IKEA'S Official App Mall Online Supports Distribution To 227 Cities

On March 24, IKEA announced the launch of the official app mall, which is another brand-new online contact besides IKEA's official shopping app and official website. IKEA said that in the future, the app mall will complement IKEA's physical stores and other digital channels to help integrate the seamless consumption experience of IKEA's offline store shopping, online social media interaction and online shopping.

　 227 cities support distribution

Since entering the Chinese mainland market in 1998, IKEA has been committed to providing local consumers with better quality and diversified online and offline shopping channels, enriching the experience of consumers. IKEA's launch of the app mall also brings great sincerity: it will provide about 9300 kinds of IKEA products to consumers in 227 cities and regions across the country, and provide door-to-door delivery, installation and return services.

Previously, IKEA has had a huge user base by interacting with its fans through subscription numbers, service numbers and member applets within the wechat ecosystem - more than 29 million fans share and create home inspiration through IKEA's official wechat account. After the IKEA app mall is launched, fans can get home inspiration and solutions from IKEA's wechat account. At the same time, they can jump through the app with one click to break the physical limit and enjoy a 24-hour shopping experience without closing.

In addition, the app also carries online booking design, live shopping and other modules to provide consumers with immersive home experience, which makes Nordic home inspired by "one click trigger".

　　 Applets help integrate online and offline consumption experience

In addition to providing products and services to consumers in cities and regions without IKEA stores, IKEA app mall will further bridge the boundary between online and offline consumption.

When users experience different home inspiration and solutions in IKEA's offline shopping malls, they open the applet to scan the product number, jump to the online direct order purchase, and deliver to home; when checking out, show IKEA member's app to automatically score with one button; wechat code scanning shopping function has been piloted in some stores. At the same time, users can also return goods to the store when placing an order in the applet, which can really open up the online and offline consumption links and bring users a smooth and convenient shopping experience.

In fact, this is not the first time IKEA has tried e-commerce in wechat apps. As early as August 2018, IKEA IKEA IKEA flash store, an e-commerce app jointly developed by IKEA and wechat, triggered a rush to buy. In just one day of online shopping, IKEA received 2.26 million visitors and nearly 3000 orders. Of these, 45% of the orders came from cities and regions without IKEA stores at that time.

The novelty of flash stores and social games such as friends' gifts quickly produced a great topic effect, and IKEA further saw the potential of small app e-commerce. Wechat ecology also helps IKEA members to get more convenient and rich experience. By the end of fiscal year 2020, IKEA has more than 30 million members, of which 70% are bound to wechat. What's more, the features of online social networking scene, such as lightweight, easy to spread and maintaining brand independence, are very consistent with IKEA's values of advocating user experience. Today, the daily living app, which has exceeded 400 million, has become an important infrastructure for brand direct consumers.

As for the launch of the app mall, Ms. Anna kulija, President of IKEA China, said: "since the launch of the" future + "strategy, IKEA China has been constantly practicing the vision of" creating a better daily life for the public "with the support of channels, digitization and home furnishing expert services. IKEA is a brand full of curiosity, and we are constantly exploring more possibilities to get closer to consumers. Wechat is a social and digital tool widely used by Chinese consumers. We believe that the test and launch of IKEA's shopping wechat app will create a new convenient experience for consumers. "

It is worth mentioning that during the opening of the app online mall, IKEA has also prepared multiple benefits for consumers, including full order reduction and reduction of postage, product discount for activities, and members' daily online shopping and offline benefits. Users are welcome to experience and purchase.