensively organize, coordinate and serve the inheritance and development of textile intangible cultural heritage, and provide organizational guarantee for helping the poverty alleviation of intangible cultural heritage and Rural Revitalization.

Statistics. Among the 1327 national intangible cultural heritage projects and 3068 representative inheritors, 197 are textile projects and 182 are representative inheritors, accounting for 15% and 7% respectively; among the 40 projects listed in the UNESCO intangible cultural heritage list, there are 3 textile projects; and among the 383 projects selected in the "traditional technology revitalization catalogue" jointly issued by the Ministry of culture, tourism, industry and information technology, and the Ministry of finance There are 104 textile projects, accounting for 27%. Textile intangible cultural heritage resources are mainly distributed in ethnic minorities and underdeveloped areas. The above data show that the rich intangible cultural heritage resources provide potential and space for poverty alleviation and Rural Revitalization.

Explore ideas. Over the past four years, he has successively visited Tibet, Yunnan, Guizhou, Qinghai, Inner Mongolia, Hunan, Chongqing, Sichuan, Zhejiang, Guangdong, Jiangsu, Liaoning and other places to investigate the survival and development of local textile intangible cultural heritage, especially in ethnic minority areas. On the basis of finding out the basic situation, we have explored "guiding the direction, integrating resources, innovating inheritance, highlighting key points, and market power" as an industry The basic ideas and work focus of Intangible Cultural Heritage Inheritance and development and Rural Revitalization.

(2) industry exhibition platform

Intangible cultural heritage conference. China's textile intangible cultural heritage conference has been held for four consecutive years. It is the only national professional industry in the category of intangible cultural heritage and held by industrial social organizations. It has become an important platform for displaying the development achievements of textile intangible cultural heritage and exchanging ideas. The conference integrates Theme Conference, special forum, exhibition and performance, annual report release, Promotion Ambassador announcement, visit experience and work forum, providing ideological and wisdom source, R & D and design resources, brand and market channels and practical experience for reference for the development of textile intangible cultural heritage cause and Rural Revitalization. It was selected as "China's top 10 events of intangible cultural heritage" in 2019 A brand activity of Revitalizing Traditional Crafts has attracted the attention of the whole society.

Exhibition platform. In Beijing, Shanghai, Shenyang, Dalian, Chaozhou and other places, a variety of textile intangible cultural heritage exhibitions were held to display and sell traditional crafts from all ethnic groups, integrating modern clothing, household goods, wedding customs, cultural, creative and tourism products and art works. Orders were signed on the spot, and the transaction effect exceeded expectations. The intangible cultural heritage helped rural revitalization, introduced market mechanism and effectively integrated into the present Generation life. This year, the new crown epidemic has led to a very active online direct sales of goods. Many mature textile intangible cultural heritage products with regional and ethnic characteristics have been successfully sold to the domestic and foreign markets with the help of the network platform, which provides a new business form for the textile intangible cultural heritage to help rural revitalization, and is expected to become the normal market promotion channel in the future.

(3) promoting ambassadors' role models

Promotion Ambassador. In the past four years, 46 intangible cultural heritage promotion ambassadors, 1 Friendship ambassador and 8 ambassadors have been nominated by the conference. They are mainly composed of inheritors, designers, entrepreneurs, brand merchants, experts and scholars, and media reporters. Among them, 30% come from ethnic minority areas, and 60% have successful experience in poverty alleviation and Rural Revitalization of intangible cultural heritage. They have become the model force and assistance for the inheritance and development of textile intangible cultural heritage The spokesman and leader of revitalization.

Example power. For example, Hao Shuping, a national inheritor of Shu embroidery, has brought Shu embroidery skills to Dashan, Guizhou Province, helping Miao xiuniang develop creative Miao embroidery products based on traditional patterns, enrich variety structure, expand consumer market, and revitalize rural economy; Xia Hua, chairman of Yiwen group, successfully explored the "Chinese handicraft workshop" mode, collected and sorted out traditional patterns in ethnic areas, and jointly designed and developed with xiuniang To produce products in line with consumers' fashion and aesthetic taste, to create a deep mountain market that can change the fate of Shenshan xiuniang relying on crafts, and lead Shenshan xiuniang into the international fashion stage; Zheng Fenfen, the provincial inheritor of local cloth and the founder of Xiaoxiang Sanxun intangible cultural heritage brand, planted cotton and hemp and advocated nature. After 19 years of shuttle searching journey, he introduced cloth looms into the campus, launched Rural Revitalization and social innovation competition, and created textile owners B & B of rural cultural tourism complex.

(4) construction of "mass entrepreneurship and innovation" base

Background information. Keyouzhong banner in Inner Mongolia is an important base of Mongolian embroidery. The local government attaches great importance to the protection and development of intangible cultural heritage. Through policy support, institutional innovation and industrial market operation mode, it has attracted more than 20000 embroiderers to take up jobs with needles and threads, build an embroidery industry chain, create a royal embroidery brand, and expand market influence, so as to become an intangible cultural heritage poverty alleviation and new era agriculture in Inner Mongolia Pastoral area revitalization of a beautiful landscape. By 2019, the poverty incidence rate of the whole banner has dropped from double-digit to single digit, forming more than 50 embroidery industrial villages, and the monthly income of skilled embroidery workers exceeds 3000 yuan. In 2020, the Mongolian embroidery industrial park with an area of more than 10000 square meters will be built. It is estimated that the embroidery industry of the whole banner will achieve an output value of 16 million yuan and a profit of 8 million yuan. A traditional craft has changed the living conditions of farmers and the development of rural economy.

Base construction. China Textile Federation has conducted in-depth research on Keyouzhong banner, organized experts to demonstrate, and awarded the banner the title of "national innovation and entrepreneurship demonstration base of manual embroidery". The "National Conference on innovation and development of handmade embroidery" was jointly held with Xing'an League of Inner Mongolia to gather all kinds of resources, strengthen the exchange of various kinds of embroidery, and expand the influence of Inner Mongolia embroidery. Input design resources to Keyouzhong banner to improve the quality of embroidery and enrich the variety structure. Bai Jingying, the Mongolian embroidery leader in Keyouzhong banner, was selected as the ambassador for the promotion of intangible cultural heritage of China's textile industry. He promoted the experience of mass entrepreneurship and innovation at the industry conference and carried out public opinion propaganda. To provide exhibition and business platform for innovation and entrepreneurship embroidery products of Keyouzhong banner, and expand market influence.

Textile intangible cultural heritage has helped Rural Revitalization to some extent, but it still faces many problems and problems, which still needs intensive cultivation. During the "14th five year plan" period, China Textile Federation further strengthened its mission pursuit, played a good role in social organization resource integration and platform service. Under the guidance of the competent government departments, relying on the strength of society, industry and market, China Textile Federation strives to make new contributions for the textile intangible cultural heritage to help rural revitalization.

Information sources: CCTV news, China Textile Industry Federation Intangible Cultural Heritage Office

Comprehensive arrangement: textile and clothing weekly