This Year'S Taobao Creation Festival Will Focus On "Lost Treasure"

More and more young people turn their small interests into big business on Taobao. On June 25, at the 2021 press conference of Taobao creation festival held in Shanghai National Convention and Exhibition Center, hundreds of Taobao "magic babies" were announced to be unveiled, including some "new species" that had not been released before, waiting for the audience to unveil the veil.

It is reported that this year's Taobao creation Festival, with the theme of "lost treasure", will be held from July 17 to 25 at the Shanghai National Convention and Exhibition Center. At that time, hundreds of young Taobao merchants with an average age of 27 will make their debut with a large number of magic commodities and celebrate the creativity of Chinese young people with a nine day creative carnival.

"Treasure" is creativity. We hope that the untapped creativity can have a stage for display. We hope that these treasures of creativity can be seen by more people. " Dong benhong, chief marketing officer of Alibaba group, said that the creation festival will be a great exhibition of Chinese youth creativity, expecting more creative young people to stand out from it and show their endless imagination on the appropriate platform.

On the scene of the press conference, the world's No.1 creative activity, known as the "Oscar" of Chinese youth creativity, also announced that online voting will be opened on July 14. It is expected that the creative babies and businesses of this festival can spend their money.

In line with the theme, the venue of the festival has also completed the design upgrade, which will incarnate in the secret room experience of the world, a fantastic ancient city of 30000 square meters, and more than 15 movie level dream scenes. While enjoying the immersive exhibition, visitors can look for clues to solve the mystery, and open the "mysterious treasure" left by the sponsor with insight.

This year is the sixth year of the Taobao creation Festival, and it is also the 18th anniversary of Taobao. Today's Taobao platform has become a creative exhibition place for young people. Thousands of new objects are produced on Taobao every day. It can be said that whatever young people like, Taobao has everything.

The hundreds of "magic objects" on display have been strictly screened, and the organizers have specially selected the featured markets of vertical categories. According to the three major characteristics of non popular models, fast growth rate and small scale, the hot new products and the interest categories of the minority circles emerged in the year to the exhibition stand.

Can you imagine raising a hermit crab and designing a new "house" for it every day with 3D printing technology? Can you imagine that one day in the future, you can fly freely in a flying car? On the festival of creation, in addition to contacting these "surreal" deities, you can even try sleeping in China's first space hotel to experience the star black technology from the earth's outer atmosphere.

On June 25, Wang Li, the shop manager of "Meiji Guofeng original Hanfu", brought her team's newly developed Matchbox Hanfu to the site of the creation festival's "spoiler". The Hanfu is divided into short and long styles, with silk and rutin creases. The lightest one is 24g and the heaviest is 49G, which can be folded into the matchbox for easy carrying.

It is understood that the "supernatural objects" exhibited in this festival will cover all aspects of daily necessities of life. New objects, including the blind box of archaeological rock in Sanxingdui Museum and the hot girl skirt made of stone, will be unveiled; Tongrentang traditional Chinese medicine coffee, transparent hamburger, pure meat potato chips and other 100 kinds of dark food, enough for the participants to enjoy the scene... In an interview with the reporter, Dong benhong, chief marketing officer of Alibaba group, said that the creation Festival is not only a stage to show creativity, personality and enthusiasm, but also to let more young people's hobbies find a habitat for their hobbies, Small interests can make big business! "

With an area of more than 30000 square meters, the immersion experience in the secret room of the world will make many "secret room enthusiasts" excited. This year's creation festival will also incarnate the global immersive chamber experience site. According to the staff of the Organizing Committee of the creation Festival, during the planning period of Taobao creation Festival, users can enter the page to select camp and guide the way through the ticket purchase page or the guide manual entrance?, Starting the task unlocking mode, visitors can challenge the task while visiting the exhibition and win the Rubik's cube of the creation Festival Limited Edition.

In addition, the "12 hours of Chang'an" art concept design team specially created a 30000 square meter fantasy ancient city for the creation Festival. The traditional division of the festival will be replaced by more diversified fantasy scenes, including Zhenxiang restaurant, tiangongfang, Tianji Pavilion, Jiuzhou nishang square, Shanhai and other animal museum.

In the dreamy scene and the immersive plot, businesses appear in the form of NPC, showing their magic treasures to the "explorers" who come from afar and knock on the gate of the ancient Oriental City, and deduce the story of each "miracle" with the plot.

The new interactive form, combined with the real scene light and shadow show, makes the magic color of the scene more fragrant, mobilizes the whole body senses of the exhibitors, and immerses themselves in this Oriental secret place.

"Taobao is a large community formed by 800 million active users and tens of millions of businesses. The median age of Taobao's new businesses has always been maintained at 26, and countless ideas and ideas are born every day." Dong benhong believes that this dynamic and creative business environment is the "youth code" of Taobao, where you can understand the needs and expectations of young people.

At present, the creative economy and individual consumption on Taobao are surging. According to the data previously released by Taobao, in 2020, Taobao will have more than 10 billion year sales segments, including the "three pit" market composed of Hanfu, JK and Lolita, the hand-made blind box market, and the alien market. Due to the personalized market demand, a large number of Taobao characteristic merchants are rapidly moving from niche areas to public vision.